For its first Tremendous Bowl advert, Novo Nordisk recruited celebrities Kenan Thompson, DJ Khaled, Danielle Brooks, Ana Gasteyer, John C. Reilly, and Danny Trejo to let the 140 million folks watching know that there’s “A New Strategy to Wegovy” in tablet type, they usually shouldn’t really feel embarrassed about taking it.
The advert confirmed Reilly backing right into a automotive as he admits he’d take a tablet that might assist him parallel park. Khaled would say ‘sure’ if a tablet might flip him into a professional wrestler, and Brooks would take a tablet that enabled her to rescue extra kittens.
“On the Tremendous Bowl, the entire world tunes in, so we need to be there,” Novo Nordisk marketing svp Edward Cinca told ADWEEK. “The objective is to generate as a lot consciousness [for the pill] as we are able to.”
Novo’s first weight-loss tablet, which prices a median of $149 a month, was accepted by the FDA in December. This week, Hims & Hers introduced plans to launch a less expensive $49 copycat model, prompting Novo to say it’s going to take authorized motion in opposition to the compound supplier.
Ro faucets Serena to Banish GLP-1 Stigmas
After asserting tennis legend Serena Williams as a model ambassador final August, direct-to-consumer healthcare firm Ro—which sells GLP-1 medications together with Ozempic, Wegovy, and Zepbound—tapped the athlete to entrance its “More healthy on Ro” Tremendous Bowl in-game advert.
Spanning TV, paid social, and OOH takeovers in cities throughout the U.S., the marketing campaign aimed to destigmatize the drug and promote its different well being advantages past weight reduction.
Saman Rahmanian, Ro’s co-founder and chief product officer, told ADWEEK that Ro enlisted Williams to “dispel the parable that taking weight reduction medicines is dishonest.”
“We’re utilizing the Tremendous Bowl second to ensure persons are conscious there are alternatives—in an inspiring and memorable method,” he added.
