Magnite Becomes Third SSP in Two Months to Sue Google Over Antitrust Allegations
Magnite, the biggest unbiased sell-side platform (SSP) within the advert business, filed a federal lawsuit in opposition…
Media News
SiriusXM Strikes Deal With Amazon DSP for Audio Ads Across Its Platforms
Audio big SiriusXM has inked a partnership with Amazon that may permit advertisers to purchase advertisements throughout…
Adcolor Names Richelieu Dennis Its 2025 Beacon Award Winner
Adcolor, the commerce group that celebrates and promotes inventive business range, will host its 2025 convention and…
Media Buyers Block Publicis’ Epsilon SSP Over Data Leakage Concerns
Within the notoriously advanced digital promoting provide chain, some manufacturers and their companies, together with a handful…
The Big Ideas With Winning Strategies
Even one of the best marketing campaign can’t make its deserved influence with out a dynamic media…
Google Wipes 350 Android Apps Tied to Major Ad Fraud Scheme
An advert fraud scheme, dubbed IconAds, that served out-of-context cellular advertisements has led Google to tug 352…
PayPal Debuts Shoppable Ads for Publisher Sites
Digital fee large PayPal is introducing shoppable advertisements on writer websites that allow customers to purchase straight…
Ads From Verizon, Shell, and Others Ran Next to Explicit Videos on Top Android App
Advertisements from main manufacturers together with Verizon, Amazon, and Popeyes ran subsequent to sexually suggestive or racially…
TNT Sports Follows Inside the NBA Playbook Into Its Future
When Warner Bros. Discovery took a diminished function within the upcoming 11-year NBA rights deal, the corporate’s…
WBD Ad Leaders Explain How IP Like Harry Potter Adds to Adtech Wizardry
The 2025 Warner Bros. Discovery upfront started lengthy earlier than advert gross sales leaders Ryan Gould and…
The WSJ Doubles Down on Its $25,000 Membership Programs
The Wall Street Journal launched the latest addition to its rising portfolio of government membership packages on…