Rajamannar has prolonged the “Priceless” model promise to 1 that champions accessibility, inclusion, and variety via advertising and marketing and design.

Improvements have included the “True Name” initiative, developed in 2020 to help non-binary and transgender folks. The function lets cardholders use their most well-liked identify on their card as a substitute of their authorized identify.

Till 2025, the model was a long-time sponsor of the New York Metropolis Delight March, town’s annual occasion for LGBTQ rights.

In 2023, the monetary companies large launched the Touch Card, which options easy but distinct notches to assist blind and partially sighted folks determine their totally different credit score, debit, and pay as you go playing cards.

Mastercard has appointed Accenture marketing boss Jill Kramer as its next chief marketing and communications officer, succeeding longtime marketing leader Raja Rajamannar effective Dec. 1. Rajamannar will move into the […]

Posting on LinkedIn about his choice to step down as CMO, Rajamannar wrote: “As I move the baton to Jill Kramer, who brings exceptional expertise from her time as CMCO at Accenture, I achieve this with confidence and pleasure for what lies forward.”

He added: “I’ll proceed to remain near the craft I really like—and to all of you—in my new capability as Mastercard senior fellow. However immediately, greater than something, I merely really feel grateful—for the folks, the reminiscences, and the privilege of being a part of one thing really priceless.”


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