Perhaps we have to let campaigns breathe—to really really feel like they might fail, as a result of that’s what makes them thrilling within the first place. And certain, model security issues, however a flop received’t kill you. Being forgettable will.
Perhaps the query isn’t, “How will we engineer the following viral second?” however reasonably, “What would we do if we weren’t making an attempt to go viral in any respect?”
Both means, the following time I see a marketing campaign that appears chaotic however follows the identical rattling playbook as every little thing else, I would simply begin throwing issues.
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