Amazon Advertisements on April 2, 2026, launched cross-account attain and frequency reporting, enabling advertisers to measure de-duplicated attain throughout a number of Amazon Advertisements accounts with versatile time granularity choices. The discharge is the most recent in a sequence of measurement enhancements that started on the firm’s annual unBoxed convention in November 2025 and accelerated sharply by means of the primary quarter of 2026.
The April 2 launch provides two vital capabilities. First, advertisers can now measure de-duplicated attain and frequency throughout a number of Amazon Advertisements accounts – combining Sponsored Advertisements and Amazon DSP information right into a single unified view. Second, frequency group measurement now works on the supervisor account and cross-manager account ranges, extending a functionality that beforehand existed solely on the advertiser account stage. Each capabilities are accessible by means of the Reporting (beta) UI and the general public reporting API inside the Measurement and Reporting part of the Advertisements console.
What the characteristic truly does
The core technical downside this addresses is simple, if traditionally laborious to unravel. When a model runs Sponsored Merchandise by means of one account and Amazon DSP by means of one other – or operates a number of regional accounts beneath a shared enterprise – every account has traditionally reported solely by itself audiences. The identical person might be counted as a novel attain in three separate stories whereas showing as soon as throughout all three. Cross-account attain and frequency measurement eliminates that overlap, producing a deduplicated determine.
In line with the launch documentation, advertisers construct a cross-account report by deciding on the specified accounts and campaigns within the report filter part, then selecting a time dimension within the customise columns panel, alongside the attain and frequency metrics related for the evaluation. The system calculates de-duplicated attain throughout the chosen accounts on the chosen time granularity. Deciding on a time dimension with no level-of-detail dimension – advertiser account, marketing campaign, or advert group – permits attain information aggregation above the advertiser account dimension, giving a portfolio-level view.
The time dimension choices embody date vary, date, week, month, day of month, and 12 months, offering granularity from day by day breakdowns to full-year aggregations. The metrics out there embody person attain, person frequency distributions from 1 by means of 9 exposures plus a ten+ bucket, and common person impression frequency. That granularity issues as a result of understanding frequency distribution – not simply common frequency – tells advertisers whether or not a portion of the viewers is seeing an advert ten instances whereas one other portion has by no means seen it in any respect.
Frequency teams at supervisor account stage
The second part of the April 2 launch considerations frequency teams, a characteristic Amazon launched at unBoxed 2024 in October 2024. At that point, Amazon reported that advertisers utilizing frequency group controls had saved as much as 26% of marketing campaign budgets from duplicate impressions and achieved as much as 21% incremental attain. Frequency teams permit advertisers to use a shared frequency cap throughout a number of campaigns – stopping the identical person from being hit by a number of concurrent campaigns from the identical model.
Till April 2, frequency group attain and frequency reporting labored solely on the advertiser account stage. The brand new launch extends that measurement to the supervisor account and cross-manager account ranges. In line with the announcement, to make use of this functionality, the advertiser selects the supervisor account and the advertiser account that owns the frequency group inside the account filter, then provides the frequency group dimension from the Concentrating on dimension class, a most well-liked time breakdown, and the related attain and frequency metrics.
This issues for companies and enormous holding firm teams working frequency teams on behalf of a number of model purchasers inside the similar supervisor account. They will now view consolidated frequency group efficiency somewhat than pulling account-by-account information and making an attempt guide reconciliation.
Provide-level unique attain reporting
A 3rd dimension of the characteristic covers cross-account provide unique attain charge reporting. By deciding on the provision supply dimension from the Provide dimension class, advertisers can see the unique attain delivered by every Amazon Streaming TV provide supply. The sources lined embody Prime Video Advertisements, Amazon Writer Companies, Twitch internet video, Twitch cell app video, Amazon reside stream, Freevee, and Amazon Video Hearth TV Channels.
Unique attain charge solutions a particular planning query: how a lot of the viewers reached on a given provide supply was not already reached elsewhere within the marketing campaign? If Prime Video advertisements are reaching an viewers that Amazon Writer Companies additionally reaches, the incremental worth of the Prime Video funding could also be decrease than it seems from impression or attain figures alone. Measuring that overlap on the account-portfolio stage – somewhat than inside a single marketing campaign – provides media planners a extra correct image of the place marginal funding truly extends viewers protection.
The exclusive reach measurement for streaming TV idea itself will not be new. Amazon launched an preliminary model of it in December 2024. What modified on April 2 is that this measurement now operates throughout accounts somewhat than inside a single account, and it integrates into the unified Reporting (beta) atmosphere that Amazon launched at unBoxed in November 2025.
The Attain and Frequency template
One sensible ingredient of the April 2 launch is a brand new report template within the Reporting (beta) UI. The template – known as Attain and Frequency – supplies a pre-populated beginning configuration with metrics and dimensions already chosen. Advertisers can use it to jump-start report constructing somewhat than developing a report from scratch. The template is accessible from the Reporting (beta) touchdown web page alongside different current templates together with Marketing campaign, Merchandise, Stock, Expertise, High-of-Search Impression Share, Viewers, Geography, and Conversion Path.
The inclusion of a devoted template is a minor however telling element. Amazon has spent the previous 18 months consolidating its promoting infrastructure, and the template displays an effort to scale back the configuration work required to entry new capabilities. Amazon’s unified Campaign Manager, launched at unBoxed in November 2025, made the identical structural argument: that decreasing operational friction is as essential as introducing new performance.
Context: a sequence of measurement launches
The April 2 launch didn’t arrive in isolation. In line with the announcement documentation, these capabilities construct on a basis launched at unBoxed in November 2025, when Amazon launched dynamic attain and frequency reporting protecting customized time interval reporting throughout the previous 15 months for Sponsored and Amazon DSP campaigns and advert teams.
In February 2026, Amazon expanded that with customized cross-campaign de-duplicated attain and frequency reporting damaged down by advertiser account, provide supply, and frequency group – with versatile time granularity and customized time interval choices. That February launch additionally launched the power to measure de-duplicated attain for a world account throughout related Amazon DSP and Sponsored Advertisements advertiser accounts.
The unified reporting system introduced at unBoxed in November 2025 underpins all of this. It consolidated reporting interfaces and functions throughout Amazon’s promoting merchandise, enabling advertisers to filter and mix information throughout advert merchandise, accounts, international locations, and provide and concentrating on mixtures by means of the report builder UI, reporting API, and Amazon Advertising Stream. Self-service Amazon DSP accounts obtained instant entry, whereas managed service Amazon DSP accounts have been scheduled for entry in Q1 2026. The April 2 cross-account attain and frequency launch runs by means of that very same infrastructure.
PPC Land’s coverage of the Amazon DSP inventory management API changes in March 2026 famous that Amazon added cross-account attain and frequency measurement to the reporting API in open beta in April 2026, confirming the discharge timeline.
API entry and technical particulars
The dynamic attain and frequency reporting capabilities are accessible by way of the general public reporting API, enabling programmatic entry to de-duplicated attain and frequency metrics throughout campaigns, advert teams, advertiser accounts, provide sources, and frequency teams. This contains cross-account and supervisor account frequency group breakdowns. The announcement directs builders to technical documentation for full implementation particulars.
The API entry path is in line with how Amazon has structured each vital reporting functionality it has launched because the November 2025 platform consolidation. Amazon’s Brand Stores API moved to common availability in February 2026 on the identical dual-access mannequin – UI and API – that now governs attain and frequency reporting. Builders integrating Amazon advert information into exterior dashboards or information warehouses can pull de-duplicated cross-account attain metrics programmatically somewhat than counting on guide UI exports.
It is usually price noting the broader sample. As PPC Land tracked in March 2026, Amazon has been systematically consolidating fragmented API endpoints throughout its promoting stack since late 2024. The February 2026 customized cross-campaign attain and frequency launch and the April 2 cross-account launch each arrive by means of this unified API v1 framework, somewhat than as standalone product-specific endpoints.
Geographic availability
The April 2 launch is accessible throughout a broad set of markets. In North America, entry covers the US, Canada, and Mexico. In South America, Brazil. European availability spans Germany, Spain, France, Italy, the UK, Belgium, Switzerland, Poland, Turkey, Austria, the Netherlands, Sweden, Finland, Norway, Eire, Denmark, and Luxembourg. Within the Center East, the characteristic is accessible in Saudi Arabia, the United Arab Emirates, Israel, Egypt, Morocco, Bahrain, and Kuwait. Asia Pacific protection contains Australia, India, Japan, China, New Zealand, and Singapore.
That record of 36 markets matches intently with the geographic availability Amazon used for its unified Campaign Managerand unified reporting system releases in November 2025, suggesting the identical account infrastructure underpins all three.
The characteristic is accessible to all advertisers, together with each managed service and self-service purchasers, throughout all verticals.
The sensible significance for media consumers will not be trivial. Giant advertisers working simultaneous campaigns throughout Amazon DSP and Sponsored Advertisements – usually in separate accounts, generally managed by separate company groups – have lengthy confronted the issue of not figuring out what number of distinctive customers their mixed funding is reaching. With out de-duplication, attain seems additive when it’s partly overlapping.
Amazon’s Optimal Frequency solution in Amazon Marketing Cloud, launched in October 2024, addressed a part of this downside by serving to advertisers establish the best frequency for driving marketing campaign efficiency. However that software labored on the marketing campaign or account stage. Cross-account de-duplicated measurement extends the analytical scope to the total portfolio.
The goal-based bidding feature Amazon launched in September 2024 let advertisers set specific attain and frequency targets for model campaigns, with the system mechanically optimizing bids to hit these targets. Measuring whether or not these targets are being met – throughout accounts, throughout advert merchandise, throughout streaming TV provide sources – is now doable by means of the April 2 launch in a method it was not earlier than.
Industry analysis on advertising frequency measurement has constantly recognized imprecise cross-channel measurement as a main supply of confusion in planning. Cross-platform and cross-account de-duplication stays a tough technical downside. Amazon’s method addresses the issue inside its personal ecosystem – it doesn’t resolve cross-platform measurement towards Google, Meta, or different channels – however for advertisers whose Amazon funding is important, the power to supply a single, trusted attain quantity throughout all Amazon Advertisements accounts is a significant analytical enchancment.
Timeline
- October 15, 2024 – Amazon unveils frequency teams and goal-based bidding for Amazon DSP at unBoxed 2024 in Austin, Texas; advertisers utilizing frequency controls report saving as much as 26% of budgets and gaining as much as 21% incremental attain
- December 23, 2024 – Amazon launches cross-campaign reach and frequency measurement via frequency groupsand exclusive reach rate for streaming TV inventory
- November 11, 2025 – Amazon launches unified reporting system and unified Campaign Manager at unBoxed 2025; dynamic attain and frequency reporting launched protecting the previous 15 months of Sponsored Advertisements and Amazon DSP information
- February 2026 – Amazon expands dynamic attain and frequency reporting with customized cross-campaign de-duplicated reporting damaged down by advertiser account, provide supply, and frequency group; customized cross-campaign attain and frequency measurement added to reporting API in open beta
- April 2, 2026 – Amazon launches cross-account attain and frequency reporting, enabling de-duplicated measurement throughout a number of Amazon Advertisements accounts; frequency group measurement prolonged to supervisor account and cross-manager account ranges; provide unique attain charge reporting prolonged throughout accounts; Attain and Frequency report template added to Reporting (beta) UI
Abstract
Who: Amazon Advertisements, addressing all advertisers – each managed service and self-service, throughout all verticals – working campaigns throughout Amazon DSP and Sponsored Advertisements accounts in 36 markets globally.
What: Cross-account attain and frequency reporting, launched on April 2, 2026, enabling de-duplicated attain measurement throughout a number of Amazon Advertisements accounts with versatile time granularity, prolonged frequency groupmeasurement to supervisor account and cross-manager account ranges, and supply-level unique attain charge reporting throughout accounts. A devoted Attain and Frequency report template can also be out there within the Reporting (beta) UI.
When: The launch occurred on April 2, 2026. It builds on the dynamic attain and frequency reporting basis launched at unBoxed in November 2025 and the February 2026 growth protecting customized cross-campaign de-duplicated reporting.
The place: Accessible in 36 markets throughout North America, South America, Europe, the Center East, and Asia Pacific. Accessible by means of the Reporting (beta) UI and the general public reporting API inside the Measurement and Reporting part of the Amazon Advertisements console.
Why: Advertisers working campaigns throughout a number of Amazon Advertisements accounts have lacked a dependable methodology to measure the true unduplicated viewers their mixed funding reaches. Separate account-level stories produce overlapping attain figures, making it tough to allocate budgets precisely, handle viewers publicity, or plan towards attain targets throughout Sponsored Advertisements and DSP concurrently. The April 2 launch supplies a single, unified measurement layer addressing that hole inside the Amazon promoting ecosystem.
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