On this episode of the Advertising and marketing Vanguard podcast, we welcome John Solomon, CMO at Therabody, for a revealing dialog on remodeling a single-product firm right into a diversified wellness ecosystem via advertising and marketing. 

Hear in for John’s tried-and-tested strategic frameworks which have enabled Therabody to increase whereas sustaining model integrity and client belief. This dialog emphasizes the significance of investing in a differentiating asset that makes your model a stand-out in its section. 

What you’ll study:

  • The best way to outline and defend distinctive property whereas defending your model’s distinctive visible and practical properties
  • Why the four-year CMO tenure marks a vital inflection level and how you can tempo your position 
  • The “science-first differentiation” technique for crowded classes
  • The best way to reframe messaging from adjectives like “speeds and feeds” to tangible client outcomes
  • The partnership-as-distribution mannequin to succeed in new audiences
  • Why leisure partnerships require danger framework conversations with stakeholders

John Solomon is the chief advertising and marketing officer at Therabody and is thought for his experience in model technique, distinctive asset safety, and scaling well being and wellness expertise corporations. 

With a background spanning digital advertising and marketing at AKQA, tradition advertising and marketing at Beats by Dre, and international model stewardship at Apple, Solomon has constructed a monitor file of reworking challenger manufacturers into class leaders. 

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