Lemnisk Completes Secondary Transaction Led by Bajaj Financial Securities

Bengaluru, November 4, 2025: Lemnisk, an industry-leading enterprise Buyer Knowledge Platform (CDP) constructed for customized buyer engagement, introduced the profitable completion of a secondary transaction by Bajaj Monetary Securities, a part of Bajaj Finserv, one among India’s largest and most diversified monetary providers teams.

The transaction underscores rising recognition of Lemnisk’s management in powering safe, composable real-time CDPs for giant enterprises. With enterprises intensifying their adoption of synthetic intelligence, a trusted buyer information basis has change into indispensable for AI initiatives to ship significant outcomes.

Based by {industry} veterans Praveen DS, Rinku Ghosh, and Subra Krishnan, Lemnisk permits organizations to unify siloed information throughout programs, cleanse and construction it, and gas superior AI fashions with real-time, compliant information streams. For sectors the place belief, scale, and personalization are crucial, this mixture is rising because the cornerstone of aggressive benefit.

Sam Subramaniam, President (Personal Fairness Investments & Group Technique), Bajaj Finserv, mentioned, “Our funding in Lemnisk underscores our conviction within the category-defining function Buyer Knowledge Platforms will play for enterprises. Lemnisk’s security-first method and confirmed capacity to deploy such options at enterprise scale, makes it a super associate as we again the subsequent wave of transformative innovation on this area.”

Praveen DS, Co-founder, Lemnisk, mentioned, Bajaj Finserv’s validation is a vital milestone in our journey. It reinforces each the market want and the belief Lemnisk has constructed with enterprise clients globally. Safe, composable CDPs are not elective – they’re crucial for establishments to ship customized engagement at scale with out compromising belief.”

“We’ve watched Lemnisk execute with sharp focus through the years. This transaction and Bajaj Finserv’s entry is a robust exterior endorsement of the corporate’s imaginative and prescient and progress momentum”, mentioned, Anirudh Damani, Managing Accomplice at Artha Enterprise Fund, on behalf of current buyers.

About Bajaj Finserv

Bajaj Finserv Ltd (BFS), an unregistered Core Funding Firm (Unregistered CIC) below Core Funding Firms (Reserve Financial institution) Instructions, 2016, as amended, is one among India’s main promoters of monetary providers companies with consolidated income of over ₹ 1,33,822 crore (USD 15.66 billion) for FY2024-25.

BFS and its subsidiaries have served over 308 million clients with a diversified portfolio that helps meet monetary wants and construct monetary resilience of people and companies. Its suite of monetary options contains shopper and business loans, mortgages, auto financing, fastened deposit merchandise, funds, securities brokerage providers, basic and life insurance coverage, and investments.

BFS is targeted on steady innovation by way of good use of expertise, information and analytics to drive seamless, simplified and customized experiences for its clients.

BFS is included within the benchmark BSE Sensex and Nifty 50 index of huge cap shares.

Bajaj Finserv is dedicated to driving equitable and inclusive alternatives for youth and kids by way of its social affect initiatives. Its social accountability programmes within the areas of skilling, well being, schooling, safety, and inclusion for folks with incapacity (PwD) are life-transformative and aimed toward fixing essentially the most urgent problems with society. Up to now, BFS and its group of firms have touched over 3.4 million lives throughout the nation. The corporate’s flagship self-implemented skilling programme known as the Certificates Programme in Banking, Finance & Insurance coverage (CPBFI), permits younger graduates from small cities safe employment within the monetary providers {industry}.

To know extra, go to https://www.bajajfinserv.in

About Lemnisk

Lemnisk’s composable Buyer Knowledge Platform (CDP) gives the info and AI platform for real-time advertising activation, whereas retaining your information the place you need it to be – on-premise, in your cloud, or inside your geo.

The important thing capabilities embody:

• Unified Buyer Knowledge Basis: Enterprise CDP with versatile deployment (SaaS, on-premise, or your cloud) delivering safe, real-time buyer information entry with full management over information residency

• Clever Identification Decision: Intelligently unify buyer information throughout enterprise traces to construct a whole view of every buyer, whereas nonetheless working focused advertising campaigns on the particular person product degree

• Hyper-Customized Experiences: Ship 1:1 hyper-personalized journeys & experiences in real-time for each buyer throughout a number of advertising channels.

• AI Suite: With Lemnisk’s clever AI engine, predict what every buyer is prone to do subsequent, perceive them throughout all merchandise, study from their telephone conversations, and assist AI brokers securely entry the appropriate information, all to have interaction each buyer on the appropriate channel on the proper time.

• Complete Knowledge Activation: Seamlessly activate buyer information throughout advertising and enterprise programs with low-code/no-code APIs. Ship insights to any downstream system in actual time, empowering groups to speed up campaigns and drive extra related, data-driven experiences.

Based by Subra Krishnan, Rinku Ghosh, and Praveen D.S., Lemnisk is headquartered in Bangalore with places of work in Singapore, Dubai, and Boston. The corporate is ISO 27001, ISO 27018, and SOC2 licensed, with enterprise governance options. Lemnisk is backed by buyers together with Bajaj Monetary Securities, Bharti Airtel, Artha Enterprise Fund, growX Ventures, and LogX Ventures.