DoubleVerify has additionally taken purpose at Adalytics collaborators. Final month, the corporate told adtech watchdog Check My Ads to prepare for litigation over alleged “defamatory statements” it made about DoubleVerify, although ADWEEK has confirmed that no authorized motion has but been filed. Examine My Advertisements has collaborated with Adalytics on efforts to advance shared objectives of accelerating transparency within the digital promoting ecosystem. 

DoubleVerify just isn’t the one adtech agency that has taken situation with Adalytics’ characterization of its work. Adalytics can also be dealing with a lawsuit from Colossus SSP, filed in Could of final yr, over alleged “defamation, injurious falsehood and false promoting.”

Correction 5/15 at 3:35pm ET: A earlier model of this story incorrectly said that Adalytics’ bot report poked holes in DoubleVerify’s post-bid evaluation. That is unfaithful. The report took situation with DoubleVerify’s pre-bid instruments.


A lawyer for the ad verification vendor said that adtech watchdog Check My Ads should prepare for litigation concerning alleged “defamatory statements” made about DoubleVerify in response to a March Adalytics report on pre-bid bot detection.

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