In keeping with a 3rd information level from Mike Ryan, head of Ecommerce Insights at Smarter Ecommerce, who flagged the change in Temu’s advert technique on LinkedIn, Temu’s impression share in early April hovered round 40%–50%—a reasonably typical vary. However between April 9 and 12, it abruptly dropped to zero. 

“That appears like a really speedy wind down of their promoting,” Ryan stated. 

In the meantime, Temu’s rating as a procuring app dropped from #1 on April ninth to #11, in accordance with Sensor Tower. 

“When ecommerce manufacturers flip off promoting, there’s all this search quantity that they’re not getting in entrance of individuals,” Ryan stated. “In that case, they don’t have an opportunity to redirect that particular person to obtain their app.”

Temu didn’t reply to media requests. 


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Knowledge from Pathmatics finds that Temu’s U.S. digital advert spend throughout main social platforms—together with Fb, Instagram, X, and Snapchat—has cratered as effectively.

Impressions up for grabs

Given the size and complexity of Google’s advert market, most advertisers aren’t more likely to see a significant shift of their common click on or impression prices from the departure of a single competitor—even one as massive as Temu—in accordance with Ballard.

“Buying advertisers additionally are inclined to actively handle their CPCs to keep up a constant return on funding,” he stated. “So that they’d doubtless attempt to scale site visitors if their common click on prices all of a sudden dropped.”