Google final month launched model 1.7 of the Information Supervisor API, extending offline conversion occasion ingestion to the total Google Advertising Platform stack for the primary time and introducing IP deal with assist for Buyer Match viewers uploads via a brand new composite information construction.

GMP merchandise obtain offline conversion entry

The update, revealed Could 28, 2026, provides assist for sending offline conversion occasions to 3 Google Advertising Platform merchandise: Marketing campaign Supervisor 360, Search Adverts 360, and Show and Video 360. Till now, offline conversion occasion ingestion via the Information Supervisor API was restricted to Google Adverts and Google Analytics. This launch closes a big hole for organisations working campaigns throughout the broader GMP stack.

The mechanism is the IngestEventsRequest technique, which the API already makes use of for Google Adverts offline conversions. In keeping with Google’s launch notes, the identical request construction now routes to GMP locations. Builders don’t want a separate endpoint or a unique ingestion sample – the vacation spot routing is dealt with by the API’s current fan-out logic, which permits a single request to succeed in a number of downstream merchandise concurrently.

A brand new account kind accompanies the change. FLOODLIGHT_CONFIG has been added to the AccountType enum, giving builders a devoted vacation spot kind for Floodlight-based measurement configurations. That is significant as a result of Floodlight sits on the centre of conversion monitoring in Marketing campaign Supervisor 360 and flows attribution indicators into each Show and Video 360 and Search Adverts 360. Tagging a vacation spot as a Floodlight config – fairly than mapping it to a person product – displays how these platforms really share information in manufacturing environments.

4 new fields have additionally been added to the AdIdentifiers useful resource: dclid, impression_id, match_id, and encrypted_user_ids. The dcliddiscipline accepts a DoubleClick Click on ID, which is the identifier appended to non-YouTube click on occasions throughout the Google Advertising Platform. Its addition issues for GMP advertisers particularly: with out a dclid discipline within the API schema, there was no clear technique to affiliate an offline conversion occasion with a show or video click on tracked via Marketing campaign Supervisor 360. The impression_id discipline extends that logic to view-through attribution, permitting an offline transaction to be matched to an advert impression fairly than a click on.

A conversion_count discipline has been added to the Occasion useful resource. This allows monitoring of conversion portions – related for retail or lead-generation implementations the place a single occasion represents a number of models or interactions fairly than a single transaction.

Composite information and IP deal with ingestion

The second main addition in v1.7 is the composite_data discipline on the AudienceMember useful resource. This discipline accepts a CompositeData object, which permits an advertiser to bundle a number of varieties of identifiers in a single viewers member report. The preliminary design of the Information Supervisor API dealt with viewers identifiers via separate, distinct fields. CompositeDataadjustments that by accepting each UserData – which holds hashed contact data resembling e-mail addresses, telephone numbers, and postal addresses – and IpData in the identical payload.

The sensible addition is IP deal with ingestion for Buyer Match in Google Adverts. In keeping with Google’s documentation, sending IpData via the composite information construction permits IP address-based viewers matching. This has not beforehand been supported within the Buyer Match workflow. The IpData payload features a required ipAddress discipline and two non-compulsory timestamp fields, observeStartTime and observeEndTime, which report the window throughout which the IP deal with was related to a person. Advertisers can ship IP information alone or alongside different identifiers.

This is identical CompositeData construction covered on PPC Land when the May 28 release was first noted, which additionally documented that Show and Video 360 doesn’t but assist IP deal with ingestion via this discipline – solely Google Adverts is eligible at launch.

Two new standing objects have been added to accompany composite information requests: IngestCompositeDataStatus and RemoveCompositeDataStatus. Each embrace diagnostics – particularly record_count and data_type_counts – giving builders visibility into what number of data have been processed and what combine of information sorts was current in a given ingestion job.

New error causes and diagnostic granularity

Model 1.7 provides 4 new values to the ErrorReason enum: FIELD_VALUE_TOO_SHORT, TOO_FEW_ELEMENTS, BASELINE_LOCATION_AUTO_DETECTION_FAILED, and INSIGHTS_MISSING_FOR_DIMENSION. These develop the vocabulary out there to builders when diagnosing ingestion failures. Earlier variations already included FIELD_VALUE_TOO_LONGand TOO_MANY_ELEMENTS, so the brief and too-few counterparts convey a level of symmetry to the validation suggestions layer.

Extra diagnostic values have been added to ProcessingErrorReason to supply extra particular suggestions for failures throughout occasion ingestion. The discharge notes don’t enumerate these individually, however the intent is to provide builders extra actionable data when an ingestion job fails partway via processing fairly than at preliminary validation.

Context: a platform beneath fast extension

The Information Supervisor API has moved rapidly since its first launch. Google revealed v1.0 on April 2, 2025, with viewers ingestion assist for Google Adverts and Show and Video 360. By the point v1.3 reached basic availability in October 2025, the platform had added offline conversions, enhanced conversions for leads, and a diagnostic retrieval technique. As PPC Land documented at the December 2025 launch, the intent was to exchange fragmented, product-specific pipelines with a single ingestion layer – one that will implement a constant schema and supply unified authentication throughout Google Adverts, Google Analytics, and Google Advertising Platform.

Model 1.4, launched November 2025, added Google Analytics buy occasions as a supplementary information supply for tag conversions. Model 1.5, launched February 2026, launched the UserList useful resource and UserListService, enabling the total viewers lifecycle – creation, ingestion, and retrieval – via the API. Model 1.6, launched Could 7, 2026, added store sales conversion ingestion and expanded Analytics event support, and was described on the time as probably the most complete characteristic replace since basic availability.

Model 1.7 arrives three weeks later. The tempo displays the diploma to which Google has been systematically routing information operations towards this API. As covered by PPC Land in April 2026, the tip of Buyer Match uploads via the Google Adverts API on April 1, 2026 created a right away migration incentive. Builders managing viewers information for Google Adverts had no alternative however to undertake the Information Supervisor API. The v1.7 growth to GMP merchandise now creates a parallel strain level for groups whose measurement infrastructure is constructed on Marketing campaign Supervisor 360 and its Floodlight configuration layer.

What adjustments for GMP-centric measurement groups

For groups utilizing Marketing campaign Supervisor 360 as their major advert server and attribution system, the v1.7 launch creates a brand new ingestion path that didn’t beforehand exist. Floodlight has traditionally obtained offline conversion information via a separate Marketing campaign Supervisor 360 API. That API stays out there, however the Information Supervisor API now affords an improve path for groups that need to consolidate their information pipelines. The advantages of the consolidated method – a unified schema, a single authentication circulation, multi-destination routing in a single request – apply right here simply as they’ve utilized to Google Adverts.

The addition of dclid to the AdIdentifiers useful resource is especially related for GMP workflows. As documented at the launch of enhanced attribution across the Marketing Platform, the DCLID identifier grew to become the usual click on identifier for non-YouTube show and video clicks in September 2024. Any offline conversion measurement that should attribute a bodily transaction again to a show or video click on will depend on that identifier being current within the ingestion payload. Its absence from the Information Supervisor API till now was a purposeful hole.

For Search Adverts 360 particularly, the flexibility to ship offline conversions by way of IngestEventsRequest mirrors the trail that Google Adverts customers have had since v1.2 in August 2025. Search Adverts 360 manages paid search throughout a number of engines and makes use of Floodlight for conversion attribution. Having that attribution information circulation into Search Adverts 360 via the identical API that handles Google Adverts conversions reduces the variety of separate pipelines a cross-channel workforce has to take care of.

EU political promoting compliance addition

One separate addition within the March 26, 2026 documentation replace – which sits between v1.6 and v1.7 within the launch historical past – deserves point out. Google added EU_POLITICAL_ADVERTISING_DECLARATION_REQUIRED to the ErrorReason enum to replicate obligations beneath the European Union Political Adverts Regulation. Beginning April 1, 2026, operations on accounts that haven’t offered the required self-declaration could also be restricted or fail with this error. The affected operations embrace UserListService actions (create, replace, and delete) and IngestionService.ingestAudienceMembers. Advertisers working within the EU should present the declaration via the Google Adverts person interface to resolve the error.

Migration path from the Marketing campaign Supervisor 360 API

Google’s launch notes level to a devoted improve information for groups migrating from the Marketing campaign Supervisor 360 API to the Information Supervisor API for offline conversion occasions. The existence of that information – fairly than merely a pointer to the generic ship occasions documentation – suggests Google is treating GMP migration as a definite workflow with its personal technical issues, separate from the Google Adverts migration path that has been the main focus of most developer communications over the previous six months.

The blocking of new offline conversion imports through the Google Ads API from June 15, 2026 for developer tokens with out lively latest use provides urgency for Google Adverts groups, and the v1.7 launch extends that strategic path to GMP. The sample throughout 2025 and 2026 has been constant: Google establishes a functionality within the Information Supervisor API, deprecates or restricts the equal performance within the older product-specific API, and supplies migration documentation. The v1.7 launch follows the identical construction.

For the advertising group, the sensible query is timing. Groups which have already migrated Buyer Match and offline conversions to the Information Supervisor API now have a transparent path so as to add Floodlight-based GMP conversions with out constructing a brand new integration. The infrastructure is identical; solely the vacation spot account kind adjustments.

Timeline

  • April 2, 2025 – Data Manager API v1.0 launches with viewers ingestion assist for Google Adverts and Show and Video 360, utilizing REST and gRPC protocols.
  • June 25, 2025 – v1.1 provides the IngestEvents technique as an extra information supply for tag conversions.
  • August 6, 2025 – v1.2 provides assist for offline conversions and enhanced conversions for results in Google Adverts locations.
  • October 6, 2025 – v1.3 reaches general availability for all customers; viewers member threshold for concentrating on eligibility drops from 1,000 to 100 members.
  • November 5, 2025 – v1.4 provides Google Analytics buy occasions as a supplementary sign supply and provides the GOOGLE_ANALYTICS_PROPERTY account kind.
  • January 7, 2026 – Google restricts session attributes and IP address imports within the Google Adverts API, efficient February 2, directing builders towards the Information Supervisor API.
  • February 10, 2026 – Sending conversions with a number of information sources reaches basic availability for all Google Adverts accounts.
  • February 17, 2026 – v1.5 introduces the UserList useful resource and UserListService, finishing the end-to-end viewers administration workflow together with creation, ingestion, and retrieval.
  • March 4, 2026 – Google notifies developers that Buyer Match uploads by way of the Google Adverts API will fail from April 1.
  • March 26, 2026 – EU_POLITICAL_ADVERTISING_DECLARATION_REQUIRED added to the ErrorReason enum forward of April 1 enforcement beneath the EU Political Adverts Regulation.
  • April 1, 2026 – Buyer Match uploads by way of OfflineUserDataJobService and UserDataService within the Google Adverts API stop functioning; all new implementations should use the Information Supervisor API.
  • April 2, 2026 – Google’s Ads DevCast episode dedicates full runtime to Information Supervisor API migration from viewers and conversion pipelines.
  • Could 7, 2026 – v1.6 adds store sales conversion ingestion to Google Adverts and expands Analytics occasion assist throughout internet and app information streams.
  • Could 28, 2026 – v1.7 extends offline conversion occasion ingestion to Marketing campaign Supervisor 360, Search Adverts 360, and Show and Video 360 by way of IngestEventsRequest; provides FLOODLIGHT_CONFIG account kind; introduces composite_data for Buyer Match with IP deal with ingestion assist via IpData.

Abstract

Who: Google’s Information Supervisor API Workforce, addressing builders, businesses, and advertising know-how distributors who handle conversion information and audiences throughout Google Adverts, Google Analytics, and the Google Advertising Platform – particularly groups utilizing Marketing campaign Supervisor 360, Search Adverts 360, and Show and Video 360.

What: Model 1.7 of the Information Supervisor API, launched Could 28, 2026, provides offline conversion occasion ingestion for Marketing campaign Supervisor 360, Search Adverts 360, and Show and Video 360 by way of IngestEventsRequest; introduces the FLOODLIGHT_CONFIG account kind; provides dclid, impression_id, match_id, and encrypted_user_ids to AdIdentifiers; introduces a composite_data discipline on AudienceMember that accepts each UserData and IpData, enabling IP address-based Buyer Match matching in Google Adverts; and expands error and diagnostic reporting.

When: The discharge was revealed Could 28, 2026, the identical date Google individually confirmed IP deal with ingestion for Buyer Match via the composite information construction.

The place: The adjustments have an effect on the Information Supervisor API, accessible by way of each REST and gRPC protocols, and their downstream results attain Marketing campaign Supervisor 360, Search Adverts 360, Show and Video 360, and Google Adverts Buyer Match.

Why: Google has been systematically redirecting information operations away from product-specific APIs towards the Information Supervisor API because the platform launched in April 2025. The v1.7 launch extends that consolidation to the Google Advertising Platform’s Floodlight measurement layer, making a unified ingestion path for groups whose conversion monitoring structure is constructed on Marketing campaign Supervisor 360 fairly than Google Adverts alone.


Source link