What Is a Splash Page? Tips, Examples, and Best Practices (2025)

A splash web page is a particular welcome display screen you show to web site guests once they first land in your web site. The web page would usually make some sort of announcement associated to your model or merchandise.

Splash pages play an attention-grabbing position in fashionable digital advertising and marketing methods. Whereas some people use it to advertise particular provides and reductions, others use it to seize key particulars of their web site guests.

No matter manner you employ them, splash pages can add to the consumer expertise or damage it relying on how they’re carried out. As we’ve talked about, these screens seem very first thing when a consumer lands in your web site. Which means if the web page shouldn’t be accurately displayed, it might probably cease customers from ever interacting along with your website.

You don’t need that.

So, on this article, we’ll present you learn how to construct a high-converting splash web page to perform your objectives. However let’s begin at the start.

What’s a splash web page?

A splash web page or splash display screen is a particular web page that seems on the forefront of your web site, displayed as an overlay or pop-up on prime of your website. 

A splash web page is often deployed on the house display screen to focus on customers simply touchdown in your web site. Nevertheless, they may also be included on different particular pages inside your website.

The purpose of the splash web page is to attract consideration to particular information or parts associated to what you are promoting or merchandise.

For instance, you need to use a splash web page to show a particular time-sensitive supply. This may be the very first thing customers see once they land in your website. 

You may additionally use these pages for lead generation.

For instance, if what you are promoting has simply launched a brand new report or research, you possibly can use the splash web page to advertise the report and ask customers to submit their e mail addresses to obtain it. 

Nevertheless, splash pages usually are not only for marketing-related features. Some manufacturers additionally use them to make sure compliance with sure laws. For instance, it’s not unusual to go to sure web sites, and the very first thing you see is a web page asking on your age. This occurs lots within the e-cig business, for instance. 

The manufacturers on this business use splash pages to make sure solely legally permitted people land on their web site. 

Subsequent, let’s have a look at why you may need to create and deploy splash pages in your website.

Why create a splash web page?

Splash pages are tremendous helpful for numerous causes. However listed here are the highest 5 the reason why most entrepreneurs use them.

Sturdy branding and promotion

Splash pages may be an efficient approach to showcase your model values and story. 

For instance, you need to use this web page to greet guests and inform your model story by means of a fascinating video out of your founder. 

And in the event you’re a non-profit organization or in the same business, you possibly can use these pages to showcase your work. 

Equally, for-profit manufacturers can use splash pages to advertise their greatest gross sales. A well-designed splash web page would assist seize your guests’ consideration and ensure they’re conscious of ongoing promotions and low cost codes.

Permits regional concentrating on

Probably the most intelligent methods to make use of splash pages is to facilitate regional and even language concentrating on. It is a fashionable method utilized by world manufacturers. 

To make sure a nice consumer expertise, manufacturers like Shiseido ask website guests to pick out their area and most popular language. 

The manufacturers will then use the submitted info to ship a tailor-made consumer expertise. For instance, eCommerce brands would use that info to indicate related currencies and acceptable delivery schedules. 

Some manufacturers would additionally use that info to indicate a translated model of the web site to match the consumer’s most popular language.  

Enhances the consumer expertise

Splash pages improve the consumer expertise in many alternative methods. We simply demonstrated how some manufacturers are utilizing these pages to determine the consumer’s area and use that info to show merchandise in related currencies and languages.

These little particulars improve the purchasing expertise by making certain customers should not have to begin scratching their heads attempting to transform currencies or perceive the default language in your web site. This could simply end in extra conversions and gross sales on your model. 

Actually, analysis reveals that 76% of consumers desire purchasing for merchandise of their native language. 

Authorized compliance

Splash pages are among the best methods to make sure authorized compliance in the event you’re in a extremely regulated business.

Keep in mind, splash pages may be the very first thing customers see once they land in your web site. These pages can even overlay your entire internet web page, such that customers can’t see the content material behind them. As such, you need to use it to confirm that customers meet the mandatory authorized necessities earlier than they see and work together with something in your web site.

Verify this out:

This retailer makes use of an age verification splash web page and has disabled scrolling till customers verify their age. 

Efficient messaging

Splash pages are the simplest approach to cross throughout a essential message. That is very true in the event you go for an overlay splash web page that covers your web site. Even a well-designed pop-up can get the job executed. 

These pages seize each consumer’s consideration, providing you with a canvas to convey your message with none distractions.

You may use this to speak essential firm information or modifications, for instance. 

Now, though splash pages may be tremendous efficient, we should level out that in addition they pose a number of risks. An important challenge is {that a} poorly designed splash web page may damage the consumer’s expertise. 

Customers won’t know learn how to cancel the web page and entry the content material they’re fascinated by. The end result? This could improve bounce charges and damage your backside line. 

Higher website bounce rates may additionally ship unfavourable indicators to search engines like google like Google, which can have an effect on your web optimization and natural rankings. Which means even much less visitors for you. As you see, this will create a cascading impact the place one challenge ends in extra issues. We’ll present you learn how to keep away from this by nailing your splash web page design.

Splash web page vs touchdown web page?

Is a splash web page and a touchdown web page the identical factor? No, it’s not. 

A typical splash web page is an overlay or pop-up above your foremost homepage or one other web page in your website. Alternatively, a touchdown web page is a standalone web page in your web site full with a singular URL. 

Splash pages and touchdown pages additionally are likely to have totally different objectives. Most splash pages are used to speak a selected message rapidly, in order that they have only a few parts. The content material tends to be transient and targeted.

In the meantime, landing pages are created to assist particular advertising and marketing campaigns. These pages may also be extra detailed with pretty in depth content material across the marketing campaign objectives. It may even have a number of CTAs all through the web page, relying on how lengthy the touchdown web page is. 

Tricks to create a splash web page

You now know why it’s actually essential that you just get your web site splash web page design on level. The excellent news is that the best landing page builders that assist splash web page creation already observe the perfect practices.  

Nonetheless, you could observe these greatest practices when making a customized splash web page. 

1. Embrace eye-catching visuals + compelling CTA

A splash web page will give your website guests their first impression of your model. You need this to be a great impression. 

Due to this fact, embrace high-quality visuals that align with the first purpose of the splash web page. That is particularly essential for splash web page use circumstances, like selling your model and gross sales. 

And also you’re not simply restricted to nonetheless photographs. You may as well add a video.

Be sure that there’s a transparent and compelling name to motion alongside the visuals. Since splash pages are typically small, you’ll be restricted to just one CTA button. You could, due to this fact, make it depend. 

Use motion phrases associated to the purpose of the splash web page. You additionally have to observe different CTA design greatest practices, like utilizing contrasting colours to verify it stands out. 

2. Add transient however value-packed content material

The splash web page content material have to be concise. Keep in mind, customers don’t anticipate to come across a splash web page. They’ve clicked a hyperlink that goes to a selected web page. It’s the content material on that web page they’re fascinated by.

Which means a splash web page often stands of their manner. That’s why you don’t need it to be any extra annoying than it must be. So, go straight to the purpose and point out the information or announcement the consumer wants to pay attention to earlier than they proceed to the web page they’re really fascinated by.

Just a few sentences (3-5 sentences) accompanied by a transparent name to motion and a few participating visuals ought to be sufficient. One thing much like what Shiseido did right here. 

3. Optimize for cellular

You most likely already know the way important it’s to construct mobile-friendly web sites in 2025. Nevertheless, we are able to’t emphasise sufficient simply how essential it’s to have an equally mobile-friendly splash page. 

Take into account that these pages can cowl a complete web page. With the vast majority of web visitors coming from cellular gadgets, you need to ensure that these customers can navigate and cancel the splash web page with ease. 

So, be certain the overlay window or pop-up you employ is responsive and straightforward to navigate on cellular gadgets. Additionally, because you need the splash web page to realize its objectives, be certain the scale of your CTA button, enter subject, and pictures is completely seen and straightforward to work together with on cellular gadgets.   

4. Embrace a transparent exit choice

That is maybe a very powerful factor you have to do when designing a splash web page. Customers shouldn’t be confused about learn how to exit the web page. Which means you want a transparent exit choice completely seen for everybody interacting with the web page. 

Discover how seen the cancel button is on the highest proper nook (the place customers will anticipate to see the cancel choice) of this pop-up splash web page from Drake Waterfowl? 

A transparent exit plan makes positive that website guests don’t fail to perform their major objectives as a result of a splash web page stands of their manner. 

5. Conduct in depth testing earlier than launch

Lastly, take a look at your splash web page extensively earlier than launching it. Be sure that the web page renders accurately, the CTA buttons are clear on all gadgets, the copy is okay, your photographs are completely sized, and the exit choice is clear to the customers.

Your work doesn’t finish after launch, both. Observe the efficiency of your splash web page. How many individuals are literally doing what the splash web page asks for? Has the web page impacted your web site’s bounce charges? If in case you have a type subject, how many individuals fill out and submit the shape? 

Use these metrics to find out if the splash web page is hitting its purpose and whether or not it has affected the efficiency of your web site. 

Inspiring splash web page examples

Listed below are two inspiring examples of splash pages. 

Instance 1: H&M 

H&M is a well-liked world retailer. Whenever you go to their website, the very first thing they do is show a splash web page asking you about your area.

Let’s assume you’re visiting the shop from France. If you choose that area, you’ll obtain a French model of the H&M web site. This model is even translated into French.

Not solely that, however the pricing can be transformed into euros, and product particulars are coated in French.

This is a superb instance of how a model may use splash pages to ship tailor-made consumer experiences. It’s an incredible technique for any model with a world presence.    

Instance 2: Gimme Some Oven

Gimme Some Oven makes use of its splash web page for lead era functions. The pop-up is displayed virtually instantly after touchdown on the web page. The copy can be quite simple. You get some fast dinner recipes delivered proper to your inbox; simply share your e mail tackle. 

Customers can cancel the splash web page by clicking the X exit hyperlink on the prime proper nook of the pop-up or by merely clicking anyplace exterior the pop-up.

In closing

Splash pages have many alternative use circumstances, as you’ve seen above. You need to use them for advertising and marketing functions, like displaying low cost codes and capturing e mail addresses. 

You may as well use them to grasp your prospects higher and ship a personalized consumer expertise. 

In some industries, a splash web page may help you guarantee authorized compliance by means of one thing like an age verification splash web page that confirms a customer’s age earlier than they’ll entry your website. 

No matter manner you resolve to make use of them, be certain to observe the ideas and greatest practices we’ve coated above to create an efficient splash web page that doesn’t take away from the consumer expertise however provides to it.