The outputs of the expertise itself is also reinforcing the tech blues development. The blue, masculine, medical visuals related to the phrase “future” are encoded in these instruments’ basis fashions, so that they create photographs in step with these traits. With 62% of marketers utilizing AI to generate picture belongings for his or her initiatives, AI-generated photographs may proceed to reinvigorate the tech blues as a dominant aesthetic.
To counteract this, manufacturers ought to think about shifting their visible technique from standard representations of the long run to photographs and movies that really feel accessible and relatable to audiences. Generative AI can play a job right here, particularly if the purpose is to visualise one thing imaginative and create one thing eye-popping, but it surely have to be balanced with authenticity. Middle imagery round actual individuals utilizing expertise in ways in which matter to them, and watch the colours change.
In truth, regardless of blue being the dominant colour in tech imagery, Getty Photos’ two top-selling photographs of 2024 had been individuals in orange and yellow hues.
