AT&T unifies data sources using new Telecom Data Cloud

The enterprise quest for a single supply of reality involving knowledge took a step ahead final month with Snowflake Inc.’s rollout of its Telecom Knowledge Cloud.

Snowflake’s announcement concerned the deployment of a totally managed, easy-to-use platform for telco prospects. A kind of customers is AT&T Inc., which is driving a single supply of reality for knowledge throughout the group.

“Individuals have dreamed of 1 knowledge warehouse for the longest time and every thing in a single system, and that is the one manner that turns into a actuality,” stated Roddy Tranum (pictured, far proper), assistant vice chairman of channel efficiency knowledge and instruments at at AT&T. “We are able to have golden supply knowledge and as a substitute of duplicating that fifty instances throughout AT&T, it’s in a single place. All people leverages it.”

Tranum spoke with theCUBE trade analyst Dave Vellante (pictured, second from left) at MWC 2023 throughout an unique broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. He was joined by Dave Whittington (pictured, second from proper), assistant vice chairman at AT&T, and Phil Kippen (pictured, far left), world head of trade, telecom, at Snowflake, they usually mentioned how Snowflake’s newest providing is simplifying the info infrastructure for telco suppliers. (* Disclosure under.)

Operational worth

AT&T’s adoption of the Snowflake cloud has helped the provider visualize business information and run queries to search out helpful patterns with out having to spend numerous hours on transferring knowledge between relational databases and a warehouse.

“We had this monolithic warehouse, we had this file based mostly structured Hadoop, however we didn’t know how you can convey this all collectively,” Whittington stated. “We have been bringing objects over to relational and taking relational and bringing it over to warehouse, and it was a wrestle. Now we’re capable of simplify that atmosphere, and cloud is an enormous factor with that. You can not do that on-prem with on-prem applied sciences.”

That simplification has allowed AT&T to focus its IT assets on different areas of the enterprise.

“We’ve gone from 40 knowledge processes down to 5 steps now,” Tranum stated. “Sources that spent all their time on knowledge engineering and transferring knowledge round are actually freed as much as do what they’ve expertise for. That’s among the nice operational worth that we’ve seen right here. As this simplification occurs, it frees up mind energy.”

Monetization alternative

Snowflake’s method includes permitting service suppliers to leverage the Telecom Knowledge Cloud and create more personalized data and software service choices via Snowflake Marketplace. This presents a monetization alternative for telecom service suppliers.

“For telecom, very particularly, we’re including capabilities in Market in order that service suppliers can’t solely use among the knowledge and apps which can be in Market, however they’ll go and promote purposes or knowledge that they had constructed,” Kippen stated. “We’re bringing companions in — expertise and consulting and providers companions — which can be very a lot targeted on telecoms and what they do internally and serving to monetize new providers.”

Along with AT&T, different early adopters of Snowflake’s Telecom Knowledge Cloud embrace the low-Earth orbit satellite tv for pc firm OneWeb Holdings Ltd. and Singapore digital community operator M1. The providing highlights how main tech trade gamers are constructing new instruments for the telecom area and forging key relationships consequently.

“The accelerator you can’t change is the connection now we have,” Whittington stated. “When tech and enterprise can work collectively in direction of a typical aim and it’s a partnership, you get issues finished.”

Right here’s the entire video interview, a part of SiliconANGLE’s and theCUBE’s protection of the MWC 2023 occasion:

(* Disclosure: TheCUBE is a paid media companion for MWC 2023. Neither Dell Applied sciences Inc., the first sponsor for theCUBE’s occasion protection, nor different sponsors have editorial management over content material on theCUBE or SiliconANGLE.)

Picture: SiliconANGLE