Buffer’s evaluation of 11.4 million TikTok posts from over 150,000 accounts reveals that posting 2-5 times per week delivers the steepest per-post view enhance.

The examine challenges the same old suggestion to submit a number of occasions each day by demonstrating that the advantages lower after the preliminary enhance in posting frequency.

Knowledge scientist Julian Winternheimer employed fixed-effects regression to look at how posting frequency impacts metrics. His evaluation, spanning the previous yr, measured views per submit at numerous weekly posting charges.

What The Knowledge Exhibits

Posting 2-5 occasions per week yields 17% extra views per submit in comparison with posting as soon as weekly. Shifting to 6-10 posts brings 29% positive factors, whereas 11+ posts per week reveals 34% will increase.

The steepest climb occurs between one submit and 2-5 posts per week. Doubling from 5 to 10 weekly posts provides simply 12 proportion factors, displaying diminishing returns on per-post efficiency.

Buffer’s fixed-effects mannequin compares every account to itself over time quite than throughout accounts. This removes variables like follower depend and model power that will in any other case skew outcomes.

Median Efficiency Stays Flat

Median views per submit hover round 500 no matter posting frequency. At one submit per week, median views attain 489. At 11+ posts weekly, median views drop barely to 459.

The highest 10% of posts inform a unique story. At one submit weekly, the ninetieth percentile hits 3,722 views.

That quantity jumps to six,983 views for accounts posting 2-5 occasions, 10,092 views at 6-10 posts, and 14,401 views at 11+ posts per week.

Buffer labels this “Viral Potential” (p90/median ratio). Accounts posting 11+ occasions weekly see their prime posts carry out 31.4 occasions higher than their median submit, in comparison with simply 7.6 occasions for once-weekly posters.

Why This Issues

For those who handle TikTok content material, this knowledge suggests 2-5 posts per week affords essentially the most environment friendly beginning cadence.

Posting extra often will increase your probabilities of a viral outlier quite than enhancing typical submit efficiency.

Winternheimer explains:

“Posting extra helps — however largely as a result of it will increase your probabilities of getting fortunate. TikTok is heavy-tailed. You solely want one submit to pop off. Posting extra simply will increase your odds.”

Extra posts increase the ceiling on your best-performing content material with out elevating the ground for common posts.

Buffer notes the examine attracts from accounts related to its platform, which can skew towards small and medium companies.

Wanting Forward

Winternheimer affords the next recommendation:

“If we wished to supply a blanket suggestion that applies to most individuals, I’d advocate beginning with 2-5 posts per week on TikTok. Nonetheless, when you’ve got extra posts to share, you’ll give your self a greater likelihood at having a breakout submit.”

Keep in mind that platform dynamics can change quickly. What was true over the previous yr would possibly shift as TikTok updates its algorithm.


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