Constructing automations from scratch is gradual, even when you understand what you’re doing. E mail automation templates out of your advertising device are quicker since you’re modifying a working stream moderately than constructing from a clean one.
Omnisend’s 2026 Ecommerce Advertising and marketing Report discovered that automated emails generated 30% of e-mail income from 2% of sends in 2025. However automating for the sake of it isn’t the reply. It’s the standard of your flows and the way nicely they cowl your buyer journey that issues.
This text maps out 13 automation templates that do the give you the results you want, from welcoming a brand new subscriber to following up after a purchase order. Set them up as soon as, then allow them to run.
Skip the setup. Omnisend’s e-mail automation templates cowl the journey from welcome to winback.
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What’s an e-mail automation template?
An e-mail automation template is a pre-built workflow your e-mail device supplies to ship messages to clients based mostly on their habits or exercise.
The workflow comes with the set off itself, the timing, the situations, and the e-mail sequence configured. These setup choices would ordinarily gradual you down. A template supplies a head begin, then you definately regulate it from there.
Automations are additionally typically referred to as flows or workflows. In any case, they’re completely different from e-mail templates, that are the designs your clients see when a message arrives. The automation is the workflow that locations them in inboxes.
13 e-mail automation templates you need to use at present
There are 13 e-mail workflow templates you need to use to cowl your buyer journey. We’ve offered descriptions and explainers for every under.
1. Welcome e-mail automation template
Each new subscriber expects one thing from you after they join. The welcome template reaches them at that second, earlier than their curiosity fades.
The concept is easy. You construct types and popups to seize e-mail addresses, after which your stream triggers a welcome email as quickly as somebody indicators up.
Right here’s how the workflow appears to be like in Omnisend:
First-time purchasers may also obtain your welcome e-mail, though it ought to come after their order affirmation, and provided that they opted into advertising.
Welcome emails achieved a 52.98% click-to-conversion charge in 2025, as per Omnisend’s 2026 Ecommerce Marketing Report, the best of another e-mail automation.
2. Deserted cart e-mail automation template
Cart abandoners have proven buy intent, however may want reminding about their session, or a nudge in the direction of buy with an incentive. These emails had the second-highest click-to-conversion charge in 2025 at 39.46%.
Your potential clients will abandon your website for all kinds of causes. It might be the worth, that they’re a window shopper, or as a result of your checkout was gradual.
That second probability comes out of your abandoned cart reminder. It’ll embrace a hyperlink again to their cart. Omnisend’s deserted cart e-mail template comprises a three-message sequence by default:
The primary e-mail goes out instantly, after which there are delays of 11 hours and 12 hours. All these components are customizable.
3. Browse abandonment e-mail automation template
Loads of buyers will land in your website, go searching, and depart with out including something to the cart. The browse abandonment template reaches them at this high-intent second. In 2025, they achieved a ten.68% click-to-conversion charge.
It’s essential have collected their e-mail tackle beforehand to set off this stream. They’ll be a pre-existing buyer or a advertising subscriber, and enter the stream once they view a web page. The automation in Omnisend helps you to specify the URL:
4. Product abandonment e-mail automation template
Product abandonment means your buyer considered a product, left, and your ecommerce retailer tracked it. Your product abandonment automation then triggers your e-mail with a personalised product advice.
The stream prompts for patrons who view a product, offered the product is in inventory. The automation template in Omnisend makes use of a two-hour delay:
5. Order affirmation e-mail automation template
Each single order requires a affirmation e-mail. These emails are at all times automated, normally by your ecommerce device, however you may also create them in Omnisend.
We classify order confirmations as transactional emails. Not each e-mail device helps them. The workflow in Omnisend triggers when clients pay for the order:
The benefit of Omnisend’s order affirmation email automation is that you’ve full management over e-mail design and may embrace customized product suggestions when they’re acceptable.
6. Delivery affirmation e-mail automation template
You are able to do higher than the default delivery confirmations your ecommerce retailer sends with branded, helpful, and on-message flows.
The workflow in Omnisend triggers on order achievement, which is normally the second while you print the delivery label. Your buyer then receives the notification. Right here’s the stream in Omnisend:
7. Order follow-up e-mail automation template
The second after buy is when your buyer is most engaged. Your order follow-up template makes use of that window to ask how issues went or counsel what comes subsequent.
Observe-up automations hold your buyer relationship alive post-delivery and are the proper alternative to supply loyalty incentives and rewards.
In Omnisend, your buyer enters the workflow once they place an order. The stream sends the primary e-mail after seven days:
8. Product critiques e-mail automation template
You may extract further worth from clients by getting them to go away a assessment after they’ve used a product. The product critiques template asks for it on the proper second.
Your workflow will set off for patrons when their order is fulfilled. A delay of multiple week is greatest observe, with Omnisend’s template utilizing a two-week delay:
Embody hyperlinks to your product pages if they’ve assessment submission types, or add hyperlinks to your assessment platform, similar to Choose.me.
9. Buyer reactivation e-mail automation template
First-time patrons can lapse into dormant and inactive contacts. Your reactivation stream will try to get them to reengage.
Earlier clients have already got acquisition prices baked in, so it’s cheaper to promote to them once more than to new clients. Omnisend’s three-part e-mail automation template sends over 45 days, with the primary e-mail despatched after 30 days:
10. Cross-sell e-mail automation template
A primary buy tells you what sort of merchandise a buyer likes. The cross-sell template makes use of that to place complementary gadgets in entrance of them.
Your buyer enters the stream once they place an order. Omnisend helps you to optionally filter by product, tag, or assortment. Add a Product Recommender block to your e-mail template to tug gadgets mechanically, and there’s no further work wanted:
Cross-sells are among the many best-performing advertising automation e-mail templates, with a 25.50% click-to-conversion charge in 2025.
11. Replenishment reminder e-mail automation template
Consumables run out on a predictable cycle. Catch your clients at that second with the replenishment template, and so they reorder from you rather than whoever’s most handy.
There’s a typical three-week delay set in Omnisend’s pre-built replenishment reminder stream, adjustable to no matter works greatest for patrons. It then sends the e-mail, which might include a hyperlink to checkout, a number of merchandise, or one thing else:
12. Birthday e-mail automation template
You’ll acquire birthday information from quizzes and types. You may then run birthday email automations with particular affords.
Omnisend’s automation template triggers in the future earlier than the birthday at midnight by default, then sends a personalised message with a delay block letting you choose a smart time of day:
13. Cancellation affirmation e-mail automation template
Cancellations are a friction level in your buyer relationship. The cancellation template handles the affirmation and retains the door open for future purchases.
Omnisend’s template for cancellations triggers when an order is canceled or voided. The e-mail goes out immediately, so the client is aware of the cancellation has gone via:
Which e-mail automation template must you begin with?
Begin with protection of your preliminary buyer journey in order that they obtain welcome messages, deserted cart reminders, and order confirmations. Additionally, create one stream for reactivation and one for birthdays/essential dates to cowl retention.
That’s 5 high-impact e-mail automations to begin with. Your launch sequence will go like this:
- Welcome e-mail automation. It triggers instantly or with a small delay of below 10 minutes for patrons who join through any type.
- Deserted cart e-mail automation. Offers a hyperlink again to your buyer’s cart.
- Order affirmation e-mail automation. A direct ship with order particulars. Your retailer will deal with these mechanically, however you possibly can edit the template or substitute it with a branded one in Omnisend.
- Buyer reactivation e-mail automation, often known as lapsed buy. For purchasers who haven’t bought within the final 90 days or so. Improves retention.
- Birthday e-mail automation. This one’s a date-based template, utilizing the client’s birthday to ship a personalised message.
All these automated e-mail templates earn their place for income, retention, and ROI, with welcome and deserted cart messages alone producing 76% of email automation revenue in 2025. Right here’s how all of them stack up for efficiency:
| Automation | Open charge | Conversion charge | AOV | $ per e-mail |
|---|---|---|---|---|
| Welcome | 33.79% | 2.00% | $315 | $6.30 |
| Deserted cart | 35.75% | 1.51% | $168 | $2.54 |
| Order affirmation | 53.99% | 1.10% | $145 | $1.60 |
| Lapsed buy | 33.00% | 0.52% | $94 | $0.49 |
| Birthday | 40.72% | 0.59% | $744 | $4.37 |
Begin utilizing e-mail automation templates in Omnisend
Omnisend supplies 28 automated e-mail templates protecting all 13 in our article. Every is a pre-built workflow with the proper set off, set off filters, workflow channel settings, and delay utilized.
You may activate these automation templates, and so they’ll attain your clients with out you making any further modifications to their settings.
Ought to you’ll want to make modifications, then modifying your automation templates is an intuitive affair through the drag-and-drop stream builder. It helps you to drag an e-mail, SMS, and push notification into it, in addition to delays, contact tags, splits, and A/B testing components:
The training curve is low for mastering automations, and you’ll flip any single e-mail right into a sequence with further messages and channels.
Integrating your website with Omnisend feeds it with information and ensures your e-mail automations set off based mostly on buyer habits, engagement, and section exercise. It has apps for Shopify, WooCommerce, and others, with 200+ integrations in complete.
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E mail automation templates FAQs
What’s an e-mail automation template?
An e-mail automation template is a pre-built workflow offered by a advertising device, similar to Omnisend. It has configured triggers, delays, and messages, and allows you to customise these to fit your cadence and concentrating on.
Which e-mail automation template ought to I arrange first?
Begin with a welcome message and an deserted cart e-mail. These contributed 76% of all automation e-mail income in 2025. The automation with the best income per e-mail was back-in-stock, adopted by welcome after which birthday emails.
Can I customise Omnisend’s pre-built automation templates?
Omnisend’s e-mail automation templates are utterly customizable through the drag-and-drop editor and the settings panels for every aspect within the stream. You may drag as many emails, SMS messages, and internet push notifications into it as you want, configure customized delays, and even arrange splits and A/B checks inside the stream builder.
Do e-mail automation templates work for small ecommerce shops?
Your small retailer will already use some automation templates for order and delivery confirmations (in all probability dealt with by your ecommerce platform). Including an e-mail advertising device for different automation templates covers your buyer journey from signup to post-purchase, so it’s 100% mandatory for retention and long-term income.
E mail template vs. e-mail workflow template?
An e-mail template is a pre-built HTML template with a design you possibly can edit. An e-mail workflow template is a sequence of components in-built software program you can transfer round to create a sequence of messages with triggers and delays.
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