Pinterest delivers 17% revenue growth with record user base

Pinterest, the visible discovery platform, introduced robust second quarter 2025 outcomes on August 7, 2025, with income progress accelerating to 17% year-over-year and person engagement reaching new highs. The San Francisco-based firm generated $998 million in income for the quarter ended June 30, 2025, in comparison with $854 million in the identical interval final yr.

In response to the earnings report, Pinterest achieved an all-time excessive of 578 million international month-to-month lively customers (MAUs), representing an 11% improve from the prior yr interval. This milestone underscores the platform’s continued growth as customers more and more flip to Pinterest for inspiration and buying discovery.

“I am happy with our Q2 outcomes—delivering 17% income progress and one other quarter of document customers,” mentioned Invoice Prepared, CEO of Pinterest. “We’re additionally excited that Gen Z has grown to over half of our person base.” Prepared emphasised that three years into the corporate’s enterprise transformation, he has “by no means been extra assured in Pinterest’s capacity to ship for our customers and advertisers.”

Robust efficiency throughout geographic areas

Pinterest demonstrated strong progress throughout all key markets through the second quarter. In response to firm knowledge, U.S. and Canada income elevated 11% year-over-year to $745 million, whereas Europe confirmed notably robust momentum with income rising 34% to $191 million. The Remainder of World section posted spectacular 65% progress, reaching $63 million in quarterly income.

The person progress patterns mirrored related geographic energy. Month-to-month lively customers within the U.S. and Canada reached 102 million, up 5% from the earlier yr. Europe MAUs grew 7% to 146 million customers, whereas Remainder of World MAUs expanded 14% to 329 million customers.

Common income per person (ARPU) metrics confirmed significant enchancment throughout all areas. World ARPU reached $1.74, up 6% year-over-year. U.S. and Canada ARPU elevated 6% to $7.29, Europe ARPU surged 26% to $1.30, and Remainder of World ARPU jumped 44% to $0.19.

Monetary efficiency and profitability metrics

Pinterest reported GAAP internet revenue of $39 million for the quarter, in comparison with $9 million in the identical interval final yr. The corporate’s Adjusted EBITDA reached $251 million, representing a 33% improve from $188 million in Q2 2024. This translated to an Adjusted EBITDA margin of 25%, up from 22% within the prior yr interval.

Working money stream technology remained robust at $208 million for the quarter, whereas free money stream reached $197 million. For the six-month interval ended June 30, 2025, working money stream was $571 million and free money stream totaled $553 million.

The corporate’s stability sheet place remained strong with $2.66 billion in money, money equivalents and marketable securities as of June 30, 2025. Pinterest maintains financial flexibility by way of this substantial money place, supporting continued funding in platform capabilities and promoting know-how.

Promoting market dynamics

Pinterest’s promoting income benefited from elevated advertiser adoption and improved monetization effectivity. The platform served 55% extra ads through the quarter in comparison with the identical interval final yr, whereas common commercial pricing decreased 25%. This dynamic displays Pinterest’s technique to extend advertiser attain whereas sustaining aggressive pricing.

The corporate continued increasing its promoting instruments and measurement capabilities, addressing advertiser calls for for higher efficiency monitoring and marketing campaign optimization. Advertising platform developments stay central to Pinterest’s progress technique as competitors intensifies within the digital promoting sector.

Prepared famous that Pinterest has “discovered our greatest product market match ever by changing into a customized buying vacation spot for customers and an AI-powered efficiency platform for advertisers.” This positioning aligns with broader business traits towards commerce-focused social platforms.

Price construction and operational effectivity

Pinterest demonstrated improved operational leverage through the quarter. Whole prices and bills had been $1.00 billion, in comparison with $875 million in Q2 2024. Nevertheless, as a share of income, whole prices declined to 100% from 103% within the prior yr interval.

Analysis and growth bills elevated to $360 million from $313 million, reflecting continued funding in synthetic intelligence capabilities and platform options. Gross sales and advertising prices rose to $313 million from $265 million as the corporate expanded its advertiser outreach efforts.

Share-based compensation expense totaled $227 million for the quarter, up from $196 million within the prior yr. This improve primarily mirrored headcount progress and fairness awards to retain expertise in a aggressive know-how labor market.

Strategic outlook and steering

For the third quarter of 2025, Pinterest supplied income steering of $1.03 billion to $1.05 billion, representing 15% to 17% year-over-year progress. The corporate expects Q3 2025 Adjusted EBITDA within the vary of $282 million to $302 million.

Administration expressed confidence in Pinterest’s long-term positioning regardless of macroeconomic uncertainties. The platform’s give attention to buying discovery and AI-powered promoting instruments differentiates it from broader social media platforms going through regulatory scrutiny and person engagement challenges.

Pinterest’s worldwide growth efforts proceed gaining momentum, notably in Europe and rising markets the place digital promoting adoption is accelerating. International growth strategies stay essential for the corporate’s diversification past its core U.S. market.

Technical and product improvements

The corporate highlighted progress in synthetic intelligence implementation throughout its platform. Pinterest makes use of machine studying algorithms to enhance content material personalization and promoting concentrating on, enhancing person expertise whereas offering advertisers with higher efficiency outcomes.

Video content material consumption continued rising on the platform, with Pinterest investing in video creation instruments and discovery options. The corporate additionally expanded buying capabilities, permitting customers to buy merchandise immediately by way of the platform from service provider companions.

Prepared emphasised Pinterest’s distinctive place within the know-how panorama: “With this focus, we imagine we’re well-positioned to additional seize market share.” The CEO’s feedback mirror administration’s confidence within the platform’s aggressive benefits as visible discovery turns into more and more essential for e-commerce.

Pinterest’s worker headcount reached 4,982 as of the quarter finish, supporting the corporate’s progress initiatives whereas sustaining operational effectivity. The platform serves each particular person customers in search of inspiration and companies seeking to attain shoppers throughout key buying moments.

Timeline

Key terminology defined

Income: Pinterest’s major monetary metric representing revenue generated from promoting gross sales throughout its platform. The corporate achieved $998 million in Q2 2025 income, marking 17% year-over-year progress. Income streams primarily encompass cost-per-click and cost-per-impression promoting fashions, with geographic distribution exhibiting strongest efficiency in developed markets. The income progress demonstrates Pinterest’s profitable monetization of its increasing person base and improved advertiser adoption of the platform’s shopping-focused promoting instruments.

Month-to-month Energetic Customers (MAUs): A vital person engagement metric measuring authenticated Pinterest customers who work together with the platform at the least as soon as throughout a 30-day interval. Pinterest reached a document 578 million international MAUs in Q2 2025, representing 11% year-over-year progress. The metric excludes Shuffles customers except they qualify as conventional MAUs, and geographic breakdown exhibits 102 million customers in U.S. and Canada, 146 million in Europe, and 329 million in Remainder of World markets.

Promoting: The core enterprise mannequin driving Pinterest’s income technology by way of numerous advert codecs and concentrating on capabilities. The corporate serves ads to customers based mostly on their pursuits, search habits, and demographic traits. Pinterest’s promoting platform advantages from distinctive visible discovery use circumstances, with customers usually in lively buying consideration phases. Latest developments embrace AI-powered concentrating on instruments, efficiency measurement capabilities, and expanded programmatic promoting partnerships.

Adjusted EBITDA: A non-GAAP monetary measure representing earnings earlier than curiosity, taxes, depreciation, amortization, and sure non-recurring bills. Pinterest reported $251 million in Q2 2025 Adjusted EBITDA, up 33% from the prior yr interval. This metric excludes share-based compensation, payroll taxes, and different gadgets administration considers non-indicative of ongoing enterprise efficiency. The measure gives traders with clearer visibility into operational profitability traits.

Progress: A elementary enterprise metric encompassing person growth, income will increase, and market share positive factors throughout Pinterest’s platform. The corporate demonstrated progress throughout a number of dimensions: 17% income progress, 11% person progress, and 33% Adjusted EBITDA progress year-over-year. Geographic progress patterns present explicit energy in worldwide markets, with Europe reaching 34% income progress and Remainder of World reaching 65% income progress, indicating profitable worldwide growth efforts.

Common Income Per Person (ARPU): A monetization effectivity metric calculated by dividing whole income by common month-to-month lively customers in particular geographic areas. World ARPU reached $1.74 in Q2 2025, up 6% year-over-year. Regional ARPU varies considerably: $7.29 in U.S. and Canada, $1.30 in Europe, and $0.19 in Remainder of World. The metric displays Pinterest’s capacity to monetize customers by way of promoting, with greater ARPU in developed markets indicating higher advertiser demand and spending capability.

Platform: Pinterest’s know-how infrastructure and repair providing that connects customers, advertisers, and content material creators. The platform serves as a visible discovery engine the place customers save, set up, and uncover content material by way of pins and boards. For advertisers, the platform gives concentrating on instruments, marketing campaign administration interfaces, and efficiency measurement capabilities. Platform developments give attention to AI-powered personalization, buying options, and promoting know-how enhancements to enhance person engagement and advertiser effectiveness.

Quarter: The three-month reporting interval used for monetary disclosure and enterprise efficiency measurement. Pinterest’s Q2 2025 quarter ended June 30, 2025, with outcomes introduced August 7, 2025. Quarterly reporting permits traders and stakeholders to trace enterprise progress, seasonal traits, and strategic initiative outcomes. The quarter confirmed robust efficiency throughout income, person progress, and profitability metrics, with administration offering ahead steering for Q3 2025.

Customers: The people who actively interact with Pinterest’s platform for inspiration, buying discovery, and content material creation. Pinterest’s person base reached 578 million month-to-month lively customers globally, with demographics skewing towards girls and Gen Z customers representing over half the overall person base. Customers create boards, save pins, and work together with promoting content material, producing the engagement that drives Pinterest’s promoting income mannequin. Person progress stays important for long-term platform sustainability and advertiser enchantment.

Million: The numerical unit used all through Pinterest’s monetary reporting to precise giant portions of income, customers, and monetary metrics. Pinterest generated $998 million in Q2 2025 income and reached 578 million month-to-month lively customers. Monetary figures are sometimes expressed in hundreds of thousands to simplify presentation of enormous numbers, with the corporate’s market capitalization and money place additionally measured in billions and hundreds of thousands respectively. The dimensions displays Pinterest’s place as a serious know-how platform with vital monetary operations.

Abstract

Who: Pinterest Inc., a Delaware company traded on NYSE below ticker PINS, led by CEO Invoice Prepared and serving 578 million month-to-month lively customers globally.

What: Robust second quarter 2025 monetary outcomes exhibiting 17% income progress to $998 million, 11% person progress, and 33% Adjusted EBITDA improve to $251 million.

When: Outcomes introduced on August 7, 2025, protecting the quarter ended June 30, 2025, with steering supplied for Q3 2025.

The place: World platform efficiency with progress throughout U.S. and Canada (11% income progress), Europe (34% income progress), and Remainder of World (65% income progress).

Why: Enterprise transformation towards customized buying discovery and AI-powered promoting platform drives improved monetization effectivity and market share positive factors in digital promoting sector.