The 2025 IAB NewFronts took us to the Yr 3000.

Along with corporations from throughout the digital video panorama presenting the way forward for tech and knowledge to entrepreneurs all week, celebrities, together with “Yr 3000” singers the Jonas Brothers, graced the NewFront phases, bringing unique bulletins, performances, and surprises.

ADWEEK reporters had been throughout New York overlaying the NewFronts occasions, so that you didn’t need to be. And we noticed all of it, from 50 Cent pontificating about LG Ads to Cynthia Erivo defying gravity for Snapchat. Plus, the IAB Predominant Stage even introduced a spoof of Chicago’s “Cell Block Tango” in between.

With out additional ado, listed here are the very best moments from the 2025 NewFronts week:


The IAB NewFronts Main Stage event included Nielsen, Amazon Ads, Revry, and more, with companies revealing how they navigate uncertainty.

[50 Cent Voice] You Can Discover Me within the… LG Adverts Presentation

Throughout the LG Advert Options NewFronts, the corporate introduced that it not too long ago launched the 50 Cent Motion Channel on LG Channels, which shall be curated by Curtis “50 Cent” Jackson himself. The “In da Membership” rapper-turned-entrepreneur even made an look throughout the presentation and throughout the reception, the place he thanked everybody for his or her help. — Saleah Blancaflor

Revry Steals the Present at IAB Predominant Stage

The LGBTQ+ platform Revry is justly famed for often serving Broadway aptitude on the IAB Predominant Stage, however this 12 months, they nearly disenchanted. Co-founder and CEO Damian Pelliccione vowed that there can be no musical numbers on the high of his presentation, inspiring disenchanted groans from the viewers. Luckily, he modified his tune halfway by means of, as a point out of Revry’s most popular advert alternate PrismRiot cued up a filmed spoof of the enduring “Cell Block Tango” from Chicago. That introduced the windowless room a welcome ray of (Miss Mary) sunshine. — Ethan Alter