Email Copywriting Tips

Email copywriting is directly related to conversions. In other words, you don’t want your customers to read your emails. It is a good first step though. You want them to act on your email. That’s why you include a CTA in every email. Call-to-action tells you what your readers need to do next.

Your email needs to present your brand in the best possible light. Rewrite and revise each email until then. Do whatever you want to communicate with them until they say the right thing. Neither more nor less.

Every single customer will open or change your email. No, that’s not the case for any business owner I know. However, you can increase your conversion rate for your emails by following these email copywriting tips and tricks.

1. Relate to your Readers in all your Email Marketing Copy:

Nobody likes marketing automation. Show that you understand. How do your customers feel? Maybe you sell insurance products. If you are writing about a life insurance policy for children, you need to show that you understand your potential audience. Why are they afraid and what bothers them?

Email Copywriting Tips

Show your empathy for your audience. And hit the pan point. You can build a relationship with your customer. You don’t understand them but you sympathize with their plight.

2. Emphasize the Benefits of your Products in your Email Copy:-

Benefits over features. Repeat this five times before starting the email copywriting process. Features are boring. They are like specs in a technical manual. Just thinking about them makes your eyes moist. However, the benefits are marketing gold. Help your customers understand how they will feel when they receive your product in the mail.

Email Copywriting: 19 Amazing Proven Formulas to Use on Your Next Campaign

You can set the stage by hitting the pain point. Then some profit may bounce to seal the profit.

3. Make your Email Copywriting as Concise as Possible:-

I don’t need to go on forever to start email specifically. Get to the point as much as you can. And deal with your CTA and press send. If possible you don’t want to. Let your customer read your email on desktop or laptop. So they have to scroll. And make your email easy to read.

4. Keep your Paragraph Short- Include One Main Idea to Per Paragraph:-

Likewise, you want every paragraph to be short and sweet. Check email above. Note that a paragraph is longer than a line. Even short paragraphs that only contain one sentence. Forward to readers. It’s like making your email the fast lane for copywriting.

5. Write your Email Marketing Copy in the Other Person’s Voice:-

An in-person perspective means talking to your customers as if they were in front of you. And instead of talking to that person directly. Like I am talking to you in this article. And here’s an example I’m talking about.

Write your email marketing copy in the second-person voice

6. Be as Personal as Possible with your Readers:-

Feel free to share personal compilations and related stories. But just get deeply personal. If it’s related to what you’re selling, share it with your happy stories if possible. And everyone loves a happy story.

7. Personalize your Emails as much as you can:-

Email clients allow you to personalize your email in a significant way. You use your customer’s name and their company name, etc. With just a little code, you can send a mass email that looks like an individual email.

Personalize your emails as much as you can

Just don’t go overboard. Use customer names and company names once or twice (in the subject line and grating) for b2b marketing. Also, focus on the story you’re telling, the products you’re selling, or the incentives you’re offering.

8. Make sure you are Delivering on your Email Copy Promises:-

A great way to collect emails is to create a top bar on your website. Encourage your existing website visitors to sign up for an email list. You’ll want to use a lead magnet or some sort of incentive to persuade people to sign up. But if you do this then you have to abide by it.

email copywriting hello bar

If you add a hello bar to your website like this, you’ll need to be prepared to send a coupon every month. Otherwise you will break your promise. and will annoy your customers.

9. Know your Audience and Give Them What They Want:-

If you want your email copywriting to resonate, you need to know your audience. What do your target audience want from your email marketing campaigns? You can use A/B testing to find out. Test different lead magnets and CTAs. You can use all other data collected from your audience. Polls and surveys work well too.

10. Choose your Words Carefully When Copying Emails:-

Let’s say you want me to describe your product as a fun to use. Instead of using the generic word fun, you can replace it with something more provocative.

  • Amusing
  • Delightful
  • Action packed
  • Burp
  • Satisfactory
  • Unique

You get the idea. Use your thesaurus to find the word that sums up what you want to say exactly. That’s the essence of good email copywriting.

11. Use Psychology in your Email Copywriting  Strategy:-

You don’t need letters after your name to use psychology in email copywriting. Knowing just a few principles can help you succeed. Consider for example reactivity. If you do something good for others, they will want to do good for you too.

Let’s say you sell an application and software, then offer a free trial without a credit card. Alternatively, let’s say you’re accessing an existing text user. Offer to extend the trial so the consumer has more time with the program.

12. Let Readers Know You:-

Some of my favorite marketing emails come from people like these. who share their experiences. And most importantly, they are not afraid to share their fears, failures and rejections.

Brian Gardner is an example, he is known for WordPress development. But I have some creative projects in my hands. When he sends emails, he is always raw and honest.

Because when he recommends premium WordPress plugin. Or announce a new product. So believe me it is telling me the whole story about me. If you tell your readers about yourself, they will become more trustworthy and loyal. It just takes time.

13. Tell a Short Story to Engage your Readers:-

Stories engage the senses. And triggers emotions and helps readers connect with you. Why not tell a story? This could be a personal short story, a conversation you had with a team member, or a recent conversation with a customer. And you can set up a fictional story to illustrate a point.

Humans have used storytelling to relate and communicate with each other since ancient times. We love stories because we see ourselves in them. So we can better understand where the other person is coming from.

14. A/B Test to your Email Copywriting to See What Works Best:-

That’s why we recommend A/B test your top bar and we recommend A/B test your email. Send emails to half of your customers and the other half. Change only one variable.

If you do enough a/b testing, patterns will start to emerge. And you’ll know what language, imagery and CTA your customers prefer. So that you can optimize emails in the future.

15. Reward your Readers and Get to the Point Faster:-

It doesn’t cost your customer anything to open and read an email. We can’t get back the time we spent reading emails and sitting in traffic. But we can be rewarded for it.

When a customer reads your email. So try to end it with rewards as well. Offer discount and give advice. And make the reader feel that they are better off giving you their time.

16. Clarity is of the Utmost Importance When Doing Email Copywriting:-

We cannot stress this enough. If your readers don’t understand what you are saying. So your email becomes useless. Speak clear, concise sentences. If you use industry jargon, explain it.

If you have any proposal please describe all the details. You don’t need to be boring, but if you already find the words too simple, consider changing it.

17. Focus your Email Copy on Actionable Language:-

Speaking of words, always write in active voice. In other words, use language that encourages your readers to take action.

For example, consider two CTAs.

  • We would be glad to hear from you!
  • Email us to let us know how we are doing!

which are clearer and more action oriented. Isn’t it the second? If you want your subscribers to do something. So ask them. Be specific and use strong verbs to do so.

18. Be Lovable When Appropriate:-

It sounds a bit touchy yet it works with some brands. For example, a good language can work like a lifestyle industry. whenever you can. Spread love, light and good vibes.

If you’re not sure how to do that, you can scroll down on Instagram. And you can check out some pictures and captions from your favorite brand on how to do it effectively.

Email Copywriting Tips

19. Create a Great Call-t0-Action to Optimize your Email Copywriting Practices:-

Think of your CTA’s masterpiece in any email. That’s where it invites your readers to interact with your brand. The CTA should be consistent with the tone and content of the email. And it must also be delicious enough to pass up.

Pay attention to what your readers expect from you. And what  do they want the most? Are they interested in coupons? Give them $5 off their next purchase. Do they want information or just direct them to your latest blog post.

And use the language of your CTA to make the offer impossible. A good CTA for a discount code might look like this.

  • Use Code FreeShipping at Checkout
  • Use code 15OFF to take 15 percent off your next purchase!
  • Want Free Stuff? Use code FREEBIE to get a free gift from us only with your next purchase!

For more related information you can check it out migomail and Vmayo

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