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This previous week, I flew to Austin to attend South by Southwest, the annual competition now owned by PMC that mixes networking and thought management with reside music and two-stepping.

The distributed nature of the convention, the place occasions have been break up between a handful of disparate areas, meant that folk in several industries or with totally different pursuits probably had radically totally different experiences. 

I spent most of my time talking with executives within the media and leisure areas, chatting largely about promoting, AI, podcasting, and live-streaming. Beneath are 14 issues I realized throughout the five-day occasion.

1. Podcasting is primed for a gold rush

When Netflix acquired the unique rights to broadcast The Ringer and Barstool podcasts on its platform in December, the whole media ecosystem took word. In comparison with conventional movie and tv tasks, podcasts are far cheaper to supply, and lots of of them include preexisting fanbases.

If the experiment is a hit, different streaming platforms may probably observe go well with, snapping up fashionable sequence, adapting them to display screen, and ushering in a second podcasting gold rush—the primary such growth having are available in 2020, when Spotify dropped north of a billion dollars buying high expertise. 

A couple of enterprising platforms have already begun testing the waters.