We’re a sucker for you, Jonas Brothers. However, no offense right here, your look at Samsung Ads’ NewFronts event to announce your upcoming tour on Samsung TV Plus was outshone by David Letterman himself. Letterman joined Sang Kim, svp at Samsung Electronics, throughout the presentation to talk about his new FAST channel on Samsung TV. This month marks the tenth anniversary of Letterman’s Late Present exit, and the legendary late-night host famous that having a curated expertise on Samsung TV was extra excellent for the collection than merely having individuals watch random clips floating across the web. Deadline captured part of the chat, so you possibly can see why this is able to all the time make our Prime 10 Checklist. — Invoice Bradley

Google Trades Cookies for Pizza

At its NewFront occasion this week, Google went all in on Display and Video 360, bringing new generative AI instruments and a retail media resolution into the promoting platform. One characteristic permits advertisers to explain goal audiences in plain language and obtain curated stock suggestions. Constructed on Gemini fashions, the updates additionally embrace AI-powered reporting and help for reside occasion stock like NFL Sunday Ticket. The NewFront presentation, held at Google’s St. John’s Terminal location in Manhattan, culminated with Invoice Reardon, gm of enterprise platform for Google Adverts, demoing DV360’s new AI instruments with an instance of a fictional Chicago deep dish pizza firm constructing its personal marketing campaign.

Wrapping up the occasion, Reardon joked that whereas Google didn’t have pizza to share with the viewers, it did have cookies—an obvious joke concerning the tech titan’s latest U-turn on cookie deprecation on Chrome. Staffers then appeared within the crowd, passing out pizza-shaped cookies to attendees. — Ok.B.

The place’s Waldo-Mart?

The large query on advert consumers’ minds going into Vizio’s NewFront presentation this 12 months was how a lot Walmart can be part of Vizio’s pitch. However by the seems of the intense, light-filled area at New York’s The Penn District, the place the occasion occurred, the short reply was: not a lot. Vizio appeared to be working its personal present with a handful of Walmart advert executives sprinkled into the viewers. Walmart chief progress officer Seth Dallaire briefly chatted with Vizio CEO William Wang about why America’s largest retailer acquired the sensible TV producer.

“There’s a variety of adjacency with promoting at Walmart,” Dallaire stated. — Lauren Johnson