Gravity Global Taps 5 Ex-Madwell Leaders to Launch Gen Z Division
5 former staff of Madwell, the debt-saddled indie company whose various controversies led to its collapse in…
Advertising News
WPP Media Begins Layoffs After GroupM Rebrand
Layoffs at WPP’s media shopping for unit have hit, simply days after WPP reportedly rebranded GroupM as…
McCann Worldgroup Reorgs for a Project-Based Future
McCann Worldgroup is among the iconic advert businesses of the twenty first century, behind Mastercard’s “Priceless” and…
Comcast’s New Spinoff Company Name Raises a Slippery Question: What’s a Versant?
On Tuesday, Comcast’s cable networks turned the newest massive firm to announce a reputation change. As a…
D’Arcy Carden-Led Campaign Proves Acorn TV Is a Good Place
Acorn TV is formally dubbing this month Homicide Thriller Might. The AMC Networks-owned streaming service has now…
Temu’s US Ad Spend Craters Amid Escalating Trade War With China
Chinese language-owned ecommerce platform Temu—as soon as a dominant pressure within the U.S. digital advert house—has sharply…
CoComelon’s First Ad Campaign Is a Tame Day in the Life of a Parent
Moonbug Leisure-owned CoComelon is launching its first model marketing campaign for the favored TV present. Moonbug Leisure’s…
CinemaCon 2025: Rating the Studio Presentations
There’s no such factor as Netflix and Chill at CinemaCon. The 2025 version of the film trade’s…
2025 Tariffs: How Brands Are Responding
As President Donald Trump’s promised tariffs on China, Mexico, and Canada become a reality, manufacturers are anticipating…