Moderately than main with “that is culturally revolutionary” or “this has by no means been completed,” Solomon reframed the pitch as: “If the present fails, right here is the worst-case monetary affect; if it succeeds, right here is the viewers attain and model consciousness upside.” For enterprise CMOs in search of board approval for dangerous campaigns, this framework suggests: (1) quantify draw back affect, (2) articulate upside alternative, (3) display that the enterprise can take in failure, and (4) solely try this after proving success in your core technique, which provides you credibility and organizational resilience.
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