What’s new: Omnisend’s July 2026 updates

We ship new options and enhancements each week. Some are massive, some are the type of small change you solely discover the second time you don’t need to do the annoying factor. However right here’s what landed in July.

Extra of Omnisend, straight out of your AI workspace

MCP connects Omnisend to the AI instruments you already work in, so there’s no new chatbot to study. This month it acquired much more to work with.

• Campaigns: Now you can create and handle SMS campaigns, electronic mail A/B assessments, and Booster campaigns via MCP — on prime of the common electronic mail campaigns you could possibly already construct there.

• Automations: That is the larger one. Full automation administration is now accessible: create, edit, allow, and disable automations, edit UTM parameters, and work with each automation block sort you’d discover within the Omnisend UI, webhooks included.

👉 Learn more about Omnisend MCP capabilities

Sort @ to personalize

Including a primary identify or an order quantity meant a visit via the menus. Now you sort @ inside any textual content block and the personalization menu opens proper the place you’re writing. There’s a search bar for monitoring down a selected variable, and the picker itself has been redesigned so it seems to be and behaves the identical all over the place you meet it.

👉 Learn more about using personalization in Omnisend

Background coloration for textual content

Now you can add a background coloration to any chosen textual content within the E mail Builder. Helpful for a promo code, a deadline, or the one line you’d moderately no person skimmed previous — no photos, no customized HTML.

👉 Learn more about Email Builder items

A max peak for dynamic product photos

Product images are hardly ever the identical measurement, and that reveals up quick in an deserted cart electronic mail. Now you can set a most picture peak for dynamic product photos in product layouts — Deserted Cart, Product Recommender, and the opposite dynamic ones — so your rows keep even it doesn’t matter what the catalog sends via.

👉 Learn more about the Product Recommender item

Again in Inventory types can now gather subscribers

Somebody asking to listen to when a product’s again is already telling you they’re . Add a Authorized Consent block to a Again in Inventory kind, and guests who give consent are added as subscribed contacts, not simply back-in-stock leads. Similar kind, two jobs.

👉 Learn more about creating Back in Stock forms

Redirect after submission, now on each kind sort

Signing up doesn’t need to be the tip of the go to. Now you can ship individuals to a customized URL after they submit any kind — pop-ups, flyouts, embedded types, and touchdown pages. Set the URL, select whether or not it opens in the identical tab or a brand new one, add a delay, and write your personal countdown message.

From there, level them at a reduction web page, a product assortment, an onboarding quiz, or regardless of the subsequent step within the journey truly is.

👉 Learn more about form behavior settings

Button hover kinds within the Kind Builder

Now you can set how a button seems to be when somebody hovers over it. A bit extra polish, no customized code.

The AI kind stream acquired a redesign

Constructing a kind with AI is smoother now. Shifting between AI and the handbook builder takes fewer steps, you possibly can generate a kind from a single immediate, or begin from a template with AI serving to. You may as well see all of a template’s content material whilst you’re selecting one, as a substitute of after you’ve dedicated.

👉 Learn more about Omnisend AI: Forms Assistant

Hostinger and Shopify at the moment are supported area suppliers

In case your area lives with Hostinger or Shopify, now you can choose them immediately within the area connection stream and comply with DNS directions written for that supplier. Works for each your sender area and your hyperlink area.

👉 Set up your email domain in Omnisend

👉 Set up your link domain in Omnisend

Canva: sync from any folder

You’re now not tied to a folder known as “Omnisend.” Set your most well-liked folder identify once you join, and join a number of Canva accounts with a special folder synced for every.

👉 Learn more about integrating Canva with Omnisend

14 new integrations

We added 14 new apps to the Omnisend App Market this month.

Subscriptions and billing

• Paywhirl — Sync subscription lifecycle occasions and set off electronic mail or SMS workflows when subscriptions are created, up to date, or canceled.
• Chargebee — Deliver subscription, fee, and billing exercise into Omnisend to energy retention and lifecycle workflows.
• Fourthwall — Set off electronic mail and SMS workflows from Fourthwall membership purchases, plan modifications, and orders.

Lead seize

• Unbounce — Sync leads from Unbounce touchdown pages, pop-ups, and sticky bars into Omnisend as contacts.

Buyer assist

• Zendesk — Sync Zendesk customers and ticket exercise into Omnisend to set off support-based workflows and personalize follow-ups.

Loyalty, referrals, and rewards

• Viral Loops — Sync referral program occasions and participant knowledge to energy referral-based automations and segmentation.
• Friendbuy — Sync referral rewards, loyalty occasions, and profile knowledge to set off automations at each stage of the referral and loyalty journey.
• ReferralCandy — Sync referral exercise — advocate enrollments, accomplished referrals, and earned rewards — to construct referral automations and ship reward messages.

E mail analytics

• EmailHeatmaps — Flip Omnisend marketing campaign and automation click on knowledge into heatmaps. Evaluate campaigns facet by facet and share read-only hyperlinks.

Delivery and success

• ShipBob — Sync ShipBob cargo and supply occasions to set off post-purchase updates, supply confirmations, and exception alerts.

E mail engagement

• Tickvio — Add real-time countdown timers to campaigns and automation emails via an HTML block. Good for flash gross sales, promotions, and occasion deadlines.

Predictive advertising

• Lapio — Sync Shopify buyer segments ranked by future income chance, up to date each day, so the place the spend is price it.

Reward playing cards

• Wrapped — Set off electronic mail or SMS workflows from Wrapped present card purchases, updates, reminders, and voided playing cards.

Communications

• Aircall — Sync Aircall contact knowledge and set off workflows when SMS messages are despatched or obtained.

UI and UX enhancements

The smaller modifications that don’t sound like a lot on their very own, however add up:

• A shared picture library for types and campaigns. Photographs in your Omnisend picture library can now be reused once you’re constructing or enhancing types, so that you’re not importing the identical picture twice.
• Bulk disable types. Choose as many types as you need and change them off in a single go.
• Low SMS credit score warnings. You’ll see a warning within the facet navigation and inside automation workflows when your SMS credit drop to $5 or much less, or run out solely. Higher to seek out out earlier than a ship than throughout one.
• Sync with system is the default theme now. Omnisend follows your working system or browser theme routinely, with nothing to arrange.

And there’s extra within the app than suits in a publish — you’ll run into a number of enhancements we didn’t write up right here. See you subsequent month.