Google Has Been Quietly Using Gemini AI to Weed Out Ad Fraud and Invalid Traffic
Researchers at Google have been quietly testing methods to fight invalid site visitors—promoting exercise that’s not generated…
Ad Tech Industry News
Criteo Holding Its Ground as Rivals Try to Steal Its Share
Throughout Criteo’s first quarter earnings name in Could—and the primary for newly-appointed chief government officer Michael Komasinski—the…
Google Wipes 350 Android Apps Tied to Major Ad Fraud Scheme
An advert fraud scheme, dubbed IconAds, that served out-of-context cellular advertisements has led Google to tug 352…
PayPal Debuts Shoppable Ads for Publisher Sites
Digital fee large PayPal is introducing shoppable advertisements on writer websites that allow customers to purchase straight…
Ads From Verizon, Shell, and Others Ran Next to Explicit Videos on Top Android App
Advertisements from main manufacturers together with Verizon, Amazon, and Popeyes ran subsequent to sexually suggestive or racially…
DoubleVerify Sues Adalytics, Alleging Defamation
Advert verification agency DoubleVerify is suing Adalytics, alleging that the analysis and analytics agency defamed the adtech…
The Winners and Losers of Google’s Big Cookie Reversal
Google on Tuesday stated it will keep cookies in their current form in its Chrome browser, and…
Dismantling Google Will Not Fix the Adtech Ecosystem
After months of anticipation, when Google’s verdict was finally announced, the tech big was discovered to be…
What Will a Diminished Google Presence Mean for Advertising?
If Google hoped that the second Trump administration would provide it a reprieve from the crushing antitrust…