In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show where I’m going to introduce one of my favorite strategy topics around content. Strategy is the most important element when it comes to building a long-term, sustainable marketing system – and content is the voice of your marketing strategy.
The first of the year is a great time to rethink or reevaluate your marketing strategy. The common thread in almost every element of delivering on strategy is your content. Content is how you move people from know to like to trust. Content is how you give your marketing strategy a voice and, because of that, you must take a strategic and systematic approach to how your content is developed.
In this episode, I’m diving into why content is the voice of your marketing strategy, and how to effectively create and use content that gets people to know, like, and trust your brand.
Topics I cover:
- [1:24] Using content as the voice of strategy
- [2:19] Strategically structuring your content by creating content hubs
- [2:48] Why blogging alone isn’t enough
- [3:25] What hub pages are
- [5:15] An example scenario of a hub page and the type of content to include on it
- [9:33] A mini-workshop on how to create a hub page for your business
- [10:54] Coming up with sub topics
- [12:13] Why you’ll need to refresh and update content on your hub pages
- [13:16] How Google views hub pages and what it can do for your rank
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