Here’s What Amazon Is Telling Advertisers Behind Closed Doors
It’s solely days into the brand new yr, and we’re already getting a peek behind the scenes…
TV Upfronts
Measurement Competitors Try to Snatch the Crown, But Nielsen Remains King for Now
As this 12 months’s upfront season involves a detailed, Nielsen stays the business chief, however amid a…
OneFox Gets Audience Targeting Boost With TransUnion and Experian
An upcoming enhancement to OneFox will embrace knowledge integrations with TransUnion and Experian, in addition to its…
How a Car Brand Drove Funding for And Just Like That Companion Series
And similar to that … a automotive model is actually chargeable for hitting the inexperienced mild on…
TelevisaUnivision Ad Sales Chief Donna Speciale Steps Down
As we speak, TelevisaUnivision introduced that Donna Speciale is stepping down as president of U.S. promoting gross…
TNT Sports Follows Inside the NBA Playbook Into Its Future
When Warner Bros. Discovery took a diminished function within the upcoming 11-year NBA rights deal, the corporate’s…
WBD Ad Leaders Explain How IP Like Harry Potter Adds to Adtech Wizardry
The 2025 Warner Bros. Discovery upfront started lengthy earlier than advert gross sales leaders Ryan Gould and…
Max Rebrands as HBO Max (Again)
Max to HBO: We are getting again collectively. Defying Taylor Swift’s break-up anthem—however conforming to trade predictions—Warner…
Jimmy Kimmel Roasts Bob Iger, ABC at Disney Upfront
On the subject of Jimmy Kimmel’s closing monologue at Disney’s upfront occasion, nobody’s protected. And, sure, meaning…
Disney Upfront Delivers Mickey Mouse, Jimmy Kimmel, and a Wide World of Live Sports
Mickey Mouse supplied the opening act of Disney’s 2025-2026 upfront presentation, held in Manhattan’s Javits Heart on…
Amazon’s Star-Studded Upfront Charts Its Takeover Strategy
Amazon pulled out all of the stops for its second annual upfront week presentation immediately at The…