I’m most likely not alone in dreaming about having an assistant to assist me out with posting on social media.

Somebody to bounce concepts off, somebody to assist me write updates, even somebody to translate my posts.

I’ve imagined this assistant styling my posts in particular methods to assist me enhance my engagement on social and develop my viewers on-line.

This dream has been pure fantasy … till at the moment.

Say hello to Buffer’s AI Assistant

In the present day, we’re extraordinarily excited to introduce Buffer’s AI Assistant

Buffer’s AI Assistant can generate new posts to your Buffer schedule, repurpose present posts, and provide you with countless new concepts—serving to you develop your followers and super-charge your engagement.

Plus, it’s accessible to all Buffer customers (together with these on a free plan).

Have a look 👇

Introducing Buffer’s AI Assistant (in 98 seconds)

Why AI and why now?

Until you’ve been residing beneath a rock, you’re most likely conscious of the large wave of AI tech now available. Instruments like Chat-GPT, DALL-E and Google’s Bard are sweeping the market and dramatically altering the best way we work.

At Buffer, we like to remain conscious of those tendencies, however not dive head first into them for the sake of it.

So, why AI, and why now?

Effectively, since launching again in 2010, we’ve been centered on serving to folks develop their following and create click-worthy content material.

We would like all Buffer customers to see vital development of their viewers and real boosts in engagement, all with out spending cash on adverts, or hoovering up a lot of time.

AI represented a really possible way of serving to Buffer customers obtain this.

Buffer's AI Assistant rewriting a post in a formal tone.

An assistant not a substitute

Buffer’s AI Assistant is strictly what it’s referred to as. An assistant.

We wish to be clear. This isn’t a instrument that may substitute creators. We don’t anticipate the instrument to take away creativity. We are able to’t see it getting used as an alternative of typical human creation.

Umber, a content material author right here at Buffer shared her very real concerns about AI. She talked about her unwillingness to make use of the brand new tech and her fears about the way it would possibly substitute real, actual, human creativity.

This isn’t how we anticipate Buffer’s AI Assistant for use. It’s an aide, designed to assist. Not a stand-in for you.

You would possibly use Buffer’s AI Assistant to:

  • To rephrase your publish to make it much less formal (try it)
  • To rewrite your LinkedIn publish right into a Twitter Thread (try it)
  • To repurpose final yr’s finest performing publish by tweaking the copy (try it)
  • To counsel a caption to your Instagram Reel (try it)
  • To write down a publish to your newest weblog (try it)
  • To brainstorm concepts to your newest marketing campaign (try it)
  • To translate your publish into Spanish (try it)

Don’t anticipate Buffer’s AI Assistant to totally run your social media accounts. It received’t.

Use it as an aide, one thing that can assist you enhance your copy and to save lots of you time.

Buffer's AI Assistant generating ideas for the Super Bowl

So, how will it assist me?

Right here’s the enjoyable bit. Buffer’s AI Assistant can (if utilized in the precise means) dramatically prevent time, assist develop your followers and create partaking, click-worthy posts for any channel you please.

Our 40 beta customers have been placing the AI by means of its paces and have discovered it helps with numerous totally different use circumstances. Listed here are a few of our favorites:

  • Create concepts: Rapidly create partaking posts with out the necessity for painstaking brainstorming.
  • Be related: Create customized posts for various audiences to enhance engagement throughout each channel.
  • Run experiments: Generate a number of variations of a publish to A/B check and decide the best strategy.
  • Keep constant: Set tips for the tone and elegance of posts to make sure Buffer AI Assistant sticks with a constant model voice.
  • Comply with tendencies: Immediately producing well timed, related posts to capitalize on the most recent tendencies.
  • Quick translation: Generate posts in a number of languages to achieve a worldwide viewers.
  • Straightforward engagement: Reply to widespread buyer inquiries or feedback in half the time with Buffer AI Assistant.
  • Repurpose posts: Simply repurpose a viral publish into dozens of variants for various channels to maximise the attain.
Buffer’s AI Assistant creating two totally different posts for a weblog publish

What’s subsequent?

We are able to’t wait to see how you will use Buffer’s AI Assistant, however we must always make it clear that the product continues to be in Open Beta. It’s not the completed article.

This implies you need to anticipate to see vital enhancements to the function over the approaching weeks and months. And also you’ll see updates to the pricing and utilization limits.

A sneak peek at what’s coming subsequent for Buffer’s AI Assistant

Proper now, we’re solely providing a one-time allocation of AI Credit which don’t replenish.

Each time you generate a response utilizing AI, it can eat one AI Credit score. These AI Credit don’t routinely renew every month. This may probably change after we exit Beta, however for now attempt to not use all of your AI Credit directly. To see what number of AI Credit you could have remaining, merely hover over the Generate button in Ideas.

The variety of AI Credit we’ve allotted throughout this Beta interval depends upon what sort of plan you’re on. Should you’re eager on getting extra Credit, you’ll must improve your plan or add an additional channel. Right here’s how we’ve allotted AI Credit throughout the Beta interval:

  • Free plan = 50 AI Credit
  • Necessities plan = 150 AI Credit (+150 for every further channel linked)
  • Crew plans = 300 AI Credit (+300 for every further channel linked)
  • Company plans = 3,000 AI Credit (+300 for every further channel linked)

For instance, these on the Necessities plan with 4 Channels linked can have entry to 600 AI Credit (150 x 4 Channels).


We are able to’t wait to see what you consider our AI Assistant. In case you have suggestions, please do send us a tweet and let us know.

Uncover seven distinctive methods to make use of Buffer’s AI Assistant here.

Wish to check out Buffer’s AI Assistant for your self? Get started today, for free!




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