A New Startup Is Personalizing Paywalls for Bots and Humans Alike
This story was initially revealed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
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Google Takes a Step Toward an Internet Built for AI Agents
AI brokers are transferring past answering questions — they’re beginning to full duties like reserving flights or…
TelevisaUnivision and Roku Launch CTV Ad Offering to Reach Hispanic Audiences
In an effort to raised goal U.S. Hispanic viewers, TelevisaUnivision and Roku are launching a brand new…
PubMatic Strikes Deal With Startup Kontext to Inject Ads Into AI Chatbots Via Programmatic Auctions
With advertisements coming to Gemini, clues about potential in-app advert merchandise appearing in ChatGPT’s code, and advertisements…
The Innovator 50: Better Industries Through Technology
In 2025, there’s no such factor as enterprise as traditional. Confronted with relentless challenges, change, andtechnological upheaval,…
Magnite Becomes Third SSP in Two Months to Sue Google Over Antitrust Allegations
Magnite, the biggest unbiased sell-side platform (SSP) within the advert business, filed a federal lawsuit in opposition…
SiriusXM Strikes Deal With Amazon DSP for Audio Ads Across Its Platforms
Audio big SiriusXM has inked a partnership with Amazon that may permit advertisers to purchase advertisements throughout…
Brands Will Soon Be Able to Buy Criteo Retail Ads Via Google
Advertisers will quickly be capable to purchase sponsored product advertisements on a large swath of outlets’ web…
Media Buyers Block Publicis’ Epsilon SSP Over Data Leakage Concerns
Within the notoriously advanced digital promoting provide chain, some manufacturers and their companies, together with a handful…
Google Has Been Quietly Using Gemini AI to Weed Out Ad Fraud and Invalid Traffic
Researchers at Google have been quietly testing methods to fight invalid site visitors—promoting exercise that’s not generated…
Criteo Holding Its Ground as Rivals Try to Steal Its Share
Throughout Criteo’s first quarter earnings name in Could—and the primary for newly-appointed chief government officer Michael Komasinski—the…