Leadfeeder Is Merging With Echobot!

60-Second Abstract

Leadfeeder is merging with Echobot after a €180m funding from Nice Hill Companions, with a further €50m reserved for strategic acquisitions. The mixed firm will speed up product innovation and go-to-market scale whereas sustaining present product performance, contracts, and pricing for purchasers.

• Key takeaway: A €180m funding (plus €50m for M&A) backs the Leadfeeder–Echobot merger, making a mixed firm of 250+ staff and eight,500+ paying prospects anchored by GDPR-compliant European gross sales intelligence.

• Standout technique: Mix Leadfeeder’s web site customer intelligence with Echobot’s AI-driven, GDPR-compliant B2B knowledge to construct a multi-product go-to-market platform and use non-public fairness capital to hurry product, knowledge and GTM investments.

• Actual-world lesson: Select buyers who perceive your sector and may introduce complementary companions; prioritize buyer continuity throughout M&A (no adjustments to present product, contracts, or pricing) to attenuate churn.

• Execution focus: Spend money on product capabilities and knowledge high quality, pursue focused acquisitions with the €50m reserve, and preserve free and trial choices to maintain the acquisition funnel full whereas scaling enterprise GTM.

*This abstract was created with AI help, utilizing our unique content material.

We’ve obtained some BIG information to share.

And it goes with out saying that I’m extremely excited.

Immediately, we’re asserting that Leadfeeder is merging with Echobot in a €180m deal.

Great Hill Partners, a non-public fairness agency that invests in high-growth, disruptive corporations, has invested €180m to assist the merger of Leadfeeder and Echobot and assist the newly shaped firm drive continued product innovation, scale go-to-market capabilities, and speed up progress.

Nice Hill has additionally dedicated a further €50m for the mixed firm to pursue strategic acquisitions.

I based Leadfeeder in 2012 with Herkko Kiljunen and Vicent Llongo as a result of I knew there was a greater strategy to do lead technology. A approach that will reveal hidden web site guests, align gross sales and advertising round intent knowledge, and focus income groups on producing certified pipeline as an alternative of low-quality leads.

We’ve come a great distance in 10 years. Since these humble beginnings, we’ve grown sustainably to develop into an organization of 140+ staff, working in 20+ nations and with over 60,000+ customers.

However the journey’s removed from over.

Our aim is to construct the primary gross sales intelligence and go-to-market platform on the planet and empower all B2B income groups to achieve their full potential. 

So in late summer time 2021 I began talking with potential buyers.

After assembly with Nice Hill Companions I used to be instantly impressed with their data of our sector and understanding of what we wanted to proceed our progress. They launched us to Echobot and after assembly with Bastian Karweg, Echobot CEO, we recognised that Leadfeeder and Echobot can be stronger collectively.

The pathway to creating the primary go-to-market platform turned lots clearer.

We’ve been working extremely exhausting over the past a number of months to make this merger a actuality. And I’m delighted to announce the merger is now occurring.

Echobot is the one main gross sales intelligence platform for European markets that guarantees actually GDPR-compliant B2B knowledge.

Based in 2011, Echobot makes a speciality of offering premium firm, contact and market-relevant knowledge to gasoline gross sales and advertising groups.

Echobot’s revolutionary knowledge platform leverages fashionable AI and machine studying that’s made and hosted in Germany, helps companies to refine their audience, generate extra B2B prospects, shut new prospects and enhance revenues.

Merging with Echobot will allow us to speed up our journey to develop into the world’s primary go-to-market platform.

We’ll now be a mixed firm of 250+ staff, in six places of work throughout Europe and the US, with over 8,500+ paying prospects.

Our journey from a single product web site customer intelligence firm to a multi-product go-to-market platform will likely be underpinned by knowledge from the one main gross sales intelligence platform to supply actually GDPR compliant knowledge. That transfer from one product to a platform adjustments what the corporate can really do. As Japna Sethi, Product and Progress chief at Calendly, places it: “In some circumstances, we’re making a go-to-market attainable that simply would not have occurred in any other case. That simply would not be attainable in case you did it by your self.” Bringing collectively Leadfeeder’s web site customer intelligence and Echobot’s AI-driven B2B knowledge creates new go-to-market capabilities, not only a greater model of the identical one.

Within the coming months we’ll be investing additional in constructing out our product capabilities and enhancing our knowledge.

Is Leadfeeder going away?

Nope. The merger simply means we now have the expertise and funds to speed up the event of our product roadmap and supply our prospects with best-in-class knowledge.

What do I have to do?

Nothing. The present product performance, billing, and customer support you’re keen on will keep precisely the identical.

What occurs to my contract?

Nothing. Your present contract with Leadfeeder stays precisely the identical.

Will the worth I’m paying change?

Nope. You’ll proceed to pay the worth you’re at the moment paying for Leadfeeder.

Will there nonetheless be a Lite model of Leadfeeder?

Sure. The free model of Leadfeeder will nonetheless be out there. For those who sign up for our free 14 day trial, when your premium trial has ended you’ll be routinely downgraded to our free plan.

It goes with out saying we’re extremely enthusiastic about this subsequent chapter.

Gross sales and advertising groups want well timed, correct knowledge and programs to determine, qualify, and have interaction their prospects in a approach that aligns with the fashionable purchaser journey.

By bringing collectively Leadfeeder and Echobot, we will create the next-generation gross sales intelligence and go-to-market platform.

Within the meantime, if you wish to see how web site customer intelligence simplifies lead technology for income groups, signal as much as Leadfeeder for a 14 day free trial.

Learn the complete press launch here.