The digital advertising world is navigating a major id reset. With privateness laws increasing and third-party cookies fading, the instruments you’ve relied on for years are shifting beneath your ft. It’s a posh surroundings, nevertheless it’s additionally a chance to construct a extra resilient, trust-based basis along with your clients.
Our March 4th MarTech Conference session, “Navigating id in a cookieless, compliant world,” is designed that can assist you discover your footing. We’re transferring previous the “personalization in any respect prices” period and into an area the place you may drive outcomes responsibly and transparently. It’s about proving that advertising excellence and client consent can — and will — dwell collectively.
Moderated by Craig Schinn, co-founder and COO of Actable, this panel options consultants who perceive the stability between technique and compliance:
- Jay Mandel, founder, Your Model Coach.
- Amar Ramakrishnan, SVP, product, Osano.
Collectively, they’ll unpack how one can handle the stress between personalization and privateness, serving to you progress away from third-party dependency and towards a method rooted in first-party knowledge and real worth change.
What we’ll discover collectively:
- Tips on how to construct first-party knowledge methods that truly scale throughout your channels.
- Sensible techniques for id decision in a fragmented, privacy-first ecosystem.
- Methods to stability buyer expectations with compliance with out shedding the human contact.
Whether or not you’re transforming your buyer knowledge technique or simply attempting to clear the fog round what “cookieless” means in your group, this session offers a grounded path that can assist you adapt with confidence.
Try the agenda and register for the March MarTech Convention without spending a dime.
Gas up with free advertising insights.
MarTech is owned by Semrush. We stay dedicated to offering high-quality protection of promoting matters. Except in any other case famous, this web page’s content material was written by both an worker or a paid contractor of Semrush Inc.
Concerning the creator
Mike Pastore is the Head of Content material & Media at Third Door Media, the writer of the Martech and Search Engine Land web sites and the producer of the SMX and MarTech Conferences. In almost three a long time in B2B advertising, Mike has labored as an editor, author, and marketer. He first wrote about advertising in 1998 for web.com (later Jupitermedia). He then labored with entrepreneurs at a few of the best-known manufacturers in B2B tech, creating content material for advertising campaigns at each Jupitermedia and QuinStreet. Previous to becoming a member of Third Door Media because the Editorial Director of the MarTech web site, he led demand technology at B2B media firm TechnologyAdvice.
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