Catch up on the November 2025 HubSpot updates

November introduced a lighter batch of HubSpot updates, however the affect is something however small. These are the sort of updates that make your reporting really feel sooner, your segmentation sharper and your AI instruments match extra naturally into the way in which you already work.

From smarter lead administration to cleaner admin controls, and even a number of long-awaited upgrades to sandboxes and the Lead object, these are the updates that stood out essentially the most.

Right here’s a breakdown of the 15 updates that stood out essentially the most, grouped into updates managers and admins will recognize.

Updates managers will love

Updates HubSpot admins will love

HubSpot updates managers shouldn’t miss

A sooner approach to construct on-brand emails

What’s new: HubSpot’s pre-built advertising and marketing electronic mail templates now mechanically pull in your model package so each template within the library immediately matches your model. You now not must manually restyle a template to get it on model.

The way it helps you
Most groups lean closely on one or two “trusted” templates as a result of experimenting with new layouts takes design time. This replace lowers that barrier dramatically. You’ll be able to browse HubSpot’s full library of off-the-shelf templates, already styled to seem like your model, which makes it a lot simpler to identify new codecs value testing.

It additionally helps:

• Hold visible consistency throughout campaigns, even when a number of individuals are constructing emails.
• Pace up the creation course of for smaller groups with out devoted designers.
• Deliver selection again into your electronic mail technique with out reinventing templates from scratch.

In case your electronic mail campaigns are beginning to really feel slightly repetitive, this can be a easy approach to refresh your layouts and increase what’s potential with the instruments you have already got.

Standing: Reside
Relevant HubSpot Hubs: Advertising and marketing Hub
Relevant HubSpot Tiers: All Tiers

Create actionable lists of Leads within the Segments device

What’s new: The Leads object now works seamlessly with HubSpot’s new Segments device (the evolution of Lists). Meaning you may lastly construct lively or static segments utilizing any mixture of lead properties, habits, or associations.

The way it helps you
We just lately bought the flexibility to create saved views for leads, that are nice for day-to-day prioritization. However they’re not constructed for automation, reporting, or long-term technique, and so they can’t be constructed primarily based on details about related information. Segments, then again, allow you to operationalize your lead administration. This replace makes it potential to:

• Routinely enroll particular slices of leads into workflows
• Construct dashboards that report on how a phase of leads is altering over time
• Standardize lead groupings throughout advertising and marketing, SDRs, and AEs
• Create segments of leads primarily based on data solely saved on their related contacts, firms, or offers

Standing: Reside
Relevant HubSpot Hubs: Advertising and marketing, Gross sales
Relevant HubSpot Tiers: Skilled, Enterprise

See your staff’s LinkedIn exercise multi function place

What’s new: HubSpot can now pull in private LinkedIn posts from any linked profile, even when these posts have been printed straight on LinkedIn as a substitute of by HubSpot. Beforehand, solely personal-profile posts scheduled or printed inside HubSpot appeared in reporting.

The way it helps you
For many B2B firms, private profiles constantly outperform firm pages. However with out visibility into these posts, it’s been arduous to grasp who’s contributing, how usually they’re posting or what content material truly resonates.

This replace lastly provides you that readability. You’ll be able to see a fuller image of your staff’s exercise, examine private posts with firm posts, and observe how thought management efforts are performing throughout your group. Should you’re investing in constructing private manufacturers or encouraging your staff to indicate up extra on LinkedIn, this makes it a lot simpler to grasp what’s working.

Standing: Reside
Relevant HubSpot Hubs: Advertising and marketing Hub
Relevant HubSpot Tiers: All Tiers 

Discover out which pages truly drive income

What’s new: Inside HubSpot’s lead scoring device, there’s now a “See high-impact pages” choice while you add scoring for net occasions. With one click on, HubSpot analyzes your historic knowledge and highlights which pages have the strongest correlation with significant outcomes.

The way it helps you
Most of us have assumptions about which pages matter most on our web site, however this function validates these assumptions with actual knowledge. As a substitute of guessing which pages sign shopping for intent, you may see precisely the place high-value leads are likely to spend their time earlier than transferring deeper into the funnel.

It’s particularly useful for figuring out pages that deserve: 

• Extra weight in your lead scoring mannequin.
• Extra outstanding CTAs.
• Stronger inner hyperlinks.
• Nearer monitoring by your gross sales staff .

And even in case you’re not utilizing a full lead scoring technique but, operating this evaluation as soon as can reveal fast wins.

Standing: Reside
Relevant HubSpot Hubs: Advertising and marketing, Gross sales
Relevant HubSpot Tiers: Skilled, Enterprise

Get weblog efficiency insights with out leaving the weblog device

What’s new: The weblog device now contains an Analyze tab that surfaces key efficiency insights with out having to navigate away out of your posts. Out of the field, it reveals metrics like: 

• Whole views.
• Bounce price.
• High-performing posts.
• Site visitors sources.

You too can add as much as 5 of your current dashboards so the analytics you care about most are all the time one click on away.

The way it helps you
This replace removes the fixed back-and-forth between the weblog device and your reporting dashboards. Whether or not you’re reviewing older posts or planning your subsequent piece, you may immediately see: 

• Which matters resonate.
• Which posts are gaining traction.
• The place your weblog visitors is coming from.

It’s particularly useful for content material groups who need fast context earlier than refreshing an article or mapping out their editorial calendar. As a substitute of guessing what’s working, you’ve got a light-weight analytics hub only one click on away from the writing expertise.

Standing: Reside
Relevant HubSpot Hubs: Content material Hub
Relevant HubSpot Tiers: Skilled, Enterprise

Construct smarter ticket queues that match your priorities

What’s new: Assist Desk views are now not restricted to ticket properties. Now you can filter and kind tickets primarily based on properties from related contacts and corporations.

The way it helps you
This replace provides your help staff a a lot clearer approach to work. As a substitute of counting on reps to recollect which prospects needs to be prioritized, you may construct views that mechanically floor the proper tickets on the proper time.

Which may imply highlighting VIP prospects, separating onboarding-related tickets acquired from new accounts or creating territory-specific queues for groups working in pods. The result’s a Assist Desk surroundings that displays the way in which your small business operates.

Standing: Reside
Relevant HubSpot Hubs: Service Hub
Relevant HubSpot Tiers: Skilled, Enterprise

Dig deeper: Why HubSpot is winning at AI visibility in B2B SaaS

HubSpot updates admins shouldn’t miss

Lastly: Check kinds safely earlier than going stay

What’s new: Now you can create, edit and totally take a look at kinds inside a HubSpot sandbox and deploy them straight into your manufacturing portal as soon as every thing seems good. No extra rebuilding kinds by hand or recreating fields and logic from scratch.

The way it helps you
Varieties usually contact a number of components of your system. Altering them to stay all the time carried some danger. For groups with complicated processes, that danger has been an actual blocker.

This replace fixes that. Now you can: 

• Construct or replace the shape safely in a sandbox.
• Check each workflow, subject dependency, and submission habits.
• Affirm the proper information, notifications, and automation fireplace.
• Deploy to manufacturing with confidence and with out duplicate work.

It’s an enormous improve for admins who frequently juggle stakeholders, approvals and interconnected processes. And it brings HubSpot a step nearer to the sort of structured change administration many groups have needed for years.

Standing: Reside 
Relevant HubSpot Hubs: Advertising and marketing, Content material
Relevant HubSpot Tiers: Enterprise

Join Results in the information that really issues

What’s new: Leads can now be related to customized objects in HubSpot. This brings leads consistent with contacts, firms, and offers, which have lengthy supported these structured relationships.

The way it helps you:
For groups utilizing customized objects, this replace fills a significant hole. You’ll be able to lastly join results in the issues that give them actual context: 

• The occasion they got here from.
• The companion who referred them.
• The product line they’re interested by.
• The territory they belong to.

This makes lead routing smoother, reporting extra correct and any downstream automation far simpler to design. As a substitute of forcing vital particulars into improvised properties or notes, you may connect results in the objects that already outline your processes and knowledge construction.

Standing: Reside
Relevant HubSpot Hubs: Advertising and marketing, Gross sales
Relevant HubSpot Tiers: Skilled, Enterprise

Put the proper dashboards in entrance of the proper groups

What’s new: Admins can now add as much as 5 dashboards straight into the Gross sales Workspace and resolve which customers or groups can see every one. As a substitute of each rep scrolling by a protracted record of dashboards, essentially the most related reporting seems proper the place they work on daily basis.

The way it helps you
This replace solves a surprisingly frequent downside: everybody has entry to dashboards, however nobody is kind of certain which of them they need to truly use. By curating dashboards inside Gross sales Workspace, you give every position a cleaner, extra intentional analytics expertise.

• SDRs can open their workspace and see exercise and SLA dashboards.
• AEs get pipeline well being and deal velocity.
• Managers get forecasting and efficiency views.

There’s no looking, no guessing, and no separate navigation required. It brings readability to your reporting ecosystem and helps guarantee everyone seems to be wanting on the identical, correct definition of success.

Standing: Reside
Relevant HubSpot Hubs: Gross sales Hub
Relevant HubSpot Tiers: Skilled, Enterprise

Let AI take motion inside your workflows

What’s new: Now you can name Breeze AI brokers straight inside HubSpot workflows. When the workflow reaches that step, the agent runs, produces an output primarily based in your directions, and makes that output accessible to later steps.

The way it helps you
That is the primary significant step towards AI-driven automation inside HubSpot. As a substitute of treating brokers as standalone instruments you run manually, now you can weave them into actual processes.

Consider situations like:

• Routinely producing a analysis abstract when a brand new MQL is created and sending it to the assigned rep.
• Working a buyer well being verify earlier than enrolling somebody in an enlargement workflow.
• Making a name recap and posting it to the document moments after a gathering ends.

It shifts brokers from “fascinating however remoted” to “embedded and operational,” providing you with extra leverage from the AI instruments you have already got.

Standing: Personal Beta
Relevant HubSpot Hubs: Advertising and marketing, Gross sales, Service
Relevant HubSpot Tiers: Skilled, Enterprise

Deliver order to a cluttered reporting library

What’s new: Now you can add customized tags to particular person experiences and think about dashboards alongside them in a single, centralized record. This makes it a lot simpler to arrange, audit, and clear up your reporting surroundings with out leaping between a number of screens.

The way it helps you
Reporting libraries are likely to get messy over time, however this replace provides admins a easy, structured approach to regain management.

You’ll be able to tag experiences by staff, function, proprietor, standing or the rest that displays how your group thinks about analytics. Paired with filters like “Final considered” or “Not on any dashboard,” it turns into extremely simple to establish what’s nonetheless helpful, what wants evaluate, and what may be sundown.

Standing: Reside
Relevant HubSpot Hubs: All Hubs
Relevant HubSpot Tiers: Skilled, Enterprise

Flip your finest views into reusable Segments

What’s new: Now you can take any filtered view from an index web page and immediately reserve it as a Section. HubSpot mechanically carries over the filters, and you may select whether or not the brand new phase needs to be static or lively.

The way it helps you
Groups usually create sensible, considerate views that mirror how they really work, however those self same filters hardly ever make it into the Segments device when it’s time to construct automation or reporting. This replace bridges that hole.

With a single click on, a working view turns into a reusable constructing block throughout your portal. You don’t must recreate complicated logic or fear about lacking a filter. Advertising and marketing and operations groups get extra consistency, gross sales groups get cleaner focusing on and admins save time by remodeling ad-hoc filters into standardized segments.

Standing: Reside
Relevant HubSpot Hubs: All Hubs
Relevant HubSpot Tiers: Skilled, Enterprise

Educate your AI agent utilizing the movies you have already got

What’s new: Buyer Agent can now use movies as a information supply. As a substitute of relying solely on written articles or structured documentation, the agent can extract data straight from video content material and use it to reply buyer questions.

The way it helps you
Most groups have already got worthwhile instructional content material sitting in video kind:

• Onboarding walkthroughs.
• FAQ webinars.
• Characteristic deep dives.
• Coaching clips.
• And extra… 

Till now, that information was successfully “locked” contained in the video except somebody turned it into written documentation.

This replace adjustments that dynamic. By coaching the agent on the movies your staff is already creating, you give it a richer, extra nuanced understanding of your product with out multiplying your documentation workload. 

It leads to clearer solutions for patrons, fewer repetitive questions on your staff, and a much more scalable help basis.

Standing: Public Beta
Relevant HubSpot Hubs: Service Hub
Relevant HubSpot Tiers: Skilled, Enterprise

Seize customized particulars for every merchandise offered

What’s new: Now you can add customized properties on to line gadgets. Till now, customized fields needed to stay on the product degree, which wasn’t intuitive for data solely wanted on line gadgets related to offers.

The way it helps you
This replace provides groups much more flexibility in how they seize and act on the nuances of a sale. Line gadgets usually maintain the actual complexity, so with the ability to retailer that knowledge precisely the place it belongs makes each gross sales and operations smoother.

For instance, now you can observe margin on the line degree, flag set up or transport necessities, retailer variations like dimension or coloration with out bloating the product catalog, or set off workflows primarily based on particular gadgets included in a deal. 

It cleans up your CRM structure and makes automation extra dependable as a result of the information is tied to the merchandise being offered, not an improvised subject on the product or deal.

In case your staff has ever labored round this limitation, this replace will really feel like a significant quality-of-life enchancment.

Standing: Reside
Relevant HubSpot Hubs: Gross sales Hub
Relevant HubSpot Tiers: Skilled, Enterprise

Get report updates as adjustments occur

What’s new: HubSpot has considerably diminished the delay between updating information and seeing these adjustments mirrored in experiences.

The way it helps you
This replace eliminates probably the most irritating components of working with experiences: making a change, refreshing the dashboard and questioning whether or not one thing is damaged as a result of the numbers haven’t up to date but.

With sooner refresh charges, dashboards really feel extra “stay,” working classes run extra easily and groups acquire extra confidence within the accuracy of what they’re seeing.

Standing: Reside
Relevant HubSpot Hubs: All Hubs
Relevant HubSpot Tiers: All Tiers

Last takeaways: November’s HubSpot updates

It wasn’t a giant month for amount of updates, however the quality-of-life enhancements add up rapidly: sooner dashboards, smarter segments, extra helpful AI and cleaner admin workflows.

If you would like a fast win, begin by reviewing your high-impact pages or changing your finest views into segments. Each take just a few minutes and may reshape how your groups prioritize and measure success.

These upgrades are the best approach to hold your portal operating clear and environment friendly as we head towards the tip of the 12 months.