SMS Landing Page Examples & Best Practices For 2025

You spend time constructing an SMS record, perfecting your automations to cowl their buyer journey, solely to your web site to not convert. An SMS touchdown web page fixes the disconnect between engaged subscribers and generic internet experiences.

Bridging that hole issues as a result of US manufacturers generated over $25 million in SMS gross sales alone in 2024 (Omnisend). You may be assured your rivals have caught on.

Touchdown pages constructed for cellular purchasing, with personalization, usually tend to have interaction your SMS clients than commonplace ones. That’s very true for time-sensitive provides, deserted carts, and unique product drops the place pace issues most.

This text is an entire information to SMS touchdown pages, together with what they’re, why you want them, methods to construct them, and examples to encourage your efforts.

What’s an SMS touchdown web page?

An SMS landing page is a fast-loading, minimal cellular internet web page that clients attain by clicking a hyperlink in a textual content message. 

It converts SMS clicks into gross sales by simplifying the steps to buy and personalizing the client expertise.

Right here’s an deserted cart instance:

• Your buyer will get an deserted cart textual content
• Clicks the hyperlink
• Lands on a web page displaying their cart gadgets with a checkout button

And now a flash sale instance:

• Your buyer will get a flash sale SMS
• Clicks the hyperlink
• Lands on a web page with flash sale merchandise with fast add-to-cart buttons

There’s no looking your website, no getting into codes, and no distractions that would lead clients away from the motion you need them to take.

Take a look at the SMS touchdown web page under, constructed with Omnisend. It makes use of a countdown timer for urgency and gives a hyperlink to a customized cart:

Advantages of SMS touchdown pages for ecommerce

Textual content message campaigns converted at 2.18% globally in 2024. Automations transformed at 4.75%. Each numbers climb if you ship site visitors to pages constructed for cellular clients as a substitute of your common web site.

SMS clients have completely different journeys from e-mail, search, and social media guests. They click on and are prepared to purchase, not browse. Touchdown pages designed for SMS site visitors convert higher as a result of they match this conduct:

• Checkout in seconds: Your SMS guarantees “30% off winter coats.” The touchdown web page exhibits coats with a reduction utilized and a checkout button above the fold. 
• Constructed for one-handed purchasing: SMS clients use telephones whereas strolling, on transit, in line. Touchdown pages want large buttons, minimal scrolling, and kinds that autofill.
• Cart restoration with out rebuilding: Deserted cart SMS hyperlinks to a web page with gadgets loaded, buyer knowledge stuffed, and cost prepared. Customary cart restoration sends them to an empty cart that they then must rebuild from reminiscence.
• Gross sales momentum: Your “Midnight sale” SMS will get opened at 11:45 PM. SMS touchdown pages show sale gadgets immediately, so clients purchase earlier than the deadline.
• Direct attribution reveals what works: Your texts can embrace UTM hyperlinks, letting you monitor clicks, conversions, and income per message. Know which provides convert greatest, and use that data to construct even higher touchdown pages.

The place to make use of SMS touchdown pages (key use circumstances)

SMS touchdown pages convert greatest when your timing matches buyer intent. Construct them for these key moments:

• Welcome sequence for brand new subscribers: New SMS subscribers obtain a welcome textual content with 15% off their first order. The hyperlink takes them to a touchdown web page displaying your bestsellers with the low cost already utilized at checkout.

Right here’s an instance textual content message for this sequence providing 10% off:

Clicking the hyperlink triggers the client’s cellular internet browser and hundreds this touchdown web page:

On this occasion, the SMS hyperlinks to a touchdown web page with a further step (clicking the CTA button), the aim of which is to trace the variety of click-throughs the touchdown web page generates.

• Flash gross sales and pressing provides: An SMS declares “Save 10% in your subsequent subscribe & save for twenty-four hours.” The touchdown web page exhibits subscription merchandise with the timer counting down and the low cost energetic.
• Product launches: VIP clients get early entry by way of SMS. The touchdown web page shows solely the brand new product with buy choices.
• Deserted cart restoration: A buyer left a cart full of things? Cart abandonment texts hyperlink to a touchdown web page displaying deserted gadgets, saved cost particulars, and categorical checkout.
• Put up-purchase engagement: Comply with up buy affirmation texts with a hyperlink to a touchdown web page displaying monitoring data and complementary merchandise. Clients will admire this, plus it lets you upsell with associated product options on the web page.

The way to create an SMS touchdown web page that converts

Constructing an SMS touchdown web page requires ruthless focus. Your clients clicked from a 160-character message, and so they need what you promised, quick.

Cellular-first or mobile-only

Construct pages for portrait mode with faucet targets at the least 44×44 pixels. Types want minimal fields with autofill enabled. Moreover, all interactive parts ought to match inside one swipe. 

Omnisend’s touchdown web page builder consists of mobile-responsive templates that mechanically modify button sizes and kind fields for thumb-friendly navigation.

The picture under exhibits Omnisend’s editor with draggable Gadgets:

Mirror your SMS content material

Your SMS says “Flash sale 40% off sneakers.” The touchdown web page headline repeats “40% Off Sneakers Flash Sale.” No variation, no intelligent wordplay. 

Clients clicked anticipating what you promised, so ship it instantly after they land to construct belief and encourage conversions.

Strip all the pieces pointless

Take away navigation menus, footer hyperlinks, sidebar content material, and associated merchandise out of your SMS advertising touchdown web page. One web page, one function. 

Omnisend helps you to create standalone touchdown pages with out your retailer’s navigation. Present solely the provide, product grid, or low cost wheel you promised within the SMS.

Right here’s a laser-focused touchdown web page inbuilt Omnisend:

Visible hierarchy issues

Lead together with your level within the largest font measurement. Product photos ought to dominate the display screen with out requiring scrolls. CTA buttons want contrasting colours or borders to demand consideration. 

Omnisend’s kind builder arranges these parts successfully from the beginning, then helps you to fine-tune placement and sizing to match how your model presents provides.

Motion-oriented CTAs

“Submit” tells clients nothing. “Get My 40% Low cost” tells them all the pieces. Match CTA language to the SMS promise. For cart restoration, use “Full My Order.” For gross sales, “Store Flash Sale Now.” 

Omnisend permits customized CTA textual content on each button. Plus, you’ll be able to hyperlink on to pre-filled carts or product collections to swimsuit the context.

Monitor all the pieces

SMS campaigns want monitoring to show ROI. Omnisend helps you to add UTM hyperlinks to your SMS and touchdown web page hyperlinks, capturing supply, medium, and marketing campaign knowledge. 

Your reviews in Omnisend additionally present the overall variety of SMS despatched. If you happen to’re a Professional plan buyer, you’ll be able to entry Superior Reporting, which gives income generated by every channel (e-mail, SMS, push) and developments. Right here’s an instance:

Velocity wins

Quick web page hundreds create the primary impression that issues. Open your touchdown web page in your telephone utilizing cellular knowledge as a substitute of WiFi to check real-world efficiency. 

Omnisend hosts touchdown pages on quick servers. It’s also possible to compress photos and add customized ones to enhance load instances.

Keep compliant

Ship SMS advertising touchdown web page hyperlinks solely to clients who explicitly opted in. By no means textual content clients who gave their quantity solely for delivery updates or customer support. 

Embrace your privateness coverage hyperlink within the touchdown web page footer, and make sure that all texts have opt-out directions. These authorized necessities defend each what you are promoting and buyer belief.

Total, the best SMS touchdown pages are quick, match the textual content message’s context, and reduce tapping and scrolling. Watch this video for extra ideas:

Rising your SMS subscriber record with touchdown pages

Your SMS signup touchdown web page can convert social media followers and e-mail subscribers into textual content message recipients. In contrast to capturing emails, telephone numbers require extra substantial incentives and worth propositions since SMS feels extra private.

Construct devoted opt-in pages

SMS signups deserve their very own pages somewhat than competing with product promotions or e-mail captures. Add hyperlinks to those pages from each buyer touchpoint you management.

Lead with irresistible incentives

Telephone numbers are going to value extra to seize than e-mail addresses. Whereas 10% off would possibly seize emails, SMS wants 20% reductions, unique product entry, or gamified rewards. 

Omnisend’s Wheel of Fortune helps flip boring kinds (and provides) into partaking experiences the place guests spin for prizes.

Simplify your kinds

Telephone quantity. First title. Consent checkbox. Nothing else. Each extra discipline reduces signups. Omnisend helps you to add required compliance language. The picture under exhibits how this would possibly take a look at the underside of your kinds:

Promote in all places that issues

SMS touchdown web page hyperlinks work greatest in high-trust areas. Electronic mail footers are excellent for engaged subscribers. Put up-purchase pages can catch consumers when satisfaction peaks. QR codes on packaging flip bodily merchandise into list-building instruments.

Construct belief with transparency

Constructing your SMS subscriber record is less complicated if you’re upfront. Present message frequency, pattern texts, and simple unsubscribe choices. Hidden phrases and obscure guarantees will make your clients suppose twice about signing up.

Utilizing SMS touchdown pages in your campaigns

SMS touchdown pages give your advertising campaigns a devoted vacation spot. 

Flash gross sales and seasonal promotions

Black Friday SMS declares “50% off all the pieces, right this moment solely.” The touchdown web page shows solely sale gadgets, that includes countdown timers, and the low cost is mechanically utilized. Omnisend helps you to schedule your SMS to reach after your touchdown web page goes reside.

Product launches want unique entry

VIP clients get early entry texts linking to pages displaying solely the brand new assortment. Common clients obtain completely different touchdown pages with waitlist signups. Omnisend’s segmentation ensures every group sees content material matching their standing.

Deserted cart sequences

Automated SMS reminds clients about forgotten gadgets. The touchdown web page exhibits their precise cart with a one-click checkout. Add a ten% low cost that expires in 24 hours. Omnisend’s deserted cart automation consists of SMS and touchdown web page templates able to customise.

Cross-channel alignment

Electronic mail showcases new arrivals, and Instagram adverts function those self same merchandise. SMS hyperlinks to touchdown pages displaying precisely what clients noticed in different channels. Constant messaging builds belief somewhat than confusion from conflicting provides.

Monitor and optimize

Monitor which touchdown pages convert greatest. Take a look at completely different provides for a similar viewers. Evaluate SMS marketing campaign efficiency in opposition to e-mail. Omnisend tracks SMS sends and helps you establish gross sales and income from all advertising channels.

Examples of high-converting SMS touchdown pages

These three SMS touchdown web page examples have high-converting parts like standout CTA buttons, express opt-ins, and vital provides:

1. Oh Polly

Womenswear retailer Oh Polly builds SMS touchdown pages for seasonal occasions. Its kinds have 4 fields (first title, final title, e-mail handle, telephone quantity), and an unticked checkbox for “opt-in to SMS advertising.” Take a look at the display screen seize under:

What we like about it

It’s constructed to gather as a lot buyer data as doable, and its inclusion of an SMS checkbox ensures compliance for future SMS advertising.

2. Vogue Nova

Vogue Nova takes a distinct strategy to SMS consent than Oh Polly, with a textual content disclaimer that clarifies kind submission equals consent.

What we like about it

The substantial provide of 30% off is greater than sufficient to encourage folks at hand over their telephone numbers. If this had been an e-mail web page, it might get away with as little as 10% off.

3. Mokwheel

Electrical bicycle model Mokwheel’s SMS touchdown web page has a novel format. It leads with photos, then a Trustpilot rating base, then pink lettering for a $60 off coupon. Swiping reveals the shape, which makes use of consent textual content and a placing, on-brand orange CTA button:

What we like about it

The $60 off provide is compelling, and under the shape, there are buyer suggestions and FAQs, successfully answering any potential questions folks have earlier than signing up.

Examples of profitable SMS touchdown web page campaigns

Ecommerce shops of all sizes use Omnisend to construct successful SMS campaigns. It really works with Shopify, BigCommerce, and different main ecommerce platforms, like WooCommerce, to attach your SMS advertising efforts. 

Listed here are three examples of profitable SMS advertising campaigns:

Vogue retailer will increase flash sale conversions

A ladies’s clothes model despatched SMS alerts for its 24-hour flash sale. The touchdown web page confirmed solely sale gadgets, low cost codes auto-applied, and countdown timers. Its 20% off marketing campaign achieved 13% conversion from SMS clicks in comparison with 4% from e-mail campaigns.

Your takeaway

Flash gross sales convert greatest when touchdown pages show countdown timers, auto-apply reductions, and present solely sale gadgets with out distractions.

Magnificence model builds launch day buzz

A cosmetics retailer collected 3,000 leads for its new basis line. Its SMS introduced “New shades dropping Friday” with a touchdown web page that includes shade swatches and an e-mail seize for early entry. Half of these leads transformed to consumers on launch day.

Your takeaway

Product launches work in two phases — accumulate leads with preview pages first, then convert these heat leads on launch day.

Jewellery retailer’s VIP purchasing occasion

A boutique jewellery retailer invited prime clients to a personal purchasing occasion by way of SMS. Its touchdown web page included occasion perks, RSVP kinds, and unique preview photos. The shop noticed 25% click on charges and stuffed its 50-person occasion inside two hours.

Your takeaway

VIP segments reply to unique entry, so create touchdown pages that really feel personal and present advantages others gained’t obtain.

SMS advertising compliance 101

SMS advertising works when clients need your messages. 

With out their permission, bulk texting and automatic messages are spam and open you to TCPA fines of $500 to $1,500 per message.

Get express opt-in consent

By no means textual content clients with out written permission. Electronic mail subscribers who gave telephone numbers for delivery updates can’t obtain advertising texts except they individually agree. Earlier purchases don’t grant SMS permission both. 

Omnisend helps you to add authorized content material to your landing page templates. Moreover, you’ll be able to customise the textual content. Right here’s the usual textual content:

Make opt-out easy

Each advertising SMS wants unsubscribe directions, comparable to “Reply STOP to decide out” for US and Canadian numbers, in addition to unsubscribe hyperlinks for worldwide recipients. 

Course of opt-outs instantly, not days later. Omnisend handles STOP replies mechanically and removes unsubscribers out of your record immediately.

Determine your self clearly

Begin messages together with your model title so recipients know who’s texting. “ACME: Your order ships right this moment” versus “Your order ships right this moment” makes the distinction between belief and suspicion. 

Your touchdown pages ought to ship what the SMS promised, from low cost quantities to product entry.

Embrace required disclosures

Signup kinds want seen textual content stating message frequency, that commonplace charges apply, and opt-out directions. A easy “two msgs/week. Msg and knowledge charges could apply. Reply STOP to unsubscribe” covers the fundamentals.

Respect boundaries

Ship solely between 9 AM and 9 PM in recipients’ time zones and follow the frequency you disclosed at signup. 

Prohibited content material consists of intercourse, hate speech, alcohol, firearms, and tobacco references, referred to as SHAFT violations. Sending at 2 AM or exceeding promised frequency triggers unsubscribes and complaints.

Monitor consent information

Doc when and the way clients opted in, together with timestamps, kind URLs, and consent language used. These information defend you if somebody claims they by no means signed up. Omnisend logs consent particulars mechanically for each SMS subscriber.

SMS advertising compliance means texting individuals who requested for messages, making it easy to unsubscribe, and preserving your guarantees about content material and frequency.

Conclusion and subsequent steps

SMS touchdown pages remedy a crucial drawback. Your messages get clicked, however commonplace web page visits hardly ever convert. Devoted touchdown pages maintain that SMS momentum going all the best way to checkout.

You now have the blueprint: mobile-first design, centered provides, clear CTAs, and compliance fundamentals. Plus, examples displaying 13% conversion charges and 25% click-through charges.

Begin right here

Have a look at your SMS efficiency knowledge. Which campaigns get clicks however low gross sales? These want touchdown pages first. Deserted cart reminders sending folks to empty carts are apparent candidates.

Create one take a look at touchdown web page this week. Take your best-performing SMS marketing campaign and construct a web page that mirrors its message. Evaluate outcomes after 100 clicks to see the distinction touchdown pages make to your gross sales.

Instruments matter

Omnisend brings SMS advertising, touchdown web page creation, and efficiency monitoring collectively, letting you construct pages sooner, take a look at variations simply, and see income attribution.

The underside line is that your SMS subscribers clicked for a motive. Give them touchdown pages that ship on that promise.

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