Advocacy Agent: Employee voices at scale

For those who’re working a B2B worker advocacy program, the laborious half isn’t essentially getting workers to take part. It’s preserving their participation constant.

Some advocates share a few times and disappear. Others merely publish firm messaging word-for-word. When each publish sounds the identical, worker advocacy loses the genuine voices and trusted connections that make it so efficient in reaching trusted networks within the first place.

That’s precisely why we constructed the Oktopost Advocacy Agent. So you’ll be able to scale your program by serving to extra workers take part constantly whereas nonetheless sounding like themselves.

What’s the Advocacy Agent?

The Advocacy Agent is an AI-powered assistant constructed particularly for worker advocacy.

It helps workers flip authorized firm content material into customized social posts that really feel pure to share on LinkedIn. As an alternative of staring on the content material you’ve created for them, questioning methods to adapt it for his or her viewers, the Advocacy Agent offers tailor-made publish strategies based mostly on the worker’s personal distinctive tone and voice.

As Isabella Klein, Social Media Advertising Specialist at Celonis, shared when rolling out the Advocacy Agent:

It removes the friction. Most individuals need to be lively on LinkedIn and share what’s occurring. They simply don’t all the time have the time to take a seat down and write. The Advocacy Agent does the groundwork for you, from discovering the precise content material to drafting copy in your voice. That shift from ‘I ought to actually publish one thing’ to really posting constantly provides up quick throughout all our advocates.

Most significantly, workers keep in management. Each steered publish will be reviewed, edited, and authorized earlier than it’s shared.

The way it works

Personalize each publish to match every worker’s voice

Every worker advocate can simply arrange a Private Voice Profile inside Oktopost.

You determine which workers get entry to the Agent. From there, workers can select tone preferences and add writing samples.

The Advocacy Agent makes use of that info to generate content material strategies that greatest match with how every advocate naturally communicates on LinkedIn. The content material strategies really feel real whereas nonetheless ranging from authorized firm messaging.

No two posts sound precisely alike, but every publish stays on model. And that’s the entire level. As a result of in actual life, no two workers sound the identical, and that’s what makes a strong worker advocacy program. 

Make authorized firm content material simpler to share

Whether or not you’re scaling an advocacy program or working in a regulated trade, sustaining model consistency, particularly on social, issues.

The Advocacy Agent builds on content material your advertising and marketing crew has already authorized, serving to workers create customized posts for LinkedIn that keep on model whereas sounding like themselves.

Workers get flexibility in how they convey whereas advocacy leaders keep confidence that each publish is rooted in trusted, authorized messaging. That stability makes it simpler to scale genuine participation whereas sustaining governance.

Assist each sort of advocate

Not each advocate participates the identical method, and that’s okay. For program leaders, that selection is what makes worker advocacy highly effective, and in addition what makes it tougher to scale.

Some advocates need to overview and refine each publish. Others want a sooner technique to keep lively on LinkedIn with out ranging from scratch.

The Advocacy Agent helps each via Versatile Posting Modes, serving to workers select how they have interaction and the way continuously they share, whereas staying linked to authorized content material. By adapting to totally different participation kinds and studying from how advocates work together with content material, the agent helps enhance consistency, improve participation, and drive stronger program outcomes ahead.

Why this issues for advocacy leaders

One of many greatest challenges in worker advocacy isn’t convincing workers to imagine within the worth of your program.

It’s making participation simple sufficient for each sort of advocate to remain engaged and share content material over time.

When workers don’t must spend time determining methods to put advocacy posts in their very own voice, or really feel strain to “sound correct” on LinkedIn, they’re more likely to take part constantly. And that consistency is what makes scaling a program doable.

LinkedIn has turn out to be a key channel for B2B discovery and validation, the place worker voices usually outperform branded content material in credibility and attain. That’s why constant, genuine participation issues greater than ever for B2B advocacy applications.

As Isabella Klein, Social Media Specialist at Celonis, shared:

For Celonis, it implies that advocates can present up extra constantly. And that sort of attain is difficult to duplicate. For me personally, it’s fairly easy. It retains my profile lively with out me having to carve out time I don’t actually have, whereas serving to me construct my private model.

When more employees share regularly, your model advantages from higher visibility, stronger natural attain, and extra alternatives to attach with consumers via trusted voices.

And since workers are sharing in their very own voice, the authenticity that makes worker advocacy efficient stays intact.

Able to strive it?

The Advocacy Agent is now accessible to all Oktopost clients with Worker Advocacy.

Already utilizing Oktopost?
You’ll be able to allow it immediately within the AI Administration part of your Oktopost platform or attain out to your account supervisor to get began.

New to Oktopost?
Book a demo, and we’ll present you the way the Advocacy Agent can assist your crew scale worker advocacy in a method that feels pure for workers and manageable in your crew.