On this episode of Behind the Put up, Alina Dallal goes behind the scenes of Oktopost’s B2B Social’s Rising 30. She breaks down the way it got here to life, from recognizing the hole in recognition for B2B social media entrepreneurs to engineering participation and launching it at scale. She additionally shares the tactical programs, inventive selections, and private touches that turned it right into a community-led motion that saved rising lengthy after launch.

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Episode Abstract

“I discovered by means of getting into B2B social that it’s so misunderstood. It’s actually strategic. It’s actually inventive. It drives actual enterprise worth and ROI. And B2B is something however boring.”

In her last episode, Behind the Put up host Alina Dallal steps into the recent seat, joined by Oktopost’s CMO Colin Day, to go behind the scenes of B2B Social’s Rising 30 — a community-led marketing campaign celebrating 30 standout voices in B2B social media who’re pushing boundaries, sparking conversations, and shaping B2B social as we all know it. An initiative she constructed and executed from the bottom up that took the B2B social business by storm.

She unpacks the “why” behind it: recognizing a transparent hole the place social media managers have been driving actual enterprise impression, however hardly ever getting the popularity they deserved. What began as a easy concept turned a standout business second, spotlighting the individuals behind B2B social’s actual affect.

Alina breaks down how she introduced it to life, shaping the idea, engineering participation at scale, and retaining execution tight with easy however essential programs like a single supply of fact and robust launch-day construction beneath stress. She additionally shares what most campaigns miss: making individuals really feel seen. From tailor-made winner messages to bodily recognition, she unpacks why small, private moments carried extra weight than any mass announcement. 

However the true shock wasn’t the launch, it was what adopted. The marketing campaign sparked a peer-led motion that continued to develop lengthy after going reside, one thing she’s excited to maintain watching evolve. She displays on how a lot enjoyable it’s been constructing B2B Social’s Rising 30, how strongly it resonated with the neighborhood, and the way she’ll be cheering on each future cohort from the sidelines.

As Alina places down the mic, her message is easy: take in each alternative, problem your self always, and don’t look ahead to a cause to attach with business friends — as a result of the relationships you construct typically form your profession greater than the rest.

Scorching Matters:

  • Why understanding your viewers is every part, and the way it formed Rising 30 from day one
  • How one can design for participation, not simply consciousness, and truly get individuals to participate
  • How one can run a seamless launch day with one supply of fact, clear construction, and techniques that guarantee zero chaos
  • Why private, human moments beat mass comms each time
  • Why staying curious, connecting with friends, and constructing actual relationships will speed up your profession greater than you suppose

If you already know somebody who deserves the highlight on 2026’s B2B Social’s Rising 30, nominate them (or yourself!) by May 21, 2026. 

As for what’s subsequent for Behind the Put up, this podcast shall be again earlier than you already know it in a refreshed format with a brand new host, so be sure you’re nonetheless subscribed so that you don’t miss what’s subsequent.

Meet Alina

Alina Dallal is a strategic and artistic marketer who believes there’s no room for boring in B2B.

Because the Content material Advertising and marketing Supervisor at Oktopost, she leads content material technique, influencer campaigns, worker advocacy, webinars, and hosts the Behind the Put up podcast. She’s additionally the founding father of Oktopost’s B2B Social’s Rising 30, a community-led marketing campaign constructed to highlight the B2B social media entrepreneurs driving actual enterprise impression behind the scenes.

From Occasions Sq. campaigns to LinkedIn communities, she’s targeted on one factor: making B2B social really feel much more human, inventive, and value listening to.

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