Technology and marketing agency DEPT has named Matt Lynch as its chief government of EMEA with a remit of accelerating development throughout Europe.

Lynch was beforehand the CEO of its hyper-personalization content material company, FEED/DEPT. On this new position, he’ll help international CEO Dimi Albers and work alongside the corporate’s leaders in different areas, together with Missy Foristall for the Americas and Vishnu Mohan for Asia Pacific.

The European operations grew by virtually double (48%) over the past two years, it has claimed, accounting for 46% of its international income. This has included work with manufacturers resembling Philips, Amazon Prime, H&M and the Eurovision Music Contest.

“We created this position to drive collaboration, effectivity and in the end, development throughout the area,” defined Albers. “Since Matt and his group joined us, he has performed a big half in additional elevating operations and in persevering with to develop relationships with present purchasers, resembling eBay. He’s additionally been concerned within the launch of our inventive automation follow and serving as interim managing director in Germany. I’m stoked to see what he achieves subsequent on this new place.”

“I’m extremely excited to work extra carefully with the proficient and various individuals we’ve got throughout the area, bringing my expertise in working a worldwide enterprise to assist DEPT attain its ambitions,” Lynch mentioned in an announcement.

On the finish of final 12 months, the enterprise additionally introduced the launch of a Web3 service. This 300-person group will assist purchasers experiment with blockchain know-how, construct immersive digital experiences and ship methods for launching NFTs.

The division, WEB3/DEPT, is run by vp Isabel Perry and has already labored on initiatives for manufacturers resembling H&M, Tomorrowland, SPIN, Eurovision, Sprite (along with Marvel) and Dubai World Expo.

Tasks developed by the group have included constructing a $100 million metaverse analysis and growth Hub in Melbourne for Thai media large T&B Media World as a part of the corporate’s formidable $420 million plan to develop Translucia—an immersive metaverse expertise for international know-how customers.

It has additionally produced a Web3 expertise for vogue model H&M, which turned its showroom into an immersive, digital expertise, and an AR sport throughout the Sesame Avenue Your self app that includes Cookie Monster, serving to him to cook dinner a batch of cookies inside a person’s personal bodily environments.

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