Shoppers are giving combined indicators about AI content material in advertising and marketing. Individuals like advertisements and content material that really feel helpful and related, however many are nonetheless turned off by advertising and marketing that comes throughout as robotic, emotionally empty, or a bit of too invasive.
Seventy % of shoppers mentioned they’ll often spot an AI-generated advert as a result of it seems like it’s “lacking its soul,” in keeping with Canva’s “The state of promoting and AI 2026” report. One other 69% fear the way forward for promoting will turn out to be a sea of “AI-generated slop,” and 65% mentioned AI advertisements are “so apparent it’s laughable.”
The frustration just isn’t restricted to advertisements. Greater than half of respondents mentioned they’re aggravated by AI-generated social posts, machine-personalized emails, computer-generated product images, AI voiceovers, and AI-written articles.
The report says the issue is much less about AI itself and extra about how manufacturers are utilizing it. The report warns that pumping out content material at scale with out robust inventive route may harm belief and push audiences away.
That skepticism is already influencing shopping for selections. Seventy-four % of shoppers mentioned they’re extra probably to purchase from an advert they imagine was created solely by people, and 87% mentioned the very best promoting nonetheless wants a human contact.
On the similar time, shoppers additionally assume AI-generated content material will quickly turn out to be not possible to establish. Seventy % mentioned they imagine folks ultimately won’t be able to inform whether or not an advert was made with AI until firms disclose it, and greater than half count on that shift inside the subsequent 5 years.
Nonetheless, shoppers are removed from rejecting AI altogether.
Sixty-eight % mentioned they’re effective with AI in promoting when it makes advertisements extra useful or related. All through the report, shoppers responded positively to personalization that feels sensible and helpful as a substitute of creepy or overly predictive.
Youthful shoppers are extra open to AI-generated content material. Amongst Gen Z and Millennials, 70% mentioned they care extra about an advert’s general “vibe” than the way it was created, and 69% mentioned they don’t thoughts AI polish so long as actual persons are concerned.
Shoppers additionally responded properly to personalization with clear advantages. Eighty-one % mentioned they worth advertisements that assist them lower your expenses, 80% want advertisements of their native language, and 77% need promoting that feels regionally related.
Timing performs a job, too. Sixty-five % mentioned they admire advertisements that present up on the proper second or in the suitable context.
The place manufacturers lose folks is when personalization feels intrusive. Fifty-eight % mentioned they are not looking for firms utilizing AI to foretell what they need earlier than they ask for it, whereas 52% mentioned advertisements really feel “too private” once they appear to know what somebody is about to purchase earlier than they even seek for it.
Shoppers have been additionally clear about what would make them belief AI-generated promoting extra. Fifty-three % mentioned defending consumer knowledge is an important issue. One other 52% need manufacturers to reveal when AI was used, and 37% need the choice to choose out of AI-generated advertisements altogether.
The full report can be found here. (Registration required)
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