WBD Ad Leaders Explain How IP Like Harry Potter Adds to Adtech Wizardry
The 2025 Warner Bros. Discovery upfront started lengthy earlier than advert gross sales leaders Ryan Gould and…
TV Upfronts
Max Rebrands as HBO Max (Again)
Max to HBO: We are getting again collectively. Defying Taylor Swift’s break-up anthem—however conforming to trade predictions—Warner…
Jimmy Kimmel Roasts Bob Iger, ABC at Disney Upfront
On the subject of Jimmy Kimmel’s closing monologue at Disney’s upfront occasion, nobody’s protected. And, sure, meaning…
Disney Upfront Delivers Mickey Mouse, Jimmy Kimmel, and a Wide World of Live Sports
Mickey Mouse supplied the opening act of Disney’s 2025-2026 upfront presentation, held in Manhattan’s Javits Heart on…
Amazon’s Star-Studded Upfront Charts Its Takeover Strategy
Amazon pulled out all of the stops for its second annual upfront week presentation immediately at The…
NBCU Brings NBA on NBC Throwbacks Into Its Peacock Present
Bringing the NBA again to NBC stirred up some recollections of their storied previous, however NBCUniversal and…
TelevisaUnivision Is Confident Ahead of TV Upfront Despite Market Uncertainty
It’s been 4 years since Donna Speciale stepped into the function as president of U.S. promoting and…
Inside Paramount’s 2025 Upfront Dinners
Paramount has already redefined its upfront occasions, and now it’s seeking to redefine the way it approaches…
Hallmark Embraces Reality Programming, Immersive Experiences for Upfront
Identical to a basic romcom story, Hallmark needs followers to fall in love with them year-round. This…
NBCU, Netflix, and Fox Set Upfront Events
Publishers have been much less upfront with their bulletins, however TV upfront week is lastly taking form—with…
How Fox Is ‘Turbocharging’ Its Ad Sales Strategy Ahead of Upfront
As Fox’s viewers continues to develop, so does its advert gross sales crew. On the coattails of…