“We’re retail media, and we’re within the outcomes enterprise,” he mentioned. “We drive outcomes. That may be a distinctive identifier that solely retail media can convey to this area.”
Shu added that Kenvue noticed a greater than 30% elevate, together with will increase in purchaser conversion and basket dimension.
“The media metrics matter,” she mentioned, “however then rising the enterprise issues as effectively.”
Human judgment retains AI grounded
Each audio system agreed AI nonetheless wants human oversight, particularly when client belief is on the road.
“I don’t know that I’m prepared to only let AI do all of the work,” Shu mentioned. “I feel there’s quite a lot of technique, like permitting AI to floor the place the optimizations are, however having somebody nonetheless oversee it.”
Dhariwal mentioned CMX can be maintaining individuals concerned because the know-how strikes towards extra superior decisioning.
“There’s all the time going to be a human concerned there,” he mentioned.
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