Tremendous Bowl Bonanza: The ADWEEK newsroom lined the Tremendous Bowl from tip to tail over the course of the final week, chronicling every ad that made the Big Game, in addition to the best and worst spots that ran in the course of the lopsided contest. ADWEEK additionally premiered its first live-stream analysis of the ads, with segments working earlier than, throughout, and after the sport that featured a rotating solid of editors, reporters, and social strategists, in addition to insights from our companions at ViralNation, who helped observe public sentiment. Total, I used to be underwhelmed by many of the advert inventive, though I did benefit from the Levi’s and Fanatics spots. I actually hated the Coinbase advert.
Food52 Is Served: The Food52 saga has lastly reached its hard-boiled conclusion. On Friday, the writer was sold in a Delaware bankruptcy auction for $10.3 million to America’s Take a look at Kitchen, as I told you would happen final month. Its subsidiary manufacturers, Schoolhouse and Dansk, have been additionally snapped up—the previous to Troy-CSL Lighting for $2.2 million and the latter to Kind Portfolios for $250,000. Collectively, the transactions worth the three companies at about $12.75 million, roughly 4% of their peak valuation. For The Chernin Group, the private equity backers that invested over $100 million into the venture, the result represents a steep loss.
Run-a-Muck Sizes Up (Unique): The manufacturing studio Run-a-Muck, whose cofounder Pamela Drucker Mann led revenue at Condé Nast for nearly two decades till her departure in 2024, is quietly assembling a gifted group to guide the enterprise. This week, the agency introduced in Kimberly Diaz, most just lately of Wondery and Google, to guide its promoting and model partnerships. Final 12 months, it additionally added former Paper editor in chief Justin Moran to helm its flagship Substack, known as Drafting. The startup at the moment has greater than 20 tasks in improvement, together with a tv sequence produced by Kristen Stewart and an adaptation of the novel Stag Dance.
Amazon Eyes Content material Market: Amazon is exploring launching a content material market, making it the second expertise agency to take action behind Microsoft, in response to reporting from The Information. I hinted at this in December, after I famous that a passel of media executives had flown to Seattle to talk with the retail big about the potential for it paying for his or her content material, but it surely seems the idea has grown extra severe in latest weeks. Together with the Microsoft information, it is a optimistic improvement for publishers: If the backers of main LLMs start paying content material creators to make use of their knowledge, it might result in income within the brief time period and, extra importantly, the formation of a aggressive marketplace for web sites’ content material in the long run.
