Within the newest episode of the Advertising and marketing Vanguard podcast, we welcome Kirsten Spittel-Sloan, SVP of promoting at iFit, for an eye-opening chat on what it takes to achieve the health tech house at the moment. 

Hear in for Kirsten’s playbook on how advertising and marketing leaders can navigate fast technological change, construct adaptive groups and steadiness analytical rigor with genuine model narratives in an more and more advanced market.

What You’ll Be taught:

  • Easy methods to make investments throughout the complete advertising and marketing funnel equally during times of fast change, somewhat than concentrating assets on trending channels.
  • The Excessive Belief + Adaptability management framework for constructing advertising and marketing groups that may flex assets with out sacrificing cohesion or model consistency.
  • Easy methods to steadiness ROAS obsession with brand-building investments.
  • Why personalization powered by AI is non-negotiable for retention.
  • The crucial for brand new advertising and marketing professionals to turn out to be hybrid technical consultants and artists concurrently.

Kirsten Spittel-Sloan is the senior vice chairman of Advertising and marketing at iFit, a world portfolio of health manufacturers together with NordicTrack, ProForm and Free Movement. With over 15 years of digital advertising and marketing expertise spanning startups, nonprofits and Fortune 500 consulting at McKinsey & Firm, she brings a novel perspective on scaling advertising and marketing initiatives throughout advanced, multi-brand ecosystems. 

Her work pioneering AI-driven personalization in health and driving world advertising and marketing operations has positioned iFit as an innovator within the well being and wellness house, making her a number one voice to take heed to for these searching for to thrive amid fixed business transformation.

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