For The Atlantic, a New York Festival Delivers a Record Year

The Atlantic is doubling down on dwell journalism. 

This week marks the primary time the writer has held its flagship occasion, The Atlantic Competition, in New York. The 167-year-old journal is on tempo to ship its largest income haul since rebranding the flagship occasion in 2018, based on writer Alice McKown.

12 months-over-year competition income grew 36% in comparison with 2024, with almost 2,000 in-person attendees and greater than 10,000 digital tickets claimed, though the writer declined to offer monetary specifics. Single day passes price $475, two-day passes are $800, and digital attendance is free.

Occasions now comprise 25% of The Atlantic’s business income, with 60% of that coming from the Atlantic Competition. The occasion has turn into a central pillar of the corporate’s development technique heading into 2026 and 2027, based on McKown.

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The expansion displays the broader media trade’s embrace of dwell occasions, which have turn into one of many few sturdy brilliant spots amid wider trade contractions.