Nespresso has handed its world artistic account to Publicis Groupe’s Leo, ending its nearly two-decade relationship with IPG’s McCann, ADWEEK has discovered.

A supply with data of the matter mentioned McCann repitched for the enterprise, together with WPP’s Ogilvy, and Omnicom-owned TBWA. ADWEEK understands Media was not included within the pitch. WPP handles planning and shopping for for Nestlé in Europe.

A supply with data of the matter advised ADWEEK that McCann did venture primarily based work out of Paris and didn’t have any Nespresso tasks scoped for this 12 months.

Whereas it’ll not work with the company on flagship artistic, Nespresso will to work with McCann Worldgroup and IPG companies in different capacities, together with with FutureBrand, UM, Weber Shandwick and MRMm the supply mentioned.

“We’re extremely proud to have labored with this iconic espresso model to show it into a worldwide phenomenon. From the extremely profitable collaboration with George Clooney to the ability of the ‘Nespresso What else?’ platform, our partnership has created work that has constructed a brand new premium espresso model world wide,” a McCann spokesperson mentioned. “We want the model nicely in its subsequent chapter and sit up for persevering with our robust partnership throughout the various different methods we help the enterprise.”

ADWEEK reached out to Nespresso and Leo for additional remark. On the time of publication, they didn’t reply.

A Lengthy Relationship

Nespresso, identified for its colourful, premium espresso capsules and matching machines, has been driving the booming at-home espresso wave since 1986.

For 19 years, McCann has leaned on humour, sophistication, and A-lister enchantment to advertise its merchandise world wide.

In 2006, McCann Paris debuted “What Else?”, Nespresso’s first world marketing campaign. The work kicked off George Clooney’s longstanding position as model ambassador.

Since then, the Ocean’s Eleven actor has fronted dozens of tongue-in-cheek spots highlighting the model’s craftsmanship, that includes cameos from different celebrities, together with Jack Black and, extra lately, Eva Longoria.

Espresso has been a growth driver for Switzerland-headquartered Nestlé. Though the CPG big noticed gross sales lower by 1.8% in 2024, natural development was up 2.2%, bolstered by Nespresso, Nescafé, and Starbucks (which it owns the rights to promote in grocery and retail shops).

Bricks and Mortar and Canned Espresso

Nespresso has prioritized constructing consciousness within the U.S. for the previous decade. Since 2013, the espresso model has opened quite a few flagship boutique shops in cities together with New York, San Francisco, Miami, and Beverly Hills.