The Seahawks might have gained on the sector, however BBDO gained within the boardroom because the artistic company behind essentially the most adverts in Tremendous Bowl 60.

Behind six whole spots from manufacturers together with Pepsi Zero Sugar, Instacart, Pringles, Budweiser, Oikos, and Wells Fargo, the Omnicom community produced extra Tremendous Bowl commercials on this 12 months’s Huge Sport than every other artistic company.

“Six Tremendous Bowl spots is a reasonably superb factor,” Chris Beresford-Hill, international chief artistic officer at BBDO Worldwide, advised ADWEEK. “It’s an enormous funding for our model companions and we love the stress of being entrusted to drive the model and enterprise on the most important stage, the place leisure can be a should. We’re so happy with our groups for delivering.”

BBDO was in a position to snag the highest spot following Omnicom’s $13.5 billion acquisition of Interpublic Group late final 12 months, which led it to soak up company community FCB, including Tremendous Bowl mainstay manufacturers like Budweiser to its artistic docket.

The community was adopted by Stagwell-owned Anomaly with 4 spots, together with Bud Mild, Kinder Bueno, Liquid I.V., and Grubhub.

BBDO takes the crown from Wieden+Kennedy, which led Tremendous Bowl 59 with 5 Tremendous Bowl adverts.

All of BBDO’s Tremendous Bowl 60 adverts

BBDO’s artistic slate for Tremendous Bowl 60 spanned classes and artistic kinds, from absurdist humor to aggressive needling to Americana-core.

Pepsi Zero Sugar leaned into challenger model provocation, casting Coca-Cola’s iconic polar bear into an existential spiral after selecting Pepsi in a blind style check.

Instacart returned for its second Huge Sport look with a slapstick celebrity-driven spot starring Ben Stiller and Benson Boone, spotlighting its new “choice picker” characteristic.

Pringles, in its ninth consecutive Tremendous Bowl, enlisted pop star Sabrina Carpenter in a tongue-in-cheek romance constructed across the model’s mustachioed mascot.