The corporate can also be advancing its 50/50 pledge, introduced in 2022, which commits to equal media funding in males’s and girls’s sports activities inside 5 years. Brimmer mentioned the corporate is now on observe to finish that aim forward of schedule.
“We made [the 50/50 pledge] 4 years in the past. We gave ourselves a five-year window, and we’re on observe to fulfill the pledge this yr,” Brimmer mentioned. “I feel by all accounts, we’ll hit it a yr early.”
Brimmer additionally famous that, because the 50/50 pledge, the corporate’s model worth has elevated 40%.
WPP Media’s report notably comes out as firms are placing collectively their plans for this yr’s upfront season, and Blich advised ADWEEK he hopes the “Ladies’s Sports activities Playbook” helps the market proceed to maintain itself and develop.
“It is a huge second for us,” Blich mentioned. “It is a second the place we’re placing that stake within the floor to {the marketplace}, to speak about how we proceed to guide the dialog inside and round ladies’s sports activities, which is why we’re creating this playbook.”
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