Facebook is a popular marketing channel for both business owners and marketing professionals. With almost 2.7 billion active monthly users, the social giant has expanded its advertising network to suit all types of brands and businesses around the globe. Facebook is an integral part of every marketing strategy to attract more new customers and grow a loyal customer base.
Facebook marketing is a powerful tool for businesses and brands to boost sales, retain customers and increase brand recognition as well. In this article, we will uncover some of the biggest benefits of Facebook marketing every business can gain.
Facebook Ads are not limited to services and products, but you can also promote your website or blog content. By spending money on Facebook ads for content you create, you can get more eyeballs on your work than organic search. Views obtained from Facebook marketing can help you achieve marketing goals effectively even without spending a lot of bucks. When it comes to promoting content on Facebook, you can choose blog posts or web pages to promote that are not performing well. As a result, you can get your content in front of more readers that are interested to read it.
Targeting specific audiences
Just like search engine ads, you can control who sees your ad on Facebook. Facebook Business Manager allows you to create audiences based on several factors and interests. For example, as a credit card issuer, you can create different audiences for your balance transfer and travel rewards credit cards. In this way, you can present your ads in front of people who are more likely to avail your offer based on their individual credit card needs.
In Facebook, you can set up audiences based on factors like age, gender, location, interests, etc. If you are promoting an offer or product for locals, you can also target Facebook users based on a particular territory to turn them into valuable customers.
Low Marketing Expenses
Most small businesses usually don’t have websites because of limited marketing budgets. This is where Facebook marketing comes into play by helping them create free business pages. The Facebook page allows brands and businesses to upload and promote any type of content easily. Facebook Ads are very easy to create and run to target specific audiences. Facebook marketing is budget friendly and can easily be adjusted as per specific budget needs of a business. A user can set budget and duration limits in Facebook ads to make them affordable.
Developing Brand Loyalty
Facebook is a two-way communication channel. Along with publishing and promoting your products or services, you can also interact with your customers to listen to their voices. Most businesses are using Facebook as a great customer services tool to respond to customer queries in real time. A business can also create ads to get more messages in messenger and start conversations with potential and existing customers. This as a result promotes brand loyalty and awareness. Since more and more people are turning to Facebook when it comes to buying something online, building a strong presence on Facebook and using Facebook marketing can help you stand out from competitors to attract more customers and generate more leads.
Remarketing is one of the great benefits of Facebook marketing. It shows your Facebook ads to your website visitors. Facebook ads can be created in a way to target internet users who have previously engaged with your business using another touchpoint like a website or blog. When people see your ads in Facebook feed right after visiting your website, they are more likely to connect and engage with your brand to learn more. This builds trust and credibility as well. As a result, you can turn random visitors into your valuable customers by presenting them with personalized ads and offers.
There are so many benefits of Facebook marketing and using this popular social platform to promote your business or products. However, one should target the right audience using all available audience targeting tools and features provided by Facebook in Business Manager Section.