BBN publicizes a brand new partnership with BluePanda, a Portugal-based company with places of work in Lisbon and Braga. The partnership strengthens BBN’s presence in Iberia and provides specialist functionality throughout advertising, CRM, AI-enabled options, and digital communications to the worldwide partnership.

BluePanda joins BBN following a profitable six-month trial interval, bringing over 30 specialists throughout CRM, growth, advertising, and mission supply. The company serves shoppers throughout automotive, healthcare, life sciences, hospitality, and know-how by providing a broad vary of companies, together with model technique and content material, digital promoting, web optimization, advertising automation, employer branding, and AI-assisted communications. Their method combines strategic pondering with end-to-end implementation, integrating into shopper groups from preliminary design by means of to supply, ongoing assist, and optimisation.

Based in 2017 by CEO Jo Smets, BluePanda was constructed to mix European enterprise understanding with scalable, high-quality supply from Portugal. The company works on the intersection of CRM, information, and advertising, serving to organisations transfer sooner, cut back threat, and preserve full management over their operations.

BBN operates as a unified international B2B company partnership, with businesses throughout 28 nations working as one organisation. This mannequin allows shoppers to entry native experience whereas benefiting from shared methodologies, requirements, and methods of working. BluePanda’s addition deepens BBN’s on-the-ground functionality in Portugal and offers the partnership a trusted Iberian companion with robust supply throughout each strategic and execution-level programmes.

“BBN is the precise partnership for the place we wish to go. We’re right here to work as one group, whether or not which means joint proposals, shared experience, or stepping in as an implementation companion for businesses throughout the partnership. We deliver actual supply functionality in CRM, AI, and advertising, and we deliver a mindset constructed round service, good selections, and getting issues completed. For shoppers, which means real Iberian protection backed by international requirements.”

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Jo Smets,

Founder and CEO of Symphony

“What makes Blue Panda a fantastic match for BBN isn’t just their functionality, however their mindset. They mix robust experience in AI, CRM, and advertising automation with the openness, service focus, and collaborative spirit that matter in a partnership like ours. They strengthen our provide in Portugal and add capabilities which are more and more essential to shoppers throughout markets. We’re delighted to welcome them to BBN.”

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Annette Poyser,

Chief Working Officer at BBN

The partnership reinforces BBN’s continued funding in EMEA, including broad advertising and digital functionality alongside on-the-ground energy in a area of rising strategic significance for worldwide B2B programmes.

BBN is the world’s main B2B advertising communications company partnership, bringing collectively best-in-class impartial businesses throughout 5 continents. Unified by shared methodologies, instruments, and requirements, BBN operates as a single international company, delivering built-in B2B advertising options to worldwide and regional shoppers. BBN is at present ranked among the many high 3 within the High 15 International B2B Advertising and marketing Businesses by B2B Advertising and marketing, UK, with 750+ award wins during the last 5 years.

ABOUT BluePanda

Based in 2017 and headquartered in Portugal, BluePanda is a nearshore company serving to organisations construct and scale advertising, CRM, and AI capabilities. With places of work in Lisbon and Braga, the company combines strategic experience with hands-on supply throughout model technique, digital promoting, content material, web optimization, advertising automation, and CRM. They assist shoppers throughout automotive, retail, healthcare, hospitality, and know-how sectors. As a part of the BBN international partnership, BluePanda extends its Iberian capabilities with worldwide strategic experience whereas remaining a trusted execution companion in Europe.


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