Happily for the corporate—and, by extension, followers of Reese’s—President Trump signed an executive order on November 14 that may exempt agricultural commodities together with espresso, tea, and cocoa from the administration’s reciprocal tariffs introduced in April. In an announcement Hershey mentioned it was “pleased” by the information.
Regardless of it being the biggest maker of chocolate snacks in America, Hershey—whose manufacturers embrace Equipment Kat, Mounds, Skor, and Reese’s—has been solely an occasional advertiser within the Tremendous Bowl.
The $37 billion confectionary model made its Tremendous Bowl debut in 2008, with an for Ice Breakers gum, starring Carmen Electra. Hershey didn’t use the sport to promote any manufacturers in its chocolate portfolio till 2020, when it used a 30-second spot to spur curiosity in its Take5 sweet bar, which had been not too long ago rebranded as Reese’s Take5.
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