Not each engagement on LinkedIn tells the identical story. A like might point out curiosity. However when somebody saves a submit to learn later or sends it to a colleague, they’re normally signaling a deeper degree of engagement. These actions on LinkedIn can present invaluable insights into how your content material is consumed, shared, and mentioned all through the shopping for journey and sometimes carry extra weight than a easy like.

To provide you full visibility into these engagement alerts, we’ve built-in LinkedIn Saves and Sends instantly into Oktopost Social BI.

What are LinkedIn Saves and Sends

As B2B entrepreneurs, we’ve identified for a while that not all engagement on LinkedIn is created equal.

Whereas likes and impressions can inform you how many individuals noticed your content material, Saves and Sends on LinkedIn present a unique kind of sign. 

One which’s extra intently tied to content material worth and intent.

A Save occurs when somebody bookmarks your submit to revisit later. It suggests the content material was helpful sufficient to maintain, whether or not for future reference, deeper studying, or sharing with their group.

A Ship happens when somebody shares your submit privately, sometimes via a LinkedIn direct message. This usually signifies the content material resonated strongly sufficient that the reader felt it was price passing alongside to a colleague, buyer, or business peer.

Why they matter

Saves and Sends will help reveal consideration. When somebody saves content material for later or shares it privately with a colleague, they’re signaling that the content material was helpful sufficient to maintain or price discussing with others. That is additionally normally a habits generally related to dark social interactions.

That’s why many B2B entrepreneurs view saves and sends as high-intent engagement metrics:

  • Saves = “I wish to come again to this.”
  • Sends = “Another person ought to see this.”

In B2B shopping for journeys, selections hardly ever occur in isolation. In accordance with Gartner, shopping for teams immediately are extra various than ever, starting from 5 to 16 folks throughout as many as 4 features. So when somebody sends a submit to a colleague, they’re usually bringing others into the dialog. Monitoring these interactions will help entrepreneurs perceive which content material is producing curiosity past the person viewer and truly influencing shopping for committees.

Collectively, Saves and Sends provide a clearer view of how audiences have interaction together with your content material, serving to you establish what really resonates and drives significant engagement.

What’s new in Oktopost Social BI

LinkedIn Saves and Sends at the moment are accessible throughout Oktopost B2B social media analytics. 

You may view these metrics inside LinkedIn submit experiences in Publishing, in addition to throughout the Posts and Engagements knowledge sources in Social BI for profile pages, providing you with a extra full image of how audiences have interaction together with your content material.

Establish content material that drives motion

With Saves and Sends now accessible in Oktopost, you’ll be able to:

Perceive which content material creates lasting worth

Establish the posts audiences discover helpful sufficient to avoid wasting, revisit, and share with others, then create extra content material that drives related engagement.

Analyze deeper engagement in a single place

View Saves and Sends alongside your present LinkedIn metrics in Publishing and Social BI with out switching between platforms.

Report with larger accuracy

Saves and Sends at the moment are included in engagement totals, providing you with a extra full view of how audiences work together together with your LinkedIn content material.

Able to see your new metrics in motion?

Log in to Oktopost, navigate to Social BI, and replace your customized dashboards to incorporate the brand new LinkedIn Saves and Sends metrics immediately.

Need assistance establishing your Social BI experiences? Attain out to your Account Supervisor.


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