On this episode of Brave Commerce, Cristina Marinucci, world head of customer excellence at Mondelez Worldwide, will get phygital with hosts Sarah Hofstetter and Rachel Tipograph.
Phygital is the mixing of the digital and bodily worlds to create enhanced experiences. Marinucci delves into one of the best practices for rolling out this omnichannel method to retail with each clients and inner stakeholders.
As a way to develop an omnichannel enterprise, you want cross-functional buy-in. Demonstrating measurability and the halo of digital affect on all gross sales has helped shift mindsets at Mondelez.
As a world chief, Marinucci additionally speaks to the necessity to meet every market the place it’s and to benefit from the alternatives provided by much less developed markets to check and study exterior of present infrastructures.
You’ll depart this episode with a complete new omnitude and a vocabulary for offering wonderful buying experiences.
Key takeaways:
- When pitching omnichannel initiatives internally, hold it easy and reveal “what’s in it for me” to your viewers.
- Measure not simply digital gross sales however digital affect with a purpose to see the total energy of your phygital efforts.
- Collaboration, whether or not cross-functional groups or co-creating experiences with retailers, fosters one of the best omnichannel outcomes.
Source link
