Must you select Loopy Egg or Fortunate Orange?

Each conversion fee optimization (CRO) instruments allow you to analyze consumer habits in your website by means of heatmaps and session recordings, acquire suggestions through on-page surveys, and have interaction prospects with popups. 

Crazy Egg is the higher decide in the event you additionally wish to run A/B assessments throughout the similar platform and sync outcomes with heatmaps, recordings, and net analytics.

Fortunate Orange is the higher alternative in the event you want field-level kind analytics and reside chat and are already utilizing a third-party A/B testing platform. 

Loopy Egg vs. Fortunate Orange: A Fast Snapshot

How do Loopy Egg and Fortunate Orange examine? Right here’s a fast overview of the important thing variations.

Function Loopy Egg Fortunate Orange
Heatmaps ✅ 5 map sorts (Click on, Scroll, Confetti, Overlay, Checklist)
✅ Per-click segmentation (17+ attributes)
✅ Aspect-by-side comparability
✅ Free On the spot Heatmaps
✅ 3 map sorts (click on, scroll, transfer)
✅ Renders clicks on dynamic/SPA parts reside
⚠️ No per-click segmentation or side-by-side
Session recordings ✅ Wider auto-tag set (rage/lifeless clicks, u-turns, errors, checkout)
✅ Tag filters change into playlists
✅ 6–24 month retention
✅ Full playback, related controls + occasion timeline
⚠️ Narrower auto-tags (construct the remaining your self)
⚠️ 60-day base storage (as much as 12 mo)
Conversion analytics & funnels ✅ Standalone Conversion Analytics + funnels
✅ Retroactive throughout full historical past
✅ Advert-pixel, customized occasion, and worth monitoring
✅ Occasions + funnels + Go to Worth
✅ Auto Shopify funnel
⚠️No standalone conversion report
⚠️ Funnel lookback capped by storage (60–One year)
Internet analytics & reside view ✅ Standalone dashboard (8 metrics, 15 segments)
✅ Imports your GA4 experiences
✅ Astro Map + Stay Exercise (real-time)
⚠️ Learn-only, no chat
✅ Actual-time site visitors/pages/machine dashboard
✅ Stay Customer View you possibly can chat into
⚠️ GA4 occasion bridge solely (no report import)
Surveys & on-site messaging ✅ Surveys: 9 query sorts, 50+ templates, branching, free
✅ Popup CTAs with per-CTA conversion monitoring
✅ Surveys: 4 sorts, every response hyperlinks to a recording
✅ Bulletins (Sticker + Lightbox)
❌ No survey branching or templates
AI evaluation ✅ Computerized throughout each report sort
✅ JSON export to any chatbot
✅ Included on paid plans
✅ Conversational Discovery AI
✅ Crawls website code for grounded solutions
⚠️ Paid add-on
A/B testing & error monitoring ✅ Native A/B testing (visible editor, URL redirect, Multi-Arm Bandit)
✅ Error monitoring: stack traces + linked recordings
❌ No native A/B testing (wants a separate instrument)
❌ No error monitoring
Kind analytics & reside chat ❌ No native kind analytics
❌ No reside chat
✅ Area-level kind analytics (drop-off, time/subject, machine)
✅ Actual-time reside chat + routing
Pricing ✅ Free-forever plan
✅ $29–$599/mo, billed on tracked pageviews
⚠️ Annual billing
⚠️ A/B testing wants Plus ($99/mo)
✅ All options bundled per plan
✅ $32–$839/mo, billed on periods
⚠️ AI add-on prices additional
⚠️ No public free plan

What Every Device Bundles That the Different Doesn’t

Earlier than we have a look at how Loopy Egg and Fortunate Orange examine throughout the important thing shared options, listed below are every instrument’s distinctive capabilities. 

Solely in Loopy Egg:

  • A/B testing. You possibly can create variants in-app with out coding and run common cut up or Multi-Arm Bandit assessments. Loopy Egg generates a heatmap and recordings for every variant and sends variant knowledge to GA4. Fortunate Orange has no native A/B testing, so that you want a separate instrument like AB Tasty.
  • Error monitoring. Loopy Egg robotically detects JavaScript errors, offers you the complete stack hint together with machine and browser particulars, and hyperlinks on to a recording of the error taking place. 

Solely in Fortunate Orange:

  • Stay chat. An actual-time, two-way chat channel with message routing, so you possibly can reply customer queries and assist them mid-session.
  • Kind analytics. Area-level analytics exhibiting the drop-off level, time spent per subject, repeat entries, and machine breakdown. Loopy Egg has no native kind analytics, so you possibly can solely watch kind abandonment in session recordings.

Function Breakdown: Loopy Egg vs. Fortunate Orange

1. Heatmaps

Loopy Egg offers you extra map sorts and permits deeper click on segmentation, whereas Fortunate Orange heatmaps are higher for monitoring consumer engagement with dynamic web page elements.

Loopy Egg

Loopy Egg presents 5 heatmap sorts, every answering a distinct query:

  • Click Map: the place guests click on most.
  • Scroll Map: how far down the web page they get earlier than exiting and which web page sections maintain consideration.
  • Confetti Map: how totally different segments (17+) have interaction with the web page, represented by color-coded dots. For instance, a distinct coloration for a distinct site visitors supply or UTM marketing campaign.
  • Overlay Map: what number of guests click on every clickable webpage aspect.
  • List Map: what number of guests click on on totally different web page parts, together with dynamic ones.  
Crazy Egg confetti-style click heatmap with referrer filter listCrazy Egg confetti-style click heatmap with referrer filter list

Along with Confetti maps, you possibly can examine engagement patterns throughout segments by displaying two heatmaps aspect by aspect.

Lastly, Loopy Egg presents Instant Heatmaps, which generate robotically for each web page you go to as you browse. The characteristic is free to make use of and offers you a fast overview of consumer engagement earlier than you dig deeper into particular person pages.

Crazy Egg popup introducing the Instant Heatmaps featureCrazy Egg popup introducing the Instant Heatmaps feature

Fortunate Orange

Fortunate Orange presents solely three map sorts: click on, scroll, and transfer, the latter of which reveals you cursor place whereas they navigate the web page.

Lucky Orange scroll heatmap settings panel on a product pageLucky Orange scroll heatmap settings panel on a product page

There’s no confetti-style per-click segmentation heatmap, and you may’t examine them aspect by aspect, so the one solution to examine habits between segments is to toggle between segments or open the instrument in two home windows on two totally different screens. 

Its actual power is dynamic heatmaps that render clicks immediately on interactive parts like pop-ups, dropdowns, sliders, and carousels, and on pages constructed with React, AJAX, or single-page frameworks.

Click heatmap overlay on a website's navigation menuClick heatmap overlay on a website's navigation menu

Loopy Egg additionally enables you to observe consumer engagement with interactive parts and analyze them within the Checklist report, however you possibly can’t visualize it as a heatmap.

2. Session recordings

Each instruments seize and auto-tag full session recordings. Loopy Egg auto-tags a wider vary of indicators out of the field and retains recordings longer.

Loopy Egg

Loopy Egg information mouse motion, clicks, scrolls, and navigation, and masks delicate fields earlier than something leaves the browser to guard customer privateness. 

Recordings get tagged robotically for rage clicks, lifeless clicks, u-turns, JavaScript errors, sluggish web page hundreds, and inactivity, plus e-commerce moments like add-to-cart, checkout begin, and checkout full.

Visitor list with behavior tags like rage click and abandoned formVisitor list with behavior tags like rage click and abandoned form

Due to the tags (and segmentation), you possibly can rapidly discover particular periods. For instance, you possibly can watch all cellular periods the place customers present frustration indicators, like rage clicks, on a selected web page. 

Loopy Egg offers you granular playback management. You possibly can modify the velocity, auto-skip inactivity, queue recordings to autoplay again to again, and open browser dev instruments to examine the web page because the session runs. 

The dashboard additionally includes a playback and occasion timeline (web page visits, tab switches, friction occasions, and so on), session metadata (date, browser, OS, and so on.), and AI evaluation. 

Crazy Egg session recording with AI analysis flagging dead and rage clicksCrazy Egg session recording with AI analysis flagging dead and rage clicks

Fortunate Orange

Fortunate Orange presents comparable session recording capabilities to Loopy Egg. It information full consumer periods, masks delicate knowledge, robotically tags periods, and presents related consumer interface and playback controls. 

Lucky Orange session recording playback of a visitor's contact page visitLucky Orange session recording playback of a visitor's contact page visit

The important thing distinction is the breadth of tags. Fortunate Orange detects rage clicks, aspect clicks, and e-commerce occasions like product views and cart provides out of the field. To tag different occasions, you first must construct them your self (no-code throughout the instrument, through API, or through integrations).

Similar to in Loopy Egg, you should utilize the tags and segments to filter periods. 

One other distinction is in knowledge retention: Fortunate Orange shops recordings for 60 days by default, and you may improve it to 12 months. Loopy Egg shops recordings for 6-24 months, relying in your plan.

3. Conversion analytics and funnels

Each instruments present the place guests convert and the place they drop off, however Loopy Egg splits this into two linked options and makes the funnel aspect retroactive.

Loopy Egg

Loopy Egg presents two options for monitoring conversions: Conversion Analytics and Conversion Funnels.

Conversion Analytics is a free characteristic that lets you observe high-value occasions like CTA clicks or kind submissions. You possibly can group a number of triggers right into a single occasion, observe customized occasions, and ad-pixel conversions from Google, Meta, and TikTok.

Crazy Egg conversions chart tracking contact form submissions over timeCrazy Egg conversions chart tracking contact form submissions over time

Loopy Egg enables you to assign financial worth to every conversion occasion to watch their affect on income.

Conversion Funnels present how prospects progress by means of the conversion journey step-by-step. You decide occasions to trace, prepare them within the right order, and Loopy Egg visualizes them as a bar chart with conversion knowledge for every step. And hyperlinks them to related recordings so you possibly can perceive why guests dropped off. 

Crazy Egg funnel report showing site entry, signup form views, and signupsCrazy Egg funnel report showing site entry, signup form views, and signups

Loopy Egg’s funnels are retroactive. In the event you edit a funnel by including or eradicating a step, Loopy Egg rebuilds the funnel based mostly on historic knowledge (so long as that occasion was already being tracked). 

Fortunate Orange

Fortunate Orange Funnels cowl the identical fundamentals: outline conversion occasions, chain them into ordered, multi-step funnels, and click on any step to observe recordings of the guests who dropped off. And you’ll tag every motion with an actual greenback quantity for e-commerce or a lead-scoring worth.

Funnel report showing visitor drop-off between homepage and cart stepsFunnel report showing visitor drop-off between homepage and cart steps

Its funnels are retroactive, too, however solely inside your data-storage window: 60 days on most plans, as much as 365. So you possibly can’t attain again throughout your full historical past the way in which Loopy Egg can. Occasion-based steps are additionally forward-only, counting guests solely from once you created the occasion (similar as in Loopy Egg).

For Shopify customers, Fortunate Orange builds a primary Product considered > Cart Merchandise Added > Ordered funnel robotically. One thing you’d should arrange manually in Loopy Egg.

4. Internet analytics and reside view

Each instruments provide you with a real-time site visitors dashboard, a reside view of who’s on the positioning now, and a GA4 integration. Fortunate Orange collects the information solely through its monitoring script, whereas Loopy Egg also can import it from GA4.

Loopy Egg

Loopy Egg Web Analytics covers eight core metrics like pageviews, distinctive guests, periods, or bounce charges in a user-friendly dashboard. 

Analytics dashboard showing visitors, pages, countries, and device dataAnalytics dashboard showing visitors, pages, countries, and device data

Loopy Egg can observe site visitors immediately through its monitoring script, or you possibly can join it to GA4 and import your knowledge and occasions.  

The Astro Map reveals present guests as figures on the pages they’re viewing, with site visitors sources and reside actions like clicks, conversions, and errors. Clicking any customer reveals their nation, machine, referrer, and up to date exercise.

Visitor journey map styled as a space illustrationVisitor journey map styled as a space illustration

That is along with the Stay Exercise dashboard, which reveals an inventory of occasions as they occur. 

Fortunate Orange

Fortunate Orange offers you an analytics dashboard overlaying real-time site visitors, pages, sources, and machine, plus per-page insights like site visitors, bounces, machine breakdown, and high click on targets.

Lucky Orange page insights showing pageviews and session activity for a contact pageLucky Orange page insights showing pageviews and session activity for a contact page

From any metric, you possibly can leap to the matching recordings and heatmaps in a single click on, identical to in Loopy Egg.

It connects to GA4 too, nevertheless it doesn’t pull your GA4 site visitors experiences into its dashboard the way in which Loopy Egg’s connector does, so the information flows in through its monitoring script solely. You’re additionally restricted by the storage home windows (60-One year).

Its real-time view goes additional on interplay. As a result of it bundles Stay Chat, the Stay Customer View enables you to watch lively guests and leap straight right into a dialog, say, when somebody is rage-clicking in your checkout web page. Watching and messaging occur in the identical place.

5. Surveys

Each instruments run on-site surveys with a number of triggers, however Loopy Egg brings extra query sorts, templates, and branching.

Loopy Egg

Crazy Egg surveys run on any web page or as a shareable hyperlink, with 9 query sorts to select from, together with a number of alternative, star and numeric scores, emoji, NPS, and open textual content.

You can begin from one of many 50+ templates or construct from scratch in a visible editor, and set off by web page URL, machine, site visitors supply, scroll depth, or click on habits.

Crazy Egg survey template gallery for pricing, onboarding, and feedbackCrazy Egg survey template gallery for pricing, onboarding, and feedback

In contrast to Fortunate Orange, Loopy Egg helps conditional branching, so you possibly can construct complicated multi-question surveys during which follow-up questions depend upon the earlier solutions.

Fortunate Orange

Fortunate Orange helps multi-question surveys with 4 query sorts: a number of alternative, star ranking, thumbs up or down, and open-ended. 

Just like Loopy Egg, you possibly can set off any survey by exit intent, time on web page, scroll depth, URL, machine, or site visitors supply. 

CTA trigger settings for page, device, and delay rulesCTA trigger settings for page, device, and delay rules

The survey builder is simple to make use of, nevertheless it isn’t as intuitive as in Loopy Egg. For instance, if you wish to change the colour patterns, you possibly can’t do it immediately by means of the builder however should do it by means of Chat Settings. And there’s no template library, so that you both begin from zero or duplicate earlier surveys.

Company brand settings for CTA title, color, and header imageCompany brand settings for CTA title, color, and header image

Similar to in Loopy Egg, each response hyperlinks straight to that customer’s session recording, so you possibly can watch what they did earlier than and after submitting the survey. 

6. Popups  

Each instruments run focused on-site messages with related triggers, and each report per-message stats like views, clicks, and response fee. Loopy Egg presents extra sorts and permits extra design customization. 

Loopy Egg

Crazy Egg’s Popup CTAs allow you to construct banners, popups, and sticky bars and goal them by web page URL, referral supply, machine, or habits. For instance, you possibly can present them solely to desktop guests who go to a selected web page and keep on it for 30 seconds or scroll previous the fold.

Crazy Egg CTA behavior settings for launch timing and visibility rulesCrazy Egg CTA behavior settings for launch timing and visibility rules

You additionally management show frequency (all the time, as soon as, or till clicked), design, placement, and orientation. 

Crazy Egg CTA appearance settings for theme, button color, and positionCrazy Egg CTA appearance settings for theme, button color, and position

Every CTA tracks its personal click on and conversion fee, so you possibly can see which message drives motion. 

Fortunate Orange

Fortunate Orange Bulletins are available in two shapes: a small, unobtrusive Sticker in a nook, and a full-screen Lightbox. 

Lucky Orange announcement type selection between sticker and lightbox formatsLucky Orange announcement type selection between sticker and lightbox formats

You get superior viewers focusing on and triggering choices. Similar to in Loopy Egg, you possibly can present them on particular pages, to particular segments, and set off by time delay, scroll depth, or occasions. And analyze their efficiency after launch from a devoted dashboard.

Bulletins tie into recordings (Loopy Egg does it, too), so you possibly can leap straight in to observe how customers work together with them. 

The visible builder permits design customization, nevertheless it’s restricted in comparison with Loopy Egg. Similar to in surveys, you do it through chat settings. Minor, nevertheless it does have an effect on the convenience of use. 

And also you don’t get options like automated repositioning to keep away from obscuring different parts and coloration sample adjustment for accessibility. 

7. AI evaluation

Loopy Egg bakes AI evaluation and proposals into the experiences, whereas Fortunate Orange offers you an AI chat assistant you possibly can ask questions.

Loopy Egg

Loopy Egg’s AI runs robotically throughout all the important thing experiences: 

  • Heatmaps: Reads your click on, scroll, and bounce knowledge, detects behavioral patterns, and writes plain-English suggestions.
  • Session recordings: Mechanically flags the three–5 most insightful recordings, every with a written pre-watch abstract (what occurs, any errors, behavioral observations, and a urged subsequent step).
  • Surveys: Analyzes open-text responses, identifies sentiment, surfaces recurring themes and traits throughout responses, and auto-generates charts from the outcomes.
  • Internet analytics: “Prime Insights” robotically surfaces notable patterns and anomalies, say underperforming referral channels or machine/browser points, explains every, and suggests a follow-up motion.
AI-generated top insights highlighting analytics issues and visitor trendsAI-generated top insights highlighting analytics issues and visitor trends

On greater plans, you may as well export heatmaps and recordings as JSON to be used in Claude, ChatGPT, Gemini, or some other chatbot. 

Fortunate Orange

Fortunate Orange’s Discovery AI is a conversational assistant.

AI Discovery panel with quick action buttons for traffic and engagement summariesAI Discovery panel with quick action buttons for traffic and engagement summaries

You ask it a query, and it solutions towards your reside behavioral knowledge and hyperlinks every discovering to the supporting heatmap, funnel, or recording.

It might crawl your website’s code so solutions replicate what’s really on the web page.

In distinction to Loopy Egg, Fortunate Orange doesn’t bundle the AI performance into its plans by default — you purchase it as an add-on.

Pricing Breakdown: Which Has the Greatest Worth?

Loopy Egg Fortunate Orange
Free plan Free endlessly (Internet Analytics, Surveys, On the spot Heatmaps, Conversion Analytics) 7-day free trial, no everlasting public free plan
Entry paid plan Starter $29/mo (5,000 tracked pageviews) Construct $32/mo (3,500 periods)
Mid plan Plus $99/mo (provides A/B testing, errors, CTAs, 150,000 tracked pageviews) Develop $199/mo (from 50,000 periods)
Prime plans Professional $249, Enterprise $599 (500,000 & 1M tracked pageviews, respectively) Scale $839, Enterprise customized
Billed on Tracked pageviews Month-to-month periods
AI Included on paid plans Paid add-on

The above costs are when billed yearly. Fortunate Orange helps month-to-month billing, too. 

An essential word: Crazy Egg payments based mostly on tracked pageviews, which suggests you pay just for site visitors to pages you’re actively monitoring. Fortunate Orange payments based mostly on month-to-month periods, in order that’s all web site site visitors. Primarily based on that, you get extra on your buck from Loopy Egg.

What’s extra, Loopy Egg has a free plan, and its $99 Plus tier is a less expensive path to A/B testing than buying a third-party experimentation suite on high of the Fortunate Orange subscription. 

Fortunate Orange, alternatively, presents each characteristic, together with kind analytics and reside chat (no AI, although), within the decrease plans, which is a bonus in the event you want these options however run a small web site. 

Last Verdict: Is Loopy Egg or Fortunate Orange Proper for You?

Fortunate Orange makes extra sense in the event you run a form-heavy or Shopify retailer and wish field-level kind analytics, reside chat, and a conversational AI assistant, and also you don’t want built-in experimentation. 

Select Loopy Egg in order for you a complete web site optimization and analytics instrument that lets you monitor what individuals do in your web site, acquire suggestions, run A/B assessments, and drive conversions with popup CTAs. 

If Loopy Egg feels like a greater match, you possibly can strive it for 30 days without spending a dime. Start your trial now!


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